FASHION RETAIL INDUSTRY FINAL
EXAM QUESTIONS AND ANSWERS
100% CORRECT!!!
Merchandise Management
ANSWER✔✔: The process by which a retailer offers the right quantity of the right
merchandise in the right place at the right time to meet financial goals.
Merchandise Group
ANSWER✔✔: The highest classification level in the buying organization.
Merchandise Category
ANSWER✔✔: A collection of items that customers view as substitutes for one
another.
Category Captain
ANSWER✔✔: A vendor who works with the retailer to understand shopping
behavior, create assortments that satisfy consumer needs, and improve the
profitability of the merchandise category.
Manufacturer
ANSWER✔✔: National brands are also known as manufacturer brands.
Private Label Brands
ANSWER✔✔: Private label brands can fill assortment voids not addressed by
national brands. This benefits national retailers by offering unique products that
customers can’t find elsewhere.
Market
ANSWER✔✔: A concentrated area where vendors are permanently located to
showcase new merchandise during certain times of the year. When retail buyers
say they are "going to market," they refer to visiting these areas to review and
purchase goods.
, Brand Awareness
ANSWER✔✔: To build the brand equity of private-label merchandise, a retailer
needs to create high levels of brand awareness.
Brand Image
ANSWER✔✔: A set of associations organized around meaningful themes that
represent a brand.
Integrated Marketing Communication
ANSWER✔✔: Retailers can avoid confusion about their image by developing an
integrated marketing communication program to deliver a consistent message.
Recruiting and Selecting Employees
ANSWER✔✔: The first step in the employee management process is recruiting
and selecting employees.
Job Description
ANSWER✔✔: A job description includes the activities the employee needs to
perform and the performance expectations in quantitative terms.
Job Application Forms
ANSWER✔✔: Job application forms contain information about the applicant’s
employment history, compensation, reasons for leaving previous jobs, education,
health, and references.
Effective Interview Question
ANSWER✔✔: A good question to ask during an interview to evaluate a candidate
is, “What do you know about this store?”
Orientation Programs
ANSWER✔✔: Orientation programs are critical for socializing new employees
and helping them transition from their previous roles.
Democratic Store Manager
ANSWER✔✔: A democratic manager treats employees as equals and seeks their
input on decisions affecting them, such as store hours or inventory levels.
EXAM QUESTIONS AND ANSWERS
100% CORRECT!!!
Merchandise Management
ANSWER✔✔: The process by which a retailer offers the right quantity of the right
merchandise in the right place at the right time to meet financial goals.
Merchandise Group
ANSWER✔✔: The highest classification level in the buying organization.
Merchandise Category
ANSWER✔✔: A collection of items that customers view as substitutes for one
another.
Category Captain
ANSWER✔✔: A vendor who works with the retailer to understand shopping
behavior, create assortments that satisfy consumer needs, and improve the
profitability of the merchandise category.
Manufacturer
ANSWER✔✔: National brands are also known as manufacturer brands.
Private Label Brands
ANSWER✔✔: Private label brands can fill assortment voids not addressed by
national brands. This benefits national retailers by offering unique products that
customers can’t find elsewhere.
Market
ANSWER✔✔: A concentrated area where vendors are permanently located to
showcase new merchandise during certain times of the year. When retail buyers
say they are "going to market," they refer to visiting these areas to review and
purchase goods.
, Brand Awareness
ANSWER✔✔: To build the brand equity of private-label merchandise, a retailer
needs to create high levels of brand awareness.
Brand Image
ANSWER✔✔: A set of associations organized around meaningful themes that
represent a brand.
Integrated Marketing Communication
ANSWER✔✔: Retailers can avoid confusion about their image by developing an
integrated marketing communication program to deliver a consistent message.
Recruiting and Selecting Employees
ANSWER✔✔: The first step in the employee management process is recruiting
and selecting employees.
Job Description
ANSWER✔✔: A job description includes the activities the employee needs to
perform and the performance expectations in quantitative terms.
Job Application Forms
ANSWER✔✔: Job application forms contain information about the applicant’s
employment history, compensation, reasons for leaving previous jobs, education,
health, and references.
Effective Interview Question
ANSWER✔✔: A good question to ask during an interview to evaluate a candidate
is, “What do you know about this store?”
Orientation Programs
ANSWER✔✔: Orientation programs are critical for socializing new employees
and helping them transition from their previous roles.
Democratic Store Manager
ANSWER✔✔: A democratic manager treats employees as equals and seeks their
input on decisions affecting them, such as store hours or inventory levels.
