NEWEST 2025 WGU D077 OBJECTIVE ASSESSMENT CONCEPTS IN
MARKETING, SALES AND CUSTOMER CONTACT AND WGU D077 PA
CONCEPT IN MARKETING, SALES AND CUSTOMER CONTACT
ACTUAL EXAMS LATEST 2025 WITH COMPLETE 400 REAL
QUESTIONS AND CORRECT DETAILED ANSWERS (CORRECT
VERIFIED SOLUTIONS) NEWEST UPDATED VERSION
WGU D077 OA EXAM
Database marketing organizations
Answer- Companies (also known as customer insights service providers)
that collect and analyze massive data sets on consumers which can be
used as secondary data for marketing research
deception answer- Hiding the truth, especially to get an
advantage
Deciders
Answer- Individual(s) at an organization making the final purchase
decision, often the person who owns the budget
deductive answer- Negotiating by beginning with the big picture then
turning to details
,Demographic segmentation
Answer- Dividing the market into subgroups based on demographic data
such as age, education, gender, or income
Determining Your Desired Outcome
Answer- The second phase in the negotiation process, where you define
what you would like to get from the negotiation, also called a Best
Alternative to a Negotiated Agreement (BATNA)
differentiated marketing answer- Targeting strategy where a company
provides separate offerings to each different market segment that it
targets
digital marketing answer- All of a company's marketing efforts
that use an electronic device or the Internet
Direct distribution
Answer- Sale of products from the producer to the end user without an
intermediary
,Distribution channels
Answer- Chain of intermediaries through which a good or service moves
from the producer to reach the end consumer
Distribution
Answer- Process of acquiring raw materials and moving materials and
finished products from the producer to customers
distributive view answer-- Win-lose negotiation that sees the situation
as a fixed pie to be divided
diversification answer- Growth strategy that focuses on creating
new products for expansion into new markets
driver answer- People with this social style want to know
"what"
Dual Concern Model
Answer- Maps five styles of handling conflict on a grid according to
their degree of cooperation or assertiveness
, E-commerce
Answer- Buying and selling of goods and services over the Internet
using websites and/or mobile applications
End users
Answer- Individuals at an organization who will use the product or
service to be purchased
environmental sustainability answer- Processes that are capable of
being continued with minimal long-term effect on the environment
esteem needs answer- Human requirement to feel respected and valued
by others as well as yourself
Ethical consumerism
Answer- Type of consumer activism where ethical products are favored
and unethical products or companies are avoided
Ethnographic research
MARKETING, SALES AND CUSTOMER CONTACT AND WGU D077 PA
CONCEPT IN MARKETING, SALES AND CUSTOMER CONTACT
ACTUAL EXAMS LATEST 2025 WITH COMPLETE 400 REAL
QUESTIONS AND CORRECT DETAILED ANSWERS (CORRECT
VERIFIED SOLUTIONS) NEWEST UPDATED VERSION
WGU D077 OA EXAM
Database marketing organizations
Answer- Companies (also known as customer insights service providers)
that collect and analyze massive data sets on consumers which can be
used as secondary data for marketing research
deception answer- Hiding the truth, especially to get an
advantage
Deciders
Answer- Individual(s) at an organization making the final purchase
decision, often the person who owns the budget
deductive answer- Negotiating by beginning with the big picture then
turning to details
,Demographic segmentation
Answer- Dividing the market into subgroups based on demographic data
such as age, education, gender, or income
Determining Your Desired Outcome
Answer- The second phase in the negotiation process, where you define
what you would like to get from the negotiation, also called a Best
Alternative to a Negotiated Agreement (BATNA)
differentiated marketing answer- Targeting strategy where a company
provides separate offerings to each different market segment that it
targets
digital marketing answer- All of a company's marketing efforts
that use an electronic device or the Internet
Direct distribution
Answer- Sale of products from the producer to the end user without an
intermediary
,Distribution channels
Answer- Chain of intermediaries through which a good or service moves
from the producer to reach the end consumer
Distribution
Answer- Process of acquiring raw materials and moving materials and
finished products from the producer to customers
distributive view answer-- Win-lose negotiation that sees the situation
as a fixed pie to be divided
diversification answer- Growth strategy that focuses on creating
new products for expansion into new markets
driver answer- People with this social style want to know
"what"
Dual Concern Model
Answer- Maps five styles of handling conflict on a grid according to
their degree of cooperation or assertiveness
, E-commerce
Answer- Buying and selling of goods and services over the Internet
using websites and/or mobile applications
End users
Answer- Individuals at an organization who will use the product or
service to be purchased
environmental sustainability answer- Processes that are capable of
being continued with minimal long-term effect on the environment
esteem needs answer- Human requirement to feel respected and valued
by others as well as yourself
Ethical consumerism
Answer- Type of consumer activism where ethical products are favored
and unethical products or companies are avoided
Ethnographic research
