MGT 3180 Final ExaM 100% VEriFiEd raTEd a+
Why Business Analytics? ✔✔ The 4 V's of Big Data:
-Volume (scale of data)
-Variety (different forms of data)
-Velocity (analysis of streaming data)
-Veracity (uncertainty of data)
Sending an email to 1,000 Clemson students requesting a password and signing it "Clemson Computing
& Information Technology" is an example of what? ✔✔ Phishing
Software Development Activities: Maintenance ✔✔ -Deployment: training users on new software,
having a customer service base for any issues that arise
-Software training and support
Waterfall Model ✔✔ -they finish one stage and then move to the next and then to the next and so on
-finish in sequence
-build a product at once
-test whole software after they are done with everything
Disadvantages of waterfall model: ✔✔ -assumes that requirements can be frozen (after we finish each
stage, we cannot go back)
-very difficult to go back to any stage after a stage is finished (impossible to change anything once you
are done, so we assume the requirements can be frozen)
-little flexibility and adjusting scope is difficult and expensive (just like in PM, in this model it is very
expensive to go back if you have not planned for it)
Agile Development ✔✔ -work in 1-2 week springs
-clearly defined goal, small scope
-iterative process
,Why do IT projects fail? ✔✔ -Communications Gap
-lack of planning or inappropriate planning
Mobile Technology ✔✔ -smartphones
-wearable technology
-implants
How is mobile technology different? ✔✔ -Omnipresence
-Persistent Connection
-Geolocation
Omnipresence ✔✔ people carry mobile devices on them at nearly all times, compared to portable
technologies or other IT
Persistent Connection ✔✔ use of mobile networks allow for near-instantaneous access to the internet
Geoloaction ✔✔ a byproduct of omnipresence and persistent connection
Smartphones enriching consumer experience before shopping: ✔✔ -finding coupons
-mobile targeting using iBeacons
Smartphones enriching consumer experiencing during shopping: ✔✔ -pathing shoppers through the
store
-guiding decisions at the shelf
Smartphones enriching consumer experiencing after shopping: ✔✔ -targeting offers and reinforcing
brand connection
What kind of data is collected from mobile devices? ✔✔ -granular user-level data
, -second to second user interaction with mobile devices
-from location to location to location
-person to person interaction
Wearable technology ✔✔ -smartwatches
-activity tracker
-google glass
Implantable technology ✔✔ cardiac monitor implanted
Echo Chamber Effect ✔✔ -the ease of communication and search on the internet allows for people to
"sort" themselves in a relatively easy manner
Internet Relay Chat ✔✔ mainly designed for group communication in discussion forums, called channels,
but also allows one-on-one communication via private messages as well as chat and data transfer
-extremists were among the earliest to adopt
Online Newsgroups ✔✔ -discussion groups
-each newsgroup focuses on a specific topic
-categorized into large subsections called hierarchies
Listservs ✔✔ -method of communicating with a group of people via email
Cyberbully ✔✔ use of IT to bully people (often anonymously)
Revenge Porn ✔✔ -must actually be because you are trying to get back at someone
-most of the time it is with breakups
Data Collection ✔✔ -don;y ask for ore data than subjects believe is really needed
Why Business Analytics? ✔✔ The 4 V's of Big Data:
-Volume (scale of data)
-Variety (different forms of data)
-Velocity (analysis of streaming data)
-Veracity (uncertainty of data)
Sending an email to 1,000 Clemson students requesting a password and signing it "Clemson Computing
& Information Technology" is an example of what? ✔✔ Phishing
Software Development Activities: Maintenance ✔✔ -Deployment: training users on new software,
having a customer service base for any issues that arise
-Software training and support
Waterfall Model ✔✔ -they finish one stage and then move to the next and then to the next and so on
-finish in sequence
-build a product at once
-test whole software after they are done with everything
Disadvantages of waterfall model: ✔✔ -assumes that requirements can be frozen (after we finish each
stage, we cannot go back)
-very difficult to go back to any stage after a stage is finished (impossible to change anything once you
are done, so we assume the requirements can be frozen)
-little flexibility and adjusting scope is difficult and expensive (just like in PM, in this model it is very
expensive to go back if you have not planned for it)
Agile Development ✔✔ -work in 1-2 week springs
-clearly defined goal, small scope
-iterative process
,Why do IT projects fail? ✔✔ -Communications Gap
-lack of planning or inappropriate planning
Mobile Technology ✔✔ -smartphones
-wearable technology
-implants
How is mobile technology different? ✔✔ -Omnipresence
-Persistent Connection
-Geolocation
Omnipresence ✔✔ people carry mobile devices on them at nearly all times, compared to portable
technologies or other IT
Persistent Connection ✔✔ use of mobile networks allow for near-instantaneous access to the internet
Geoloaction ✔✔ a byproduct of omnipresence and persistent connection
Smartphones enriching consumer experience before shopping: ✔✔ -finding coupons
-mobile targeting using iBeacons
Smartphones enriching consumer experiencing during shopping: ✔✔ -pathing shoppers through the
store
-guiding decisions at the shelf
Smartphones enriching consumer experiencing after shopping: ✔✔ -targeting offers and reinforcing
brand connection
What kind of data is collected from mobile devices? ✔✔ -granular user-level data
, -second to second user interaction with mobile devices
-from location to location to location
-person to person interaction
Wearable technology ✔✔ -smartwatches
-activity tracker
-google glass
Implantable technology ✔✔ cardiac monitor implanted
Echo Chamber Effect ✔✔ -the ease of communication and search on the internet allows for people to
"sort" themselves in a relatively easy manner
Internet Relay Chat ✔✔ mainly designed for group communication in discussion forums, called channels,
but also allows one-on-one communication via private messages as well as chat and data transfer
-extremists were among the earliest to adopt
Online Newsgroups ✔✔ -discussion groups
-each newsgroup focuses on a specific topic
-categorized into large subsections called hierarchies
Listservs ✔✔ -method of communicating with a group of people via email
Cyberbully ✔✔ use of IT to bully people (often anonymously)
Revenge Porn ✔✔ -must actually be because you are trying to get back at someone
-most of the time it is with breakups
Data Collection ✔✔ -don;y ask for ore data than subjects believe is really needed
