BUAD 332 MOON EXAM WITH COMPLETE SOLUTIONS
UPDATED!!
Which of the following forecasting levels would you expect to be least accurate? -
ANSWER>>SKU forecast
Dr.Moon showed a video in class that described legal action taken against Pfizer for
marketing Extra off-label. This video was an example of which of the criticisms that is
often leveled at marketing practice? - ANSWER>>High pressure selling
Bradley Springs is a chain of superstores. This company promotes its business through
issuing printed materials, which show a list with description of several its products.
Promotion strategy here means ___ - ANSWER>>Catalog marketing
Eric Dylan is the director of marketing for a charity that raises money to provide
educational services to children and families in developing nations. Eric has targeted a
selective market. He will send letters to all those who donated recently to an
international charity. The letter contains an offer of the proposed planter charity and
instructions for those interested to participate. Eric, in this case, uses ___ -
ANSWER>>Direct-mail marketing
___ is a method of entering a foreign marketing by associating with foreign companies to
produce or market products or services. - ANSWER>>Joint Venturing
Kola, a major soft drink maker, has recently entered the Middle East markets. It
manufactures soft drinks with extra sugar to meet the local requirements since its
research shows that the consumers in the Middle East prefer sweeter drinks. Kola is
following the ___ strategy for its product marketing. - ANSWER>>Product adaptation
Which of the following is most likely to be true about email marketing? - ANSWER>>It is
used by marketers to send highly targeted messages
, A forecast is: - ANSWER>>A projection into the future of expected demand, given a set
of assumptions
A country in South America has a large reserves of copper and in. Mining forms the
pillar of its economy. A large part of its revenue is derived from exporting these
resources. In all other respects this country is a poor one. It is a good market for large
equipment, tools, supplies, and trucks. Because of the foreign residents in this country
and a wealthy upper class, it is also a market for luxury goods. This country most likely
has a ___ economy - ANSWER>>Raw material exporting
What customers would buy from us if they could? is Dr. Moons definition of: -
ANSWER>>Demand
Which of the following statements is true of industrial economies? - ANSWER>>They
export their goods to other types of economies for raw materials
Which type of economy consumes most of its output and barters the rest from simple
goods and services? - ANSWER>>Subsistence economy
___ is the organized movement of citizens and government agencies to improve the
rights and power of buyers in relation to sellers - ANSWER>>Consumerism
What is the most common example of qualitative forecasting? - ANSWER>>Sales force
composite
John works for a lawn mower manufacturer. In preparing a statistical forecast, John
applies a method that reveals him recurring seasonal patterns in demand for lawn
mowers. The method John is applying is an example of a ___? - ANSWER>>Time series
If you are a marketer, the customer is at the center of the universe. - ANSWER>>True
A pen that can cost five cents to make can cost a purchaser $2. Critics say this is a case
of ___ - ANSWER>>Excessive markup
UPDATED!!
Which of the following forecasting levels would you expect to be least accurate? -
ANSWER>>SKU forecast
Dr.Moon showed a video in class that described legal action taken against Pfizer for
marketing Extra off-label. This video was an example of which of the criticisms that is
often leveled at marketing practice? - ANSWER>>High pressure selling
Bradley Springs is a chain of superstores. This company promotes its business through
issuing printed materials, which show a list with description of several its products.
Promotion strategy here means ___ - ANSWER>>Catalog marketing
Eric Dylan is the director of marketing for a charity that raises money to provide
educational services to children and families in developing nations. Eric has targeted a
selective market. He will send letters to all those who donated recently to an
international charity. The letter contains an offer of the proposed planter charity and
instructions for those interested to participate. Eric, in this case, uses ___ -
ANSWER>>Direct-mail marketing
___ is a method of entering a foreign marketing by associating with foreign companies to
produce or market products or services. - ANSWER>>Joint Venturing
Kola, a major soft drink maker, has recently entered the Middle East markets. It
manufactures soft drinks with extra sugar to meet the local requirements since its
research shows that the consumers in the Middle East prefer sweeter drinks. Kola is
following the ___ strategy for its product marketing. - ANSWER>>Product adaptation
Which of the following is most likely to be true about email marketing? - ANSWER>>It is
used by marketers to send highly targeted messages
, A forecast is: - ANSWER>>A projection into the future of expected demand, given a set
of assumptions
A country in South America has a large reserves of copper and in. Mining forms the
pillar of its economy. A large part of its revenue is derived from exporting these
resources. In all other respects this country is a poor one. It is a good market for large
equipment, tools, supplies, and trucks. Because of the foreign residents in this country
and a wealthy upper class, it is also a market for luxury goods. This country most likely
has a ___ economy - ANSWER>>Raw material exporting
What customers would buy from us if they could? is Dr. Moons definition of: -
ANSWER>>Demand
Which of the following statements is true of industrial economies? - ANSWER>>They
export their goods to other types of economies for raw materials
Which type of economy consumes most of its output and barters the rest from simple
goods and services? - ANSWER>>Subsistence economy
___ is the organized movement of citizens and government agencies to improve the
rights and power of buyers in relation to sellers - ANSWER>>Consumerism
What is the most common example of qualitative forecasting? - ANSWER>>Sales force
composite
John works for a lawn mower manufacturer. In preparing a statistical forecast, John
applies a method that reveals him recurring seasonal patterns in demand for lawn
mowers. The method John is applying is an example of a ___? - ANSWER>>Time series
If you are a marketer, the customer is at the center of the universe. - ANSWER>>True
A pen that can cost five cents to make can cost a purchaser $2. Critics say this is a case
of ___ - ANSWER>>Excessive markup
