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,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
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hh Chapter 1 hh h h An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
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hh interests in music or clothing, how they spend their leisure time, and even their attitudes about
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hh social issues, to be able to categorize consumers according to their lifestyles. This sort of
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hh information is called: hh hh
A) core values. hh
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
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Type: MC hh Page Ref: 2 hh hh
Skill: Application
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Objective: L1-01 Consumer behaviour is a process. h h hh hh hh hh hh
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
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hh additional sales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
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B) a post purchase issue.
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C) merchandising complexity. hh
D) a loss leader.
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hh ANSWER: A h h
Type: MC hh Page Ref: 3 hh hh
Skill: Application
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Objective: L1-01 Consumer behaviour is a process. h h hh hh hh hh hh
3) John is the vice president of marketing for a local tour guide company. He is concerned that his
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customers are not recommending his company to their friends. For John, this problem is a:
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A) purchase issue. hh
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hh hh hh hh Want to earn $1.236hh hh hh
Distribution of this document is illegal hh hh hh hh hh extra per year?
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,B) demographic problem. hh
C) prepurchase issue. hh
D) post purchase issue.
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ANSWER: D
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Type: MC
hh Page Ref: 3hh hh
Skill: Application
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Objective: L1-01 Consumer behaviour is a process.
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hh hh hh hh Want to earn $1.236
hh hh hh
Distribution of this document is illegal
hh hh hh hh hh extra per year?
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, Downloaded by: tracychan823ca |
hh hh hh hh Want to earn $1.236
hh hh hh
Distribution of this document is illegal
hh hh hh hh hh extra per year?
hh hh
hh hh hh hh Want to earn $1.236
hh hh hh
Distribution of this document is illegal
hh hh hh hh hh extra per year?
hh hh
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
hh hh hh hh hh hh hh hh
hh Chapter 1 hh h h An Introduction to Consumer Behaviour
hh hh hh hh
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
hh hh hh hh hh hh hh hh hh hh hh hh hh hh hh
hh interests in music or clothing, how they spend their leisure time, and even their attitudes about
hh hh hh hh hh hh hh hh hh hh hh hh hh hh hh
hh social issues, to be able to categorize consumers according to their lifestyles. This sort of
hh hh hh hh hh hh hh hh hh hh hh hh hh hh
hh information is called: hh hh
A) core values. hh
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
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Type: MC hh Page Ref: 2 hh hh
Skill: Application
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Objective: L1-01 Consumer behaviour is a process. h h hh hh hh hh hh
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
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hh additional sales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
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B) a post purchase issue.
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C) merchandising complexity. hh
D) a loss leader.
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hh ANSWER: A h h
Type: MC hh Page Ref: 3 hh hh
Skill: Application
hh h h
Objective: L1-01 Consumer behaviour is a process. h h hh hh hh hh hh
3) John is the vice president of marketing for a local tour guide company. He is concerned that his
hh hh hh hh hh hh hh hh hh hh hh hh hh hh hh hh hh
customers are not recommending his company to their friends. For John, this problem is a:
hh hh hh hh hh hh hh hh hh hh hh hh hh hh hh
A) purchase issue. hh
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hh hh hh hh Want to earn $1.236hh hh hh
Distribution of this document is illegal hh hh hh hh hh extra per year?
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,B) demographic problem. hh
C) prepurchase issue. hh
D) post purchase issue.
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ANSWER: D
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Type: MC
hh Page Ref: 3hh hh
Skill: Application
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Objective: L1-01 Consumer behaviour is a process.
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Distribution of this document is illegal
hh hh hh hh hh extra per year?
hh hh
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hh hh hh hh Want to earn $1.236
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Distribution of this document is illegal
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