, 1
Copyright 2019 © McGraw-
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Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGra
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w-Hill Education.
,Essentials of Marketing, 16e (Perreault) hj hj hj hj hj
Bonus Test Bank 01 hj hj hj
1) Implementation puts plans into operation, while control provides feedback. hj hj hj hj hj hj hj hj
Answer: TRUE h j
Explanation: Successful marketing requires efficient implementation and control.
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Implementation puts plans into operation, and control provides feedback Difficult
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y: 1 Easy
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Topic: Good Plans Set the Framework for Implementation and Control
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Learning Objective: BC01- hj h j
01 understand how information technology speeds up feedback for better implementation and co
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ntrol.
Bloom's: Remember AACS h j h j
B: Reflective Thinking
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Accessibility: Keyboard Navigation h j hj
2) Although marketing information can be gathered quickly, it is impossible to analyze and
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utilize the information in real time.
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Answer: FALSE h j
Explanation: Information can be gathered quickly, and it can also be analyzed quickly. Marketi
h j hj hj hj hj hj hj hj hj hj hj hj hj
ng analytics can often happen in real time—while an event is happening.
hj hj hj hj hj hj hj hj hj hj hj
Difficulty: 1 Easy hj hj
Topic: Speed Up Information for Better Implementation and Control
h j hj hj hj hj hj hj hj
Learning Objective: BC01- hj h j
01 understand how information technology speeds up feedback for better implementation and co
hj hj hj hj hj hj hj hj hj hj hj hj
ntrol.
Bloom's: Remember AACS h j h j
B: Reflective Thinking
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Accessibility: Keyboard Navigation h j hj
3) The use of metrics and analytical tools allow marketing managers to make timely adjustments
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to their marketing strategies.
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Answer: TRUE h j
Explanation: To more effectively implement and control marketing strategies, marketing mana
h j hj hj hj hj hj hj hj hj hj
gers must take advantage of technology that gives them more information, more often. Metrics a
hj hj hj hj hj hj hj hj hj hj hj hj hj hj
nd analytical tools can provide marketing managers with frequent and timely information, whic
hj hj hj hj hj hj hj hj hj hj hj hj
h they can use to adjust their marketing strategies.
hj hj hj hj hj hj hj hj
Difficulty: 1 Easy hj hj
Topic: Speed Up Information for Better Implementation and Control
h j hj hj hj hj hj hj hj
2
Copyright 2019 © McGraw- hj hj hj
Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGra
hj hj hj hj hj hj hj hj hj hj hj hj hj hj hj
w-Hill Education.
, Learning Objective: BC01-
hj h j
01 understand how information technology speeds up feedback for better implementation and co
hj hj hj hj hj hj hj hj hj hj hj hj
ntrol.
Bloom's: Remember AA
h j hj
CSB: Technology
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Accessibility: Keyboard Navigation
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3
Copyright 2019 © McGraw- hj hj hj
Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGra
hj hj hj hj hj hj hj hj hj hj hj hj hj hj hj
w-Hill Education.
Copyright 2019 © McGraw-
hj hj hj
Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGra
hj hj hj hj hj hj hj hj hj hj hj hj hj hj hj
w-Hill Education.
,Essentials of Marketing, 16e (Perreault) hj hj hj hj hj
Bonus Test Bank 01 hj hj hj
1) Implementation puts plans into operation, while control provides feedback. hj hj hj hj hj hj hj hj
Answer: TRUE h j
Explanation: Successful marketing requires efficient implementation and control.
h j hj hj hj hj hj hj hj
Implementation puts plans into operation, and control provides feedback Difficult
hj hj hj hj hj hj hj hj hj
y: 1 Easy
hj hj
Topic: Good Plans Set the Framework for Implementation and Control
h j hj hj hj hj hj hj hj hj
Learning Objective: BC01- hj h j
01 understand how information technology speeds up feedback for better implementation and co
hj hj hj hj hj hj hj hj hj hj hj hj
ntrol.
Bloom's: Remember AACS h j h j
B: Reflective Thinking
hj hj
Accessibility: Keyboard Navigation h j hj
2) Although marketing information can be gathered quickly, it is impossible to analyze and
hj hj hj hj hj hj hj hj hj hj hj hj hj
utilize the information in real time.
hj hj hj hj hj
Answer: FALSE h j
Explanation: Information can be gathered quickly, and it can also be analyzed quickly. Marketi
h j hj hj hj hj hj hj hj hj hj hj hj hj
ng analytics can often happen in real time—while an event is happening.
hj hj hj hj hj hj hj hj hj hj hj
Difficulty: 1 Easy hj hj
Topic: Speed Up Information for Better Implementation and Control
h j hj hj hj hj hj hj hj
Learning Objective: BC01- hj h j
01 understand how information technology speeds up feedback for better implementation and co
hj hj hj hj hj hj hj hj hj hj hj hj
ntrol.
Bloom's: Remember AACS h j h j
B: Reflective Thinking
hj hj
Accessibility: Keyboard Navigation h j hj
3) The use of metrics and analytical tools allow marketing managers to make timely adjustments
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to their marketing strategies.
hj hj hj
Answer: TRUE h j
Explanation: To more effectively implement and control marketing strategies, marketing mana
h j hj hj hj hj hj hj hj hj hj
gers must take advantage of technology that gives them more information, more often. Metrics a
hj hj hj hj hj hj hj hj hj hj hj hj hj hj
nd analytical tools can provide marketing managers with frequent and timely information, whic
hj hj hj hj hj hj hj hj hj hj hj hj
h they can use to adjust their marketing strategies.
hj hj hj hj hj hj hj hj
Difficulty: 1 Easy hj hj
Topic: Speed Up Information for Better Implementation and Control
h j hj hj hj hj hj hj hj
2
Copyright 2019 © McGraw- hj hj hj
Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGra
hj hj hj hj hj hj hj hj hj hj hj hj hj hj hj
w-Hill Education.
, Learning Objective: BC01-
hj h j
01 understand how information technology speeds up feedback for better implementation and co
hj hj hj hj hj hj hj hj hj hj hj hj
ntrol.
Bloom's: Remember AA
h j hj
CSB: Technology
h j
Accessibility: Keyboard Navigation
h j hj
3
Copyright 2019 © McGraw- hj hj hj
Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGra
hj hj hj hj hj hj hj hj hj hj hj hj hj hj hj
w-Hill Education.
