TEST BANK For Consumer Behaviour:
-- -- -- -- ----
Buying, Having, and Being, Canadian Edition,
-- -- -- -- -- ----
9th Edition, 2024 by Michael R. Solomon
-- -- -- -- -- -- ----
Chapters 1 - 15 -- -- --
,Consumer--Behaviour:--Buying,--Having,--and--Being,--Cdn.--9e--(Solomon)--
Chapter--1- - An--Introduction--to--Consumer--Behaviour
1) In--studying--consumers--like--Gail,--a--college--student,--marketers--often--find--it--useful--to--learn--their-
- interests--in--music--or--clothing,--how--they--spend--their--leisure--time,--and--even--their--attitudes--
about--social--issues,--to--be--able--to--categorize--consumers--according--to--their--lifestyles.--This--sort--
of--information--is--called:
A) core--values.
B) psychographics.
C) configurations.
D) physiognomies.-
ANSWER:- - B
-
Type:--MC--Page--Ref:--2--
Skill:- - Application
Objective:- - L1-01--Consumer--behaviour--is--a--process.
2) Tina,--a--supervisor--of--displays--for--Sears--Canada,--knows--that--attractive--displays--can--generate-
- additional--sales--of--particular--items.--From--a--marketer's--perspective,--this--is:
A) a--purchase--issue.
B) a--post--purchase--issue.
C) merchandising--complexity.
D) a--loss--leader.
ANSWER:- - A
Type:--MC--Page--Ref:--3--
Skill:- - Application
Objective:- - L1-01--Consumer--behaviour--is--a--process.
3) John--is--the--vice--president--of--marketing--for--a--local--tour--guide--company.--He--is--concerned--
that--his--customers--are--not--recommending--his--company--to--their--friends.--For--John,--this--
problem--is--a:
A) purchase--issue.
,B) demographic--problem.
C) prepurchase--issue.
D) post--purchase--issue.-
ANSWER:- - D
-
Type:--MC--Page--Ref:--3--
Skill:- - Application
Objective:- - L1-01--Consumer--behaviour--is--a--process.
, 4) The--expanded--view--of--the--exchange--that--includes--the--issues--that--influence--the--
consumer--before,--during,--and--after--a--purchase--is--called:
A) the- - value.
B) the- - strategic- - focus.
C) the- - pre-sell- - strategy.
D) the--consumption--process.-
- ANSWER:- - D
Type:--MC--Page--Ref:--3--
Skill:- - Concept
Objective:- - - - L1-01- - Consumer- - behaviour- - is- - a- - process.
5) Gail--decides--to--take--a--break--from--studying--and--goes--online--to--check--things--out.--She--
connects--with--one--of--the--product--discussion--groups--that--she--participates--in.--This--is--an--
example--of--a:
A) lifestyle- - discussion.
B) brand- - competition.
C) consumption- - community.
D) marketplace--
competition.--ANSWER:- -
C
Type:--MC--Page--Ref:--2--
Skill:- - Application
Objective:- - - - L1-01- - Consumer- - behaviour- - is- - a- - process.
6) If--a--product--succeeds--in--satisfying--needs--and--is--purchased--over--and--over--again,--it--most-
- likely--has--attained:
A) product- - separation.
B) brand- - loyalty.
C) lifestyle- - variation.
D) purchase--conception.-
ANSWER:--B
-
Type:--MC--Page--Ref:--2--
Skill:- - Concept
-- -- -- -- ----
Buying, Having, and Being, Canadian Edition,
-- -- -- -- -- ----
9th Edition, 2024 by Michael R. Solomon
-- -- -- -- -- -- ----
Chapters 1 - 15 -- -- --
,Consumer--Behaviour:--Buying,--Having,--and--Being,--Cdn.--9e--(Solomon)--
Chapter--1- - An--Introduction--to--Consumer--Behaviour
1) In--studying--consumers--like--Gail,--a--college--student,--marketers--often--find--it--useful--to--learn--their-
- interests--in--music--or--clothing,--how--they--spend--their--leisure--time,--and--even--their--attitudes--
about--social--issues,--to--be--able--to--categorize--consumers--according--to--their--lifestyles.--This--sort--
of--information--is--called:
A) core--values.
B) psychographics.
C) configurations.
D) physiognomies.-
ANSWER:- - B
-
Type:--MC--Page--Ref:--2--
Skill:- - Application
Objective:- - L1-01--Consumer--behaviour--is--a--process.
2) Tina,--a--supervisor--of--displays--for--Sears--Canada,--knows--that--attractive--displays--can--generate-
- additional--sales--of--particular--items.--From--a--marketer's--perspective,--this--is:
A) a--purchase--issue.
B) a--post--purchase--issue.
C) merchandising--complexity.
D) a--loss--leader.
ANSWER:- - A
Type:--MC--Page--Ref:--3--
Skill:- - Application
Objective:- - L1-01--Consumer--behaviour--is--a--process.
3) John--is--the--vice--president--of--marketing--for--a--local--tour--guide--company.--He--is--concerned--
that--his--customers--are--not--recommending--his--company--to--their--friends.--For--John,--this--
problem--is--a:
A) purchase--issue.
,B) demographic--problem.
C) prepurchase--issue.
D) post--purchase--issue.-
ANSWER:- - D
-
Type:--MC--Page--Ref:--3--
Skill:- - Application
Objective:- - L1-01--Consumer--behaviour--is--a--process.
, 4) The--expanded--view--of--the--exchange--that--includes--the--issues--that--influence--the--
consumer--before,--during,--and--after--a--purchase--is--called:
A) the- - value.
B) the- - strategic- - focus.
C) the- - pre-sell- - strategy.
D) the--consumption--process.-
- ANSWER:- - D
Type:--MC--Page--Ref:--3--
Skill:- - Concept
Objective:- - - - L1-01- - Consumer- - behaviour- - is- - a- - process.
5) Gail--decides--to--take--a--break--from--studying--and--goes--online--to--check--things--out.--She--
connects--with--one--of--the--product--discussion--groups--that--she--participates--in.--This--is--an--
example--of--a:
A) lifestyle- - discussion.
B) brand- - competition.
C) consumption- - community.
D) marketplace--
competition.--ANSWER:- -
C
Type:--MC--Page--Ref:--2--
Skill:- - Application
Objective:- - - - L1-01- - Consumer- - behaviour- - is- - a- - process.
6) If--a--product--succeeds--in--satisfying--needs--and--is--purchased--over--and--over--again,--it--most-
- likely--has--attained:
A) product- - separation.
B) brand- - loyalty.
C) lifestyle- - variation.
D) purchase--conception.-
ANSWER:--B
-
Type:--MC--Page--Ref:--2--
Skill:- - Concept
