SMPS STUDY GROUP – DOMAIN 1 TEST SMPS
OK 2025
Information obtained from project debriefings:
a. assists in retaining clients
b. is utilized for strategic planning
c. is a type of market research
d. should be maintained in a project database - ANSWER c. is a type of market
research
Source: The Marketing Coordinator, SMPS Core Series, Rebecca M. Renfro,
SMPS, 1991, p. 14.
Domain 1
Market research should be:
a. conducted constantly
b. conducted on an as needed basis
c. conducted by an impartial third-party consultant
d. a central role of the database marketing - ANSWER a. conducted on a
continuous basis
Source: The Marketing Coordinator, SMPS Core Series, Rebecca M. Renfro,
SMPS, 1991, p. 14.
, Domain 1
A good network can save significant amounts of time by:
a. developing a firm's marketing plan
b. verifying data on clients and projects
c. filling in when a firm is short-staffed
d. supplying fee data - ANS b. verifying data on clients & projects
Marketing Handbook for the Design & Construction Professional, 2nd Edition,
Lauren McCracken, SMPS, 2000, p. 129.
Domain 1
Focus groups are best use to gather which of the following type of data?
a. Research verified
b. Qualitative
c. Quantitative
d. Historical - ANS b. Qualitative
Source: How to Build a Corporation's Identity and Project Its Image, Thomas F.
Garbett, Lexington Books, 1988, p. 81.
Domain 1
To develop an effective lead-sharing network, marketing professionals have to
share and exchange information with:
OK 2025
Information obtained from project debriefings:
a. assists in retaining clients
b. is utilized for strategic planning
c. is a type of market research
d. should be maintained in a project database - ANSWER c. is a type of market
research
Source: The Marketing Coordinator, SMPS Core Series, Rebecca M. Renfro,
SMPS, 1991, p. 14.
Domain 1
Market research should be:
a. conducted constantly
b. conducted on an as needed basis
c. conducted by an impartial third-party consultant
d. a central role of the database marketing - ANSWER a. conducted on a
continuous basis
Source: The Marketing Coordinator, SMPS Core Series, Rebecca M. Renfro,
SMPS, 1991, p. 14.
, Domain 1
A good network can save significant amounts of time by:
a. developing a firm's marketing plan
b. verifying data on clients and projects
c. filling in when a firm is short-staffed
d. supplying fee data - ANS b. verifying data on clients & projects
Marketing Handbook for the Design & Construction Professional, 2nd Edition,
Lauren McCracken, SMPS, 2000, p. 129.
Domain 1
Focus groups are best use to gather which of the following type of data?
a. Research verified
b. Qualitative
c. Quantitative
d. Historical - ANS b. Qualitative
Source: How to Build a Corporation's Identity and Project Its Image, Thomas F.
Garbett, Lexington Books, 1988, p. 81.
Domain 1
To develop an effective lead-sharing network, marketing professionals have to
share and exchange information with:
