Stukent Social Media Certification
Exam Questions and Answers 100%
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brand - ✔✔distinctive name, words, design, logo, mark, or a combination of these
elements that create company or product identity and that separate the company or
product from competitors.
Marketing - ✔✔the process of communicating a company's value to customers
Three main goals of marketing - ✔✔Increase sales; Build customer loyalty; Acquire new
customers
Target audiences (target markets) - ✔✔the identified groups of consumers most likely
to purchase your product or service
Brittie Donald, All Rights Reserved © 2025 1
,Call to Action (CTA) - ✔✔a statement or phrase that encourages audience response
Examples: "Subscribe to the channel" "Buy now" "Sign up now"
Messaging - ✔✔more than just a written set of words; is what is communicated to and
perceived by an audience. Can be verbal, written, and non-verbal.
data-driven decisions - ✔✔determined by or dependent on the collection or analysis of
data
4 P's of marketing - ✔✔Product; Price; Place; Promotion
One-to-Many Marketing - ✔✔a method that is considered to be indirect; brand sends a
message to a large audience Ex: Television ads, Facebook post
one-to-one marketing - ✔✔known as personalized marketing; is a strategy that relies on
getting to know the customers and their individual choices, and then tailoring
marketing plans toward each customer differently based on those choices
Brittie Donald, All Rights Reserved © 2025 2
, Search Engine Optimization (SEO) - ✔✔the practice of increasing the quantity and
quality of traffic to a website through organic search engine results
Dot-com bubble - ✔✔a period of extreme internet usage growth that took place between
1995 and 2002. It played an important role in opening up the internet as a viable
marketing option for businesses.
Outbound marketing - ✔✔a form of marketing that tries to reach consumers through
general media advertising as well as through in-person contact.
Inbound marketing - ✔✔focuses on attracting customers via company-created internet
content
Platform - ✔✔a web-based technology that enables the development, deployment and
management of social media solutions and services.
What platform was the first true social media network? - ✔✔MySpace
Brittie Donald, All Rights Reserved © 2025 3
Exam Questions and Answers 100%
Pass
brand - ✔✔distinctive name, words, design, logo, mark, or a combination of these
elements that create company or product identity and that separate the company or
product from competitors.
Marketing - ✔✔the process of communicating a company's value to customers
Three main goals of marketing - ✔✔Increase sales; Build customer loyalty; Acquire new
customers
Target audiences (target markets) - ✔✔the identified groups of consumers most likely
to purchase your product or service
Brittie Donald, All Rights Reserved © 2025 1
,Call to Action (CTA) - ✔✔a statement or phrase that encourages audience response
Examples: "Subscribe to the channel" "Buy now" "Sign up now"
Messaging - ✔✔more than just a written set of words; is what is communicated to and
perceived by an audience. Can be verbal, written, and non-verbal.
data-driven decisions - ✔✔determined by or dependent on the collection or analysis of
data
4 P's of marketing - ✔✔Product; Price; Place; Promotion
One-to-Many Marketing - ✔✔a method that is considered to be indirect; brand sends a
message to a large audience Ex: Television ads, Facebook post
one-to-one marketing - ✔✔known as personalized marketing; is a strategy that relies on
getting to know the customers and their individual choices, and then tailoring
marketing plans toward each customer differently based on those choices
Brittie Donald, All Rights Reserved © 2025 2
, Search Engine Optimization (SEO) - ✔✔the practice of increasing the quantity and
quality of traffic to a website through organic search engine results
Dot-com bubble - ✔✔a period of extreme internet usage growth that took place between
1995 and 2002. It played an important role in opening up the internet as a viable
marketing option for businesses.
Outbound marketing - ✔✔a form of marketing that tries to reach consumers through
general media advertising as well as through in-person contact.
Inbound marketing - ✔✔focuses on attracting customers via company-created internet
content
Platform - ✔✔a web-based technology that enables the development, deployment and
management of social media solutions and services.
What platform was the first true social media network? - ✔✔MySpace
Brittie Donald, All Rights Reserved © 2025 3
