Entrepreneurship Certification Stukent STUDYGUIDE Questions and Answers 100% Pass

Entrepreneurship Certification Stukent STUDYGUIDE Questions and Answers 100% Pass Section 1 Define marketing and recognize examples of each of the different forms of marketing. - Marketing is the process of communicating a company's value to customers and an example of this can include social media posts. Section 1 Identify and understand each of the three main goals of marketing. - Three main goals: 1. Increase sales 2. Build customers awareness and loyalty. 3. Acquire new customers. Section 2 2Brittie Donald, All Rights Reserved © 2025 Identify and explain a target audience. - A target audience is the identified group of consumers most likely to purchase your product or service. Section 3 Identify and define a call to action (CTA). - A CTA is a statement or phrase that encourages audience response. Audience take away. Section 3 Explain what a message is and what constitutes messaging in businesses. - A message is the idea that is communicated to and perceived by an audience. Section 3 Identify examples of data-driven decisions. - Data-driven decisions are choices made by the company according to what people have chosen. Scetion 4 What is a lead? - A lead is a person who shows interest in a brand's products or services, which makes the person a potential customer. Section 4 Identify and explain each of the 4 P's of marketing. - The 4 P's pf marketing include: Product- refers to the actual product or service a company offers. 3Brittie Donald, All Rights Reserved © 2025 Price- the cost of a product or service a company offers. Promotion- refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services. Place- where the product is sold and delivered to customers. Chapter 2- Section 1 Understand the key differences between one-to-many and one-to-one marketing. - One-to-many marketing refers to posting in a way it will reach a big audience. One- to-one marketing is a more personalized way of reaching each individual customers. Section 2 What is Search Engine Optimization (SEO)? - Search engine o