Version 1
3i 1
,TEST BANK FOR 3i 3i
Marketing Management 4th EditionMark Johnston Greg Marshall
3i 3i 3i 3i 3i 3i
Chapter 1 3i
Student name: 3i
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
1) A commonly held misconception about marketing is that it is all about advertising and
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
selling.
1) 3i
⊚ 3 i true
⊚ 3 i false
Question Details 3i
AACSB : Analytical Thinking Accessib
3i 3i 3i 3i
ility : Keyboard Navigation
3i 3i 3i
Learning Objective : 01-3i 3i 3i
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
keting Management Defined
3i 3i
Bloom's : Remember Diffi
3i 3i 3i
culty : 1 Easy Gradable :
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automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
2) Marketing is relevant only to people in the organization who work directly in the marketing
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department.
2) 3i
⊚ 3 i true
⊚ 3 i false
Question Details 3i
AACSB : Analytical Thinking Accessib
3i 3i 3i 3i
ility : Keyboard Navigation Bloom's : U
3i 3i 3i 3i 3i 3i
nderstand
Difficulty : 2 Medium 3i 3i 3i
Learning Objective : 01-3i 3i 3i
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
keting Management Defined
3i 3i
Gradable : automatic 3i 3i
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
Version 1 3i 2
,3) The American Marketing Association defines marketing as “the activity, set of institutions,
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
and processes for creating, communicating, delivering, and exchanging offerings that have
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value for customers, clients, partners, and society at large.”
3i 3i 3i 3i 3i 3i 3i 3i 3i
3) 3i
⊚ 3 i true
⊚ 3 i false
Question Details 3i
AACSB : Analytical Thinking Accessib
3i 3i 3i 3i
ility : Keyboard Navigation
3i 3i 3i
Topic : Marketing and Marketing Management Defined
3i 3i 3i 3i 3i 3i 3
Bloom's : Remember
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Difficulty : 1 Easy 3i 3i 3i
Learning Objective : 01- 3i 3i 3i
02 Define what marketing and marketing management really are and how they con Gradable : automatic
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
has only two business functions: marketing and innovation.
3i 3i 3i 3i 3i 3i 3i
4) 3i
⊚ 3 i true
⊚ 3 i false
Question Details 3i
AACSB : Analytical Thinking Accessib
3i 3i 3i 3i
ility : Keyboard Navigation Bloom's : R
3i 3i 3i 3i 3i 3i
emember
Difficulty : 1 Easy 3i 3i 3i
Topic : The Concept of Customer Value
3i 3i 3i 3i 3i 3i
Learning Objective : 01- 3i 3i 3i
02 Define what marketing and marketing management really are and how they con Gradable : automatic
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
5) Sustainability refers to business practices that prolong the life cycle of a product.
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5) 3i
⊚ true 3 i
⊚ false 3 i
Question Details 3i
Accessibility : Keyboard Navigation Blo 3i 3i 3i 3i
om's : Understand
3i 3i
Difficulty : 2 Medium 3i 3i 3i
Topic : Marketing and Marketing Management Defined
3i 3i 3i 3i 3i 3i
Learning Objective : 01- 3i 3i 3i
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
Gradable : automatic 3i 3i
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
Version 1 3i 3
, 6) Firms that are stuck in a production orientation mentality likely will have great difficulty
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competing successfully for customers. 3i 3i 3i
6) 3i
⊚ 3 i true
⊚ 3 i false
Question Details 3i
AACSB : Analytical Thinking Accessib
3i 3i 3i 3i
ility : Keyboard Navigation Bloom's : U
3i 3i 3i 3i 3i 3i
nderstand
Difficulty : 2 Medium 3i 3i 3i
Learning Objective : 01-3i 3i 3i
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
of Marketing
3i
Gradable : automatic 3i 3i
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
\hen Henry Ford said, “People can have the Model T in any color—
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
so long that it’s black,” he was reflecting a sales orientation.
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
6) 3i
⊚ 3 i true
⊚ 3 i false
Question Details 3i
AACSB : Analytical Thinking Accessib
3i 3i 3i 3i
ility : Keyboard Navigation Bloom's : U
3i 3i 3i 3i 3i 3i
nderstand
Difficulty : 2 Medium 3i 3i 3i
Learning Objective : 01-3i 3i 3i
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
of Marketing
3i
Gradable : automatic 3i 3i
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
7) Don Peppers and Martha Rogers popularized the term one-to-
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one marketing. Some firms come close to one-to-
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one marketing by combining flexible manufacturing with flexible marketing to enhance
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
customer choices. 3i
7) 3i
⊚ 3 i true
⊚ 3 i false
Version 1 3i 4
3i 1
,TEST BANK FOR 3i 3i
Marketing Management 4th EditionMark Johnston Greg Marshall
3i 3i 3i 3i 3i 3i
Chapter 1 3i
Student name: 3i
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
1) A commonly held misconception about marketing is that it is all about advertising and
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
selling.
1) 3i
⊚ 3 i true
⊚ 3 i false
Question Details 3i
AACSB : Analytical Thinking Accessib
3i 3i 3i 3i
ility : Keyboard Navigation
3i 3i 3i
Learning Objective : 01-3i 3i 3i
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
keting Management Defined
3i 3i
Bloom's : Remember Diffi
3i 3i 3i
culty : 1 Easy Gradable :
3i 3i 3i 3i 3i 3i
automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
2) Marketing is relevant only to people in the organization who work directly in the marketing
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
department.
2) 3i
⊚ 3 i true
⊚ 3 i false
Question Details 3i
AACSB : Analytical Thinking Accessib
3i 3i 3i 3i
ility : Keyboard Navigation Bloom's : U
3i 3i 3i 3i 3i 3i
nderstand
Difficulty : 2 Medium 3i 3i 3i
Learning Objective : 01-3i 3i 3i
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
keting Management Defined
3i 3i
Gradable : automatic 3i 3i
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
Version 1 3i 2
,3) The American Marketing Association defines marketing as “the activity, set of institutions,
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
and processes for creating, communicating, delivering, and exchanging offerings that have
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
value for customers, clients, partners, and society at large.”
3i 3i 3i 3i 3i 3i 3i 3i 3i
3) 3i
⊚ 3 i true
⊚ 3 i false
Question Details 3i
AACSB : Analytical Thinking Accessib
3i 3i 3i 3i
ility : Keyboard Navigation
3i 3i 3i
Topic : Marketing and Marketing Management Defined
3i 3i 3i 3i 3i 3i 3
Bloom's : Remember
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Difficulty : 1 Easy 3i 3i 3i
Learning Objective : 01- 3i 3i 3i
02 Define what marketing and marketing management really are and how they con Gradable : automatic
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
has only two business functions: marketing and innovation.
3i 3i 3i 3i 3i 3i 3i
4) 3i
⊚ 3 i true
⊚ 3 i false
Question Details 3i
AACSB : Analytical Thinking Accessib
3i 3i 3i 3i
ility : Keyboard Navigation Bloom's : R
3i 3i 3i 3i 3i 3i
emember
Difficulty : 1 Easy 3i 3i 3i
Topic : The Concept of Customer Value
3i 3i 3i 3i 3i 3i
Learning Objective : 01- 3i 3i 3i
02 Define what marketing and marketing management really are and how they con Gradable : automatic
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
5) Sustainability refers to business practices that prolong the life cycle of a product.
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
5) 3i
⊚ true 3 i
⊚ false 3 i
Question Details 3i
Accessibility : Keyboard Navigation Blo 3i 3i 3i 3i
om's : Understand
3i 3i
Difficulty : 2 Medium 3i 3i 3i
Topic : Marketing and Marketing Management Defined
3i 3i 3i 3i 3i 3i
Learning Objective : 01- 3i 3i 3i
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
Gradable : automatic 3i 3i
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
Version 1 3i 3
, 6) Firms that are stuck in a production orientation mentality likely will have great difficulty
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
competing successfully for customers. 3i 3i 3i
6) 3i
⊚ 3 i true
⊚ 3 i false
Question Details 3i
AACSB : Analytical Thinking Accessib
3i 3i 3i 3i
ility : Keyboard Navigation Bloom's : U
3i 3i 3i 3i 3i 3i
nderstand
Difficulty : 2 Medium 3i 3i 3i
Learning Objective : 01-3i 3i 3i
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
of Marketing
3i
Gradable : automatic 3i 3i
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
\hen Henry Ford said, “People can have the Model T in any color—
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
so long that it’s black,” he was reflecting a sales orientation.
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
6) 3i
⊚ 3 i true
⊚ 3 i false
Question Details 3i
AACSB : Analytical Thinking Accessib
3i 3i 3i 3i
ility : Keyboard Navigation Bloom's : U
3i 3i 3i 3i 3i 3i
nderstand
Difficulty : 2 Medium 3i 3i 3i
Learning Objective : 01-3i 3i 3i
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
of Marketing
3i
Gradable : automatic 3i 3i
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
7) Don Peppers and Martha Rogers popularized the term one-to-
3i 3i 3i 3i 3i 3i 3i 3i
one marketing. Some firms come close to one-to-
3i 3i 3i 3i 3i 3i 3i
one marketing by combining flexible manufacturing with flexible marketing to enhance
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i
customer choices. 3i
7) 3i
⊚ 3 i true
⊚ 3 i false
Version 1 3i 4
