BUAD 301 Exam 3 questions well
answered to pass
Product - correct answer ✔✔change quality, design, sizes, warranties, return policy, packaging
Price - correct answer ✔✔change list price, discounts, repayment period, financing terms
Place - correct answer ✔✔change where we're available, number of intermediaries
Promotion - correct answer ✔✔change size of sales force, advertising campaign
Marketing Mix - correct answer ✔✔Product, Price, Place, Promotion
Packaging - correct answer ✔✔"Fifth P"
Must achieve: identify the brand, convey descriptive information, aid product consumption
Product Life Cycle (PLC) - correct answer ✔✔products have a limited life, product sales pass through
distinct stages, require different marketing strategies
search attributes - correct answer ✔✔can be evaluated prior to consumption
Experienced attributes - correct answer ✔✔can only be evaluated after consumption
credence attributes - correct answer ✔✔cannot be evaluated at all
branded ingredient - correct answer ✔✔can enhance the value of the product by putting brand name
with product name
, conspicuous consumption - correct answer ✔✔Buying and using products because of the "statement"
they make about social position
Dog whistle fashion - correct answer ✔✔a shift toward subtle signals of group membership
harbinger of failure - correct answer ✔✔subset of consumers who consistently buy products that fail to
resonate with the market
Go/Drop errors - correct answer ✔✔confirmation bias, sunk cost bias, bonuses for successful outcomes,
reluctance to admit failure
Creativity Templates (subtraction, multiplication, division, task, unification/replacement, attribute,
dependency change) - correct answer ✔✔systematic inventive thinking, essential elements of a product,
identifies components and attributes of products environment
recognition - correct answer ✔✔a measure of memory in which the person need only identify items
previously learned, as on a multiple-choice test
Recall - correct answer ✔✔A measure of memory in which the person must retrieve information learned
earlier, as on a fill-in-the-blank test.
sleeper effect - correct answer ✔✔
mere exposure effect - correct answer ✔✔the phenomenon that repeated exposure to novel stimuli
increases liking of them
native advertising - correct answer ✔✔Digital advertising that matches the appearance and purpose of
the content in which it is embedded
Conditioning - correct answer ✔✔associating two things that were not naturally connected
answered to pass
Product - correct answer ✔✔change quality, design, sizes, warranties, return policy, packaging
Price - correct answer ✔✔change list price, discounts, repayment period, financing terms
Place - correct answer ✔✔change where we're available, number of intermediaries
Promotion - correct answer ✔✔change size of sales force, advertising campaign
Marketing Mix - correct answer ✔✔Product, Price, Place, Promotion
Packaging - correct answer ✔✔"Fifth P"
Must achieve: identify the brand, convey descriptive information, aid product consumption
Product Life Cycle (PLC) - correct answer ✔✔products have a limited life, product sales pass through
distinct stages, require different marketing strategies
search attributes - correct answer ✔✔can be evaluated prior to consumption
Experienced attributes - correct answer ✔✔can only be evaluated after consumption
credence attributes - correct answer ✔✔cannot be evaluated at all
branded ingredient - correct answer ✔✔can enhance the value of the product by putting brand name
with product name
, conspicuous consumption - correct answer ✔✔Buying and using products because of the "statement"
they make about social position
Dog whistle fashion - correct answer ✔✔a shift toward subtle signals of group membership
harbinger of failure - correct answer ✔✔subset of consumers who consistently buy products that fail to
resonate with the market
Go/Drop errors - correct answer ✔✔confirmation bias, sunk cost bias, bonuses for successful outcomes,
reluctance to admit failure
Creativity Templates (subtraction, multiplication, division, task, unification/replacement, attribute,
dependency change) - correct answer ✔✔systematic inventive thinking, essential elements of a product,
identifies components and attributes of products environment
recognition - correct answer ✔✔a measure of memory in which the person need only identify items
previously learned, as on a multiple-choice test
Recall - correct answer ✔✔A measure of memory in which the person must retrieve information learned
earlier, as on a fill-in-the-blank test.
sleeper effect - correct answer ✔✔
mere exposure effect - correct answer ✔✔the phenomenon that repeated exposure to novel stimuli
increases liking of them
native advertising - correct answer ✔✔Digital advertising that matches the appearance and purpose of
the content in which it is embedded
Conditioning - correct answer ✔✔associating two things that were not naturally connected
