with Confidence!
Why is it recommended that an option of "don't know" be included in surveys? - Some respondents
tend to "agree" with a statement just to avoid disagreeing
In a survey, a contingent question always follows a (n) - filter question
Interpretive questions are most useful during which part of survey research? - Pretesting
Which guideline does the following question violate in terms of writing questions: "Do you agree or
disagree that television increases people's tolerance for violence and drug use?" - Avoid double-
barrier questions
What is the purpose of a cover letter? - Establish credibility of research contain a personal address,
contain an original significance, and explain voluntary participation
Which of the following is a good idea for making the questionnaire attractive to respondents? - Leave
lots of space white on the pages
Jackie is doing a study on the number of hours spend watching television and how this affects family
cohesion. She decides to mail a questionnaire to randomly selected households in her state. This is
an example of a ________ survey. - Self-administered
When does anonymity exist? - When the researcher only uses numbers to connect respondents
identity to responses.