CCI 150 Exam 1 Questions and Answers Latest Update 2025 Rated A+
businesses - Answers who owns most major media
economic imperative - Answers media must make money to stay in business
advertising, subscription, audience donations, private support - Answers identify the major ways media
make money
media are pervasive - Answers we know what we know through media; we know what we know
because we see it and hear it; we witness (and expect) life changing events
print, electronic, chemical - Answers 3 types of mass media
print media - Answers books, magazines, newspapers
electronic media - Answers radio, TV, internet
chemical media - Answers primarily film; movies, old photos
elitist populist model - Answers we get more celebrity content than actual information
populist, elitist - Answers __________ content wins out over __________ content
are, is - Answers media __________, medium ___________
demassification - Answers moving away from old mass media; moving toward fragmented media; gives
audience more choice; proliferation of media
mass media - Answers big audience consumes exact same media message at same time
targeted media - Answers something for everyone; match an advertiser with an audience
cause of change in media industry - Answers printing press, photography, telegraph, wireless
telegraph/radio, TV, WWW
convergence - Answers coming together/blurring of different types of media; more common in
newspapers and magazines online
change - Answers one constant in the media world is ____________
infotainment - Answers information (something you didn't know before) that isn't exactly news; ex:
VMA's attire
proliferation - Answers ______________ of media causes demassification; lots more choices
jrem, pr, advertising, comm studies; information studies - Answers 4 schools in the college of
communication and information; minor
, journalism specializations - Answers print/web, broadcast, sports, science, magazine, visual comm,
media management
why study abroad - Answers gain experience, stand out to employers
lead, organize, plan, control - Answers PR management function
two-way communication - Answers send messages and receive them too; listen as much as you talk
public relations - Answers management function that establishes and maintains mutually beneficial
relationships between an organization and the publics on whom its success or failure depends on
publics - Answers rarely just one mass audience, lots of smaller audiences each with its own
communication needs and concerns
public, private, non-profit - Answers 3 settings of PR
public - Answers tax-payer funded
private - Answers business funded
non-profit - Answers funded by donations or grants
research, action planning, communication, evaluation - Answers four step process for conducting public
relations campaigns; RACE
research - Answers gather information about problem and solution
action planning - Answers planning for publics; who needs to know, how, what do we tell them
communication - Answers active phase; hold conference, send out press release, contact publics (only
visible part)
evaluation - Answers follow up, effect of message/communication
tactic - Answers any communication method used in PR; can be oral, electronic, written, or include social
media
ivy lee - Answers believed in openness, transparency; first professional PR practitioner; created concepts
we still use today
edward bernays - Answers father of modern PR; used research and planning; ivory soaps
public relations society of america - Answers PRSA; promotes professional standards; maintains a code
of ethics; offers voluntary accreditation
news writing and news deadlines - Answers vast amount of writing, especially news releases; PR people
provide a service to journalists
businesses - Answers who owns most major media
economic imperative - Answers media must make money to stay in business
advertising, subscription, audience donations, private support - Answers identify the major ways media
make money
media are pervasive - Answers we know what we know through media; we know what we know
because we see it and hear it; we witness (and expect) life changing events
print, electronic, chemical - Answers 3 types of mass media
print media - Answers books, magazines, newspapers
electronic media - Answers radio, TV, internet
chemical media - Answers primarily film; movies, old photos
elitist populist model - Answers we get more celebrity content than actual information
populist, elitist - Answers __________ content wins out over __________ content
are, is - Answers media __________, medium ___________
demassification - Answers moving away from old mass media; moving toward fragmented media; gives
audience more choice; proliferation of media
mass media - Answers big audience consumes exact same media message at same time
targeted media - Answers something for everyone; match an advertiser with an audience
cause of change in media industry - Answers printing press, photography, telegraph, wireless
telegraph/radio, TV, WWW
convergence - Answers coming together/blurring of different types of media; more common in
newspapers and magazines online
change - Answers one constant in the media world is ____________
infotainment - Answers information (something you didn't know before) that isn't exactly news; ex:
VMA's attire
proliferation - Answers ______________ of media causes demassification; lots more choices
jrem, pr, advertising, comm studies; information studies - Answers 4 schools in the college of
communication and information; minor
, journalism specializations - Answers print/web, broadcast, sports, science, magazine, visual comm,
media management
why study abroad - Answers gain experience, stand out to employers
lead, organize, plan, control - Answers PR management function
two-way communication - Answers send messages and receive them too; listen as much as you talk
public relations - Answers management function that establishes and maintains mutually beneficial
relationships between an organization and the publics on whom its success or failure depends on
publics - Answers rarely just one mass audience, lots of smaller audiences each with its own
communication needs and concerns
public, private, non-profit - Answers 3 settings of PR
public - Answers tax-payer funded
private - Answers business funded
non-profit - Answers funded by donations or grants
research, action planning, communication, evaluation - Answers four step process for conducting public
relations campaigns; RACE
research - Answers gather information about problem and solution
action planning - Answers planning for publics; who needs to know, how, what do we tell them
communication - Answers active phase; hold conference, send out press release, contact publics (only
visible part)
evaluation - Answers follow up, effect of message/communication
tactic - Answers any communication method used in PR; can be oral, electronic, written, or include social
media
ivy lee - Answers believed in openness, transparency; first professional PR practitioner; created concepts
we still use today
edward bernays - Answers father of modern PR; used research and planning; ivory soaps
public relations society of america - Answers PRSA; promotes professional standards; maintains a code
of ethics; offers voluntary accreditation
news writing and news deadlines - Answers vast amount of writing, especially news releases; PR people
provide a service to journalists
