SLM 273 Study Guide Exam Questions With Answers 100%
Graded A+ 2025/2026
sport communication definition - process by which people in sport, in a sport setting, or
through a sport endeavor share symbols as they create meaning through interaction
Skills and advice for getting into the sport communication field - CONVERGENCE of
media entities, study a variety of courses, become familiar with multiple mediums
(video, written, tv, radio), major in sport comm, take individual courses for sport comm,
PR, marketing, communication, journalism, learn another language,
key audiences - fans, members of the public, politicians, owners and investors, athletes,
members of media
5 career segments in sport comm - 1. management (VP comm for a team)
2. media (broadcaster, writer, social media)
3. support services (relations coordinator, public and community relations)
4. entertainment (video game designer, film maker)
5. misc (media researcher, media buyer)\
career opportunities in sport communication have been greatly influenced by the
convergence of the mass media—that is, the increasingly overlapping relationships
between media entities
Felton quote - "The advances in technology over a relatively short period of time
represent the most significant change and impact in our communications mission,"
Felton said. "The speed and efficiency of communications tools are overwhelming along
with continuing technology advancement. At the same time, I'm still convinced the
development and maintenance of interpersonal communications is still the formula for
getting important things done" (personal communication).
gatekeeper - key decision maker determines what gets covered by a given magazine or
newspaper—whether national, regional, or local and whether tabloid, broadsheet, daily,
weekly, or specialized—and what does not make the cut.
editor - you are the gatekeeper typically, editor in chief, editorial director, executive
editor, managing editor, senior editor
freelancing - good choice for someone who wants to be a sportswriter or photographer
but does not want the demands of a full-time position with a newspaper, wire service, or
magazine.
sport internet and sport social media - promote organization on social media, nowadays
your career can end by saying one dumb thing on social media, social media has
opened so many positions in the industry,
, sport public relations - - related to both marketing and advertising in that its goal is to
generate awareness of an organization's products. The key focus of sport public
relations is to manage information flow between the organization and its key publics—
both internal and external.
- crafting positive images that present the organization and its stakeholders in the most
favorable manner possible.
- fostering mutually beneficial relationships with the general public, the media, and the
local community
stakeholders - VESTED INTEREST in sport industry/team, such as advertisers, other
sport organizations, media outlets, clients, and fans.
keys to entering the field: 5 step process - 1. self evaluation (examine skill set and
passion for the field, career counseling, strengthen areas that need work)
2. education (major or minor in sport comm, but also do real life experiences within the
industry)
3. networking (make relationships in the field and outside but in a related field, its not
what you know its who you know)
4. experiential learning (volunteer or work in the field, intern, volunteer,
5. job search (Select positions for which you are qualified, and craft your résumé and
cover letter to highlight your experiences, abilities, and key strengths as they relate to
the specific position.)
early coverage of leisure activities - -typically addressed horse racing, boxing, and
wrestling, (1839) and was covering such sports as cricket, baseball, rowing, and
yachting, electric telegraph in 1844, sport news featured instantaneous reports of
games, horse races, boxing bouts, and other events
-Sport's popularity developed further after the Civil War, propelled especially by the
popularity of baseball
-WW1, golden age, network tv,NFL and super bowl, ESPN 24 hrs, social media, fox
sports 1)
henry chadwick - -A key pioneer in baseball's popularity and development was the New
York Herald's
-referred to as the father of baseball. Accordingly, his Hall of Fame plaque reads:
"Henry Chadwick: Baseball's preeminent pioneer writer for half a century. Inventor of
the box score. Author of the first rule book. In 1858 Chairman of rules committee in first
nation-wide baseball organization"
two classifications of sport journalist during this era - "Gee Whiz!" style with florid prose
that venerated athletes and reveled in their heroic attributes and feats. characterized a
postwar period full of hope..
"Aw-Nuts!" sportswriters were skeptics who wrote with a "how-can-you-let-these-guys-
break-your-heart-they're-scarcely-worth-the-bother attitude" (Fountain, p. 133). They
wrote in a coarser and less glorious style, often using sarcasm and irony to debunk or
humanize athletes and events
Graded A+ 2025/2026
sport communication definition - process by which people in sport, in a sport setting, or
through a sport endeavor share symbols as they create meaning through interaction
Skills and advice for getting into the sport communication field - CONVERGENCE of
media entities, study a variety of courses, become familiar with multiple mediums
(video, written, tv, radio), major in sport comm, take individual courses for sport comm,
PR, marketing, communication, journalism, learn another language,
key audiences - fans, members of the public, politicians, owners and investors, athletes,
members of media
5 career segments in sport comm - 1. management (VP comm for a team)
2. media (broadcaster, writer, social media)
3. support services (relations coordinator, public and community relations)
4. entertainment (video game designer, film maker)
5. misc (media researcher, media buyer)\
career opportunities in sport communication have been greatly influenced by the
convergence of the mass media—that is, the increasingly overlapping relationships
between media entities
Felton quote - "The advances in technology over a relatively short period of time
represent the most significant change and impact in our communications mission,"
Felton said. "The speed and efficiency of communications tools are overwhelming along
with continuing technology advancement. At the same time, I'm still convinced the
development and maintenance of interpersonal communications is still the formula for
getting important things done" (personal communication).
gatekeeper - key decision maker determines what gets covered by a given magazine or
newspaper—whether national, regional, or local and whether tabloid, broadsheet, daily,
weekly, or specialized—and what does not make the cut.
editor - you are the gatekeeper typically, editor in chief, editorial director, executive
editor, managing editor, senior editor
freelancing - good choice for someone who wants to be a sportswriter or photographer
but does not want the demands of a full-time position with a newspaper, wire service, or
magazine.
sport internet and sport social media - promote organization on social media, nowadays
your career can end by saying one dumb thing on social media, social media has
opened so many positions in the industry,
, sport public relations - - related to both marketing and advertising in that its goal is to
generate awareness of an organization's products. The key focus of sport public
relations is to manage information flow between the organization and its key publics—
both internal and external.
- crafting positive images that present the organization and its stakeholders in the most
favorable manner possible.
- fostering mutually beneficial relationships with the general public, the media, and the
local community
stakeholders - VESTED INTEREST in sport industry/team, such as advertisers, other
sport organizations, media outlets, clients, and fans.
keys to entering the field: 5 step process - 1. self evaluation (examine skill set and
passion for the field, career counseling, strengthen areas that need work)
2. education (major or minor in sport comm, but also do real life experiences within the
industry)
3. networking (make relationships in the field and outside but in a related field, its not
what you know its who you know)
4. experiential learning (volunteer or work in the field, intern, volunteer,
5. job search (Select positions for which you are qualified, and craft your résumé and
cover letter to highlight your experiences, abilities, and key strengths as they relate to
the specific position.)
early coverage of leisure activities - -typically addressed horse racing, boxing, and
wrestling, (1839) and was covering such sports as cricket, baseball, rowing, and
yachting, electric telegraph in 1844, sport news featured instantaneous reports of
games, horse races, boxing bouts, and other events
-Sport's popularity developed further after the Civil War, propelled especially by the
popularity of baseball
-WW1, golden age, network tv,NFL and super bowl, ESPN 24 hrs, social media, fox
sports 1)
henry chadwick - -A key pioneer in baseball's popularity and development was the New
York Herald's
-referred to as the father of baseball. Accordingly, his Hall of Fame plaque reads:
"Henry Chadwick: Baseball's preeminent pioneer writer for half a century. Inventor of
the box score. Author of the first rule book. In 1858 Chairman of rules committee in first
nation-wide baseball organization"
two classifications of sport journalist during this era - "Gee Whiz!" style with florid prose
that venerated athletes and reveled in their heroic attributes and feats. characterized a
postwar period full of hope..
"Aw-Nuts!" sportswriters were skeptics who wrote with a "how-can-you-let-these-guys-
break-your-heart-they're-scarcely-worth-the-bother attitude" (Fountain, p. 133). They
wrote in a coarser and less glorious style, often using sarcasm and irony to debunk or
humanize athletes and events
