MIS 301 Burke Exam 2 questions with
complete solutions
big data - correct answer ✔✔The collections, storage, and analysis of extremely large, complex, and
often unstructured data sets that can be used by organizations to generate insights that would otherwise
be impossible to make.
decision-making is data-driven, fact-based and enabled by... - correct answer ✔✔standardized corporate
data and access to third party data sets through cheap, fast computing and easier-to-use software
business intelligence (BI) - correct answer ✔✔A term combining aspects of reporting, data exploration
and ad hoc queries, and sophisticated data modeling and analysis.
analytics - correct answer ✔✔A term describing the extensive use of data, statistical and quantitative
analysis, explanatory and predictive models, and fact-based management to drive decisions and actions.
machine learning - correct answer ✔✔A type of artificial intelligence that leverages massive amounts of
data so that computers can improve the accuracy of actions and predictions on their own without
additional programming.
data - correct answer ✔✔raw facts and figures
information - correct answer ✔✔Data presented in a context so that it can answer a question or support
decision making.
knowledge - correct answer ✔✔insight derived from experience and expertise
database - correct answer ✔✔A single table or a collection of related tables.
, Database Management System (DBMS) - correct answer ✔✔software for creating, maintaining, and
manipulating data
Structured Query Language (SQL) - correct answer ✔✔A language used to create and manipulate
databases.
Database Administrator (DBA) - correct answer ✔✔Job title focused on directing, performing, or
overseeing activities associated with a database or set of databases. These may include (but not
necessarily be limited to): database design, creation, implementation, maintenance, backup and
recovery, policy setting and enforcement, and security.
row or record - correct answer ✔✔A row in a database table. Records represent a single instance of
whatever the table keeps track of (e.g., student, faculty, course title).
column or field - correct answer ✔✔A column in a database table. Columns represent each category of
data contained in a record (e.g., first name, last name, ID number, date of birth).
table or file - correct answer ✔✔A list of data, arranged in columns (fields) and rows (records).
relational database - correct answer ✔✔The most common standard for expressing databases, whereby
tables (files) are related based on common keys.
transaction processing system - correct answer ✔✔systems that record a transaction or some form of
business-related exchange, such as a cash register sale, ATM withdrawal or product return
transaction - correct answer ✔✔any kind of business exchange
loyalty card - correct answer ✔✔Systems that provide rewards and usage incentives, typically in
exchange for a method that provides a more detailed tracking and recording of customer activity. In
addition to enhancing data collection, loyalty cards can represent a significant switching cost.
customer relationship systems (CRM) - correct answer ✔✔empower employees to track and record data
at nearly every point of customer contact
complete solutions
big data - correct answer ✔✔The collections, storage, and analysis of extremely large, complex, and
often unstructured data sets that can be used by organizations to generate insights that would otherwise
be impossible to make.
decision-making is data-driven, fact-based and enabled by... - correct answer ✔✔standardized corporate
data and access to third party data sets through cheap, fast computing and easier-to-use software
business intelligence (BI) - correct answer ✔✔A term combining aspects of reporting, data exploration
and ad hoc queries, and sophisticated data modeling and analysis.
analytics - correct answer ✔✔A term describing the extensive use of data, statistical and quantitative
analysis, explanatory and predictive models, and fact-based management to drive decisions and actions.
machine learning - correct answer ✔✔A type of artificial intelligence that leverages massive amounts of
data so that computers can improve the accuracy of actions and predictions on their own without
additional programming.
data - correct answer ✔✔raw facts and figures
information - correct answer ✔✔Data presented in a context so that it can answer a question or support
decision making.
knowledge - correct answer ✔✔insight derived from experience and expertise
database - correct answer ✔✔A single table or a collection of related tables.
, Database Management System (DBMS) - correct answer ✔✔software for creating, maintaining, and
manipulating data
Structured Query Language (SQL) - correct answer ✔✔A language used to create and manipulate
databases.
Database Administrator (DBA) - correct answer ✔✔Job title focused on directing, performing, or
overseeing activities associated with a database or set of databases. These may include (but not
necessarily be limited to): database design, creation, implementation, maintenance, backup and
recovery, policy setting and enforcement, and security.
row or record - correct answer ✔✔A row in a database table. Records represent a single instance of
whatever the table keeps track of (e.g., student, faculty, course title).
column or field - correct answer ✔✔A column in a database table. Columns represent each category of
data contained in a record (e.g., first name, last name, ID number, date of birth).
table or file - correct answer ✔✔A list of data, arranged in columns (fields) and rows (records).
relational database - correct answer ✔✔The most common standard for expressing databases, whereby
tables (files) are related based on common keys.
transaction processing system - correct answer ✔✔systems that record a transaction or some form of
business-related exchange, such as a cash register sale, ATM withdrawal or product return
transaction - correct answer ✔✔any kind of business exchange
loyalty card - correct answer ✔✔Systems that provide rewards and usage incentives, typically in
exchange for a method that provides a more detailed tracking and recording of customer activity. In
addition to enhancing data collection, loyalty cards can represent a significant switching cost.
customer relationship systems (CRM) - correct answer ✔✔empower employees to track and record data
at nearly every point of customer contact
