100% CORRECT
marketing - process of planning and executing the conception, pricing, promotion, and distribution of
ideas, goods, and services to create exchanges that satisfy individual and organizational objectives
minor marketing activities - hearing, seeing, talking
important marketing activities - storing products, distribution centers, accepting credit, and arranging
means of online payment
7 fnts of marketing - marketing, financing, pricing, promotion, product/service management,
distribution, and selling
product/service management - designing, developing, maintaining, improving, and acquiring
products and services that meet consumer needs
distribution - determining the best ways for customers to locate, obtain, and use the products and
services of an organization
selling - communicating directly with potential customers to determine and satisfy their needs
marketing-information management - obtaining, managing, and using market information to improve
business decision making and the performance of marketing activities
financing - budgeting for marketing activities, obtaining the necessary funds needed for operations,
and providing financial assistance to customers so they can purchase the business' products and
services
pricing - setting and communicating the value of products and services
promotion - communicating information about products and services to potential customers
marketing strategy - a company's plan that identifies how it will use marketing to achieve its goals