FACHE - ACHE BOG EXAM
GOVERNANCE AND BUSINESS
The primary task of marketing is to
a) Bring about involuntary exchanges of values
b) Attract new advertisers
c) Bring about voluntary exchanges of values
d)Advertise new and existing services correct answersc) Bring
about voluntary exchanges of values
The CEO of a 125-bed hospital realizes that her hospital is surrounded by
three similar institutions and determines that her institution has no
competitive advantage. Which of the following strategies should she
pursue?
e) Target many market segments based on demographics
f) Prioritize market segments and heavily promote to key groups
g)Advertise broadly to increase general awareness
h)Recruit more physicians to admit to the institution correct answersb)
Prioritize market segments and heavily promote to key groups
The objective of maintenance and repair services si ot keep the
facility and its equipment operating like new. This goal is best
achieved by emphasizing:
i) Prevention
j) Efficiency
k) Productivity
l) Safety correct answersa) Prevention
Ahealthcare facility can best meet its social and economic goals by:
m)Developing a realistic and coordinated approach to long-range
planning
n) Devoting most of its efforts to the development of efficient
operational practices
o)Having a good public relations team that will focus on the facility's
image in the community
p)Providing al reimbursable services desired by the community
correct answersb) Devoting most of its efforts to the development of
efficient operational practices
When contracting for services, an organization typically finds the best
value when:
q) The organization creates an internal auditor position to oversee the
service
r) A board member negotiates for discounted services
, c)The organization alows the prospective supplier to develop the
contractual service expectations
d)There is competition between several suppliers with proven
performance and reputation correct answersd) There is competition
between several suppliers with proven performance and reputation
Which of the following statements is false?
e) Much of the art of forecasting relies on the opinions of experts.
f)Forecasting, fi correctly performed by means of technological
forecasting approaches, is an exact science.
g)Forecasting includes applying the rates of anticipated future change
to the current status to predict the future.
h)Qualitative data are often used in developing assumptions on which
quantitative forecasting can be constructed. correct answersb) Forecasting, fi
correctly performed by means of technological forecasting approaches, is an
exact science.
The most successful approach ot strategic planning would include:
i)a well-written mission statement, long-range plan, fiscal plan, plus the
history and discussion surrounding them
j)A vision statement that can be achieved in the short-term, and
avoidance of high-risk decisions
k)Focusing on the individual organization's strengths and ignoring
the activity of competitors
l)Using rules and past experiences solely to guide future action, rather
than overemphasizing the needs of stakeholders correct answersa) a well-
written mission statement, long-range plan, fiscal plan, plus the history
and discussion surrounding them
One of the best ways ot determine market size and share of each
competitor ni a market is to:
m)Survey the opinions of the sales force or the medical/professional
staff
n) Survey a stratified sample of patients
o) Hire a consultant
p)Estimate the production capacity of each competitor correct
answersa) Survey the opinions of the sales force or the
medical/professional staff
When data are scarce, the best method of forecasting is to use:
q) Computer-based simulation methods
r) Time series analysis
s) Econometric forecasting
t) Qualitative techniques correct answersd) Qualitative techniques
GOVERNANCE AND BUSINESS
The primary task of marketing is to
a) Bring about involuntary exchanges of values
b) Attract new advertisers
c) Bring about voluntary exchanges of values
d)Advertise new and existing services correct answersc) Bring
about voluntary exchanges of values
The CEO of a 125-bed hospital realizes that her hospital is surrounded by
three similar institutions and determines that her institution has no
competitive advantage. Which of the following strategies should she
pursue?
e) Target many market segments based on demographics
f) Prioritize market segments and heavily promote to key groups
g)Advertise broadly to increase general awareness
h)Recruit more physicians to admit to the institution correct answersb)
Prioritize market segments and heavily promote to key groups
The objective of maintenance and repair services si ot keep the
facility and its equipment operating like new. This goal is best
achieved by emphasizing:
i) Prevention
j) Efficiency
k) Productivity
l) Safety correct answersa) Prevention
Ahealthcare facility can best meet its social and economic goals by:
m)Developing a realistic and coordinated approach to long-range
planning
n) Devoting most of its efforts to the development of efficient
operational practices
o)Having a good public relations team that will focus on the facility's
image in the community
p)Providing al reimbursable services desired by the community
correct answersb) Devoting most of its efforts to the development of
efficient operational practices
When contracting for services, an organization typically finds the best
value when:
q) The organization creates an internal auditor position to oversee the
service
r) A board member negotiates for discounted services
, c)The organization alows the prospective supplier to develop the
contractual service expectations
d)There is competition between several suppliers with proven
performance and reputation correct answersd) There is competition
between several suppliers with proven performance and reputation
Which of the following statements is false?
e) Much of the art of forecasting relies on the opinions of experts.
f)Forecasting, fi correctly performed by means of technological
forecasting approaches, is an exact science.
g)Forecasting includes applying the rates of anticipated future change
to the current status to predict the future.
h)Qualitative data are often used in developing assumptions on which
quantitative forecasting can be constructed. correct answersb) Forecasting, fi
correctly performed by means of technological forecasting approaches, is an
exact science.
The most successful approach ot strategic planning would include:
i)a well-written mission statement, long-range plan, fiscal plan, plus the
history and discussion surrounding them
j)A vision statement that can be achieved in the short-term, and
avoidance of high-risk decisions
k)Focusing on the individual organization's strengths and ignoring
the activity of competitors
l)Using rules and past experiences solely to guide future action, rather
than overemphasizing the needs of stakeholders correct answersa) a well-
written mission statement, long-range plan, fiscal plan, plus the history
and discussion surrounding them
One of the best ways ot determine market size and share of each
competitor ni a market is to:
m)Survey the opinions of the sales force or the medical/professional
staff
n) Survey a stratified sample of patients
o) Hire a consultant
p)Estimate the production capacity of each competitor correct
answersa) Survey the opinions of the sales force or the
medical/professional staff
When data are scarce, the best method of forecasting is to use:
q) Computer-based simulation methods
r) Time series analysis
s) Econometric forecasting
t) Qualitative techniques correct answersd) Qualitative techniques
