COMM 301 Exam #1 questions with
verified solutions
According to the textbook, the mass media have passed through which five historical stages? - correct
answer ✔✔Oral, written, print, electronic, digital
Which of the following is the best way to characterize the transitions between the print,
electronic, and digital eras? - correct answer ✔✔In practice, the eras overlapped as newer technologies
disrupted and modified older
technologies.
The linear communication model can be criticized on the grounds that - correct answer ✔✔it suggests
an active sender and a passive receiver
Critics who view culture as a map - correct answer ✔✔acknowledge that the familiar and unknown often
coexist in the same song, movie, or
other cultural artifact
In the interpretation stage of the critical process, an answer must be found to which of the
following questions - correct answer ✔✔So what?
Which of the following best describes an oligopolistic market structure? - correct answer ✔✔A market in
which a few firms dominate an industry
Economies of scale - correct answer ✔✔provide incentives for producers to operate at high volumes to
reduce the cost of a
product
The billion-dollar mergers and takeovers that swept the mass media in the 1990s were
, possible because of - correct answer ✔✔deregulation
The acceptance of the dominant values in a culture by those who are subordinate to those who
hold economic power describes - correct answer ✔✔hegemony
Which of the following is true about the globalization of media? - correct answer ✔✔Globalization
allows companies to recoup losses in the United States with sales
overseas.
The public became increasingly cynical about advertising in the late 1890s and early 1900s
because - correct answer ✔✔patent medicines made outrageous claims about what they could cure
Psychographics involves the study of - correct answer ✔✔attitudes, beliefs, interests, and motivations
In an advertising agency, ______ coordinate the views and needs of clients, the creative team, and the
consumers. - correct answer ✔✔account planners
In advertising, association (or the association principle) is - correct answer ✔✔a method of persuasion
that links the product with a setting, a person, a cultural concept, or a positive feeling
Which of the following could be considered a deceptive advertising claim by the Federal Trade
Communication (FTC)? - correct answer ✔✔Try this new weight loss pill... it's guaranteed to work for
you!
Ivy Ledbetter Lee believed that facts - correct answer ✔✔were elusive and malleable, begging to be
forged and shaped
Video news releases are - correct answer ✔✔produced by PR agencies and companies for use in TV
newscasts
A pseudo-event is - correct answer ✔✔any activity held for the sole purpose of getting media coverage
verified solutions
According to the textbook, the mass media have passed through which five historical stages? - correct
answer ✔✔Oral, written, print, electronic, digital
Which of the following is the best way to characterize the transitions between the print,
electronic, and digital eras? - correct answer ✔✔In practice, the eras overlapped as newer technologies
disrupted and modified older
technologies.
The linear communication model can be criticized on the grounds that - correct answer ✔✔it suggests
an active sender and a passive receiver
Critics who view culture as a map - correct answer ✔✔acknowledge that the familiar and unknown often
coexist in the same song, movie, or
other cultural artifact
In the interpretation stage of the critical process, an answer must be found to which of the
following questions - correct answer ✔✔So what?
Which of the following best describes an oligopolistic market structure? - correct answer ✔✔A market in
which a few firms dominate an industry
Economies of scale - correct answer ✔✔provide incentives for producers to operate at high volumes to
reduce the cost of a
product
The billion-dollar mergers and takeovers that swept the mass media in the 1990s were
, possible because of - correct answer ✔✔deregulation
The acceptance of the dominant values in a culture by those who are subordinate to those who
hold economic power describes - correct answer ✔✔hegemony
Which of the following is true about the globalization of media? - correct answer ✔✔Globalization
allows companies to recoup losses in the United States with sales
overseas.
The public became increasingly cynical about advertising in the late 1890s and early 1900s
because - correct answer ✔✔patent medicines made outrageous claims about what they could cure
Psychographics involves the study of - correct answer ✔✔attitudes, beliefs, interests, and motivations
In an advertising agency, ______ coordinate the views and needs of clients, the creative team, and the
consumers. - correct answer ✔✔account planners
In advertising, association (or the association principle) is - correct answer ✔✔a method of persuasion
that links the product with a setting, a person, a cultural concept, or a positive feeling
Which of the following could be considered a deceptive advertising claim by the Federal Trade
Communication (FTC)? - correct answer ✔✔Try this new weight loss pill... it's guaranteed to work for
you!
Ivy Ledbetter Lee believed that facts - correct answer ✔✔were elusive and malleable, begging to be
forged and shaped
Video news releases are - correct answer ✔✔produced by PR agencies and companies for use in TV
newscasts
A pseudo-event is - correct answer ✔✔any activity held for the sole purpose of getting media coverage
