marketing - Answers process of planning and executing the conception, pricing, promotion, and
distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational
objectives
minor marketing activities - Answers hearing, seeing, talking
important marketing activities - Answers storing products, distribution centers, accepting credit, and
arranging means of online payment
7 fnts of marketing - Answers marketing, financing, pricing, promotion, product/service management,
distribution, and selling
product/service management - Answers designing, developing, maintaining, improving, and acquiring
products and services that meet consumer needs
distribution - Answers determining the best ways for customers to locate, obtain, and use the products
and services of an organization
selling - Answers communicating directly with potential customers to determine and satisfy their needs
marketing-information management - Answers obtaining, managing, and using market information to
improve business decision making and the performance of marketing activities
financing - Answers budgeting for marketing activities, obtaining the necessary funds needed for
operations, and providing financial assistance to customers so they can purchase the business' products
and services
pricing - Answers setting and communicating the value of products and services
promotion - Answers communicating information about products and services to potential customers
marketing strategy - Answers a company's plan that identifies how it will use marketing to achieve its
goals
target market - Answers specific group of consumers that have similar wants and needs
marketing mix - Answers blending of four marketing elements->product, distribution, price, and
promotion
marketing orientation - Answers considers the needs of customers when developing a marketing mix
final consumers - Answers people who buy products and services mostly for their own good
business consumers - Answers persons, companies, and organizations that buy products for the
operation of business, for incorporation into other products and services, or for resale to their
customers