10.2 - Welcome
to the 60s
,Culture of the
1960s
,Culture of the 1960s
● ‘60s brought huge cultural shift:
rebellion > conservatism of the ‘50s
○ Youth counterculture became
mainstream
● Counterculture filtered through pop
culture & consumption
3
, Culture of the 1960s
● Consumer culture of the ‘50s still
flooded the country
○ Advertisers appealed to
teenagers, expanded the youth
market
■ Used counterculture to sell
products: ‘50s advertised
products to fit in & conform
vs. ‘60s emphasized
individuality, rebellion
4
to the 60s
,Culture of the
1960s
,Culture of the 1960s
● ‘60s brought huge cultural shift:
rebellion > conservatism of the ‘50s
○ Youth counterculture became
mainstream
● Counterculture filtered through pop
culture & consumption
3
, Culture of the 1960s
● Consumer culture of the ‘50s still
flooded the country
○ Advertisers appealed to
teenagers, expanded the youth
market
■ Used counterculture to sell
products: ‘50s advertised
products to fit in & conform
vs. ‘60s emphasized
individuality, rebellion
4
