Graded A+ 2025/2026
Sport Communication definition - a process by which people in sport share symbols as
they create meaning through interaction
Skills and advice to get into the field of sport communication - self evaluation
job search
experiential learning
education
networking
Key audiences in sport - Fans
members of the public
politicians
owners and investors
athletes
members of the media
What are the 5 types of career segments in sport communication? - Management,
Media, Support Services, Entertainment, MISC
Example of the management career segment - CEO of sport broadcasting network
Example of media career segment - sportswriter
example of support services career segment - media relations coordinator
example of entertainment career segment - sports filmmaker
who said "Although tech advances are moving extremely fast, I still believe
interpersonal communication is the formula for getting important things done" - Felton
Gatekeeper - Do we want this out there? Should we wait?
Editor - Makes sure everything is accurate
freelancing - An independent laborer who earns wages on a per job or per task basis
Web development - Involves planning, creating, and updating Sports sites for
Intercollegiate Athletics departments, newspapers, TV stations, sport teams, and other
sport media outlets and Sport organizations
Public relations job - to manage information flow between the organization and it key
publics/stakeholders- both internal and external