Instructor’s Manual
pp
, Research Methods for pp pp
Business Students
pp pp
Eighth edition pp
Mark NK Saunders pp pp
Philip Lewis pp pp
Adrian Thornhill
pp pp
For further instructor material
pp pp pp
please visit: pp pp
www.pearsoned.co.uk/saunders
ISBN: p p 978-1-292-20882-4
Pearson Education Limited 2019
pp pp pp pp
Lecturers adopting the main text are permitted to download and photocopy the manual as required.
pp pp pp pp pp pp pp pp pp pp pp pp pp pp
,PEARSON EDUCATION LIMITED p p p p
KAO Two pp
KAO
pp
Park
pp
Harlow CM17 9SR pp pp
United Kingdom
pp pp
Tel: +44 (0)1279 623623
pp pp pp
Web: www.pearson.com/uk pp
Seventh edition published 2016 pp pp pp
This edition published 2019
pp pp pp
© Pearson Education Limited 2019
pp pp pp pp
The rights of Mark NK Saunders, Philip Lewis and Adrian Thornhill to be identified as
pp pp pp pp pp pp pp pp pp pp pp pp pp pp
authors of this work have been asserted by them in accordance with the Copyright, Designs
pp pp pp pp pp pp pp pp pp pp pp pp pp pp pp
and Patents Act 1988.
pp pp pp pp
Pearson Education is not responsible for the content of third-party internet sites.
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pp ISBN p p 978-1-292-20882-4
All rights reserved. Permission is hereby given for the material in this publication to be
pp pp pp pp pp pp pp pp pp pp pp pp pp pp
reproduced for student handouts, without express permission of the Publishers, for educational
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purposes only. In all other cases, no part of this publication may be reproduced, stored in
pp pp pp pp pp pp pp pp pp pp pp pp pp pp pp pp
a retrieval system, or transmitted in any form or by any means, electronic, mechanical,
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photocopying, recording, or otherwise without either the prior written permission of the
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Publishers or a licence permitting restricted copying in the United Kingdom issued by the
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Copyright Licensing Agency Ltd., Barnard‟s Inn, 86 Fetter Lane, London EC4A 1EN.
pp pp pp pp p p pp pp pp pp pp pp pp
This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any
pp pp pp pp pp pp pp pp pp pp pp pp pp pp pp pp pp pp pp
form of binding or cover other than that in which it is published, without the prior consent
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of the Publishers.
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All trademarks used herein are the property of their respective owners. The use of any
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in such trademarks, nor does the use of such trademarks imply any affiliation with or
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endorsement of this text by such owners.
pp pp pp pp pp pp pp
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
pp pp pp pp pp pp pp pp
of this book
pp pp 15
2 Choosing a research topic and developing your research proposal
pp pp pp pp pp pp pp pp 19
3 Critically reviewing the literature
pp pp pp 23
4 Understanding research philosophy and approaches to theory development 27
pp pp pp pp pp pp pp
5 Formulating the research design pp pp pp 32
6 Negotiating access and research ethics
pp pp pp pp 36
7 Selecting samples pp 40
8 Utilising secondary data
pp pp 44
9 Collecting data through observation
pp pp pp 48
10 Collecting primary data using research interviews and research diaries
pp pp pp pp pp pp pp pp 54
11 Collecting primary data using questionnaires
pp pp pp pp 59
12 Analysing data quantitatively
pp pp 63
13 Analysing data qualitatively
pp pp 68
14 Writing and presenting your project report
pp pp pp pp pp 72
Appendix 75
1 Research project assignment
pp pp 75
2 Group poster research project assignment
pp pp pp pp 80
3 Research proposal assignment
pp pp 84
4 Additional cases on the companion website
pp pp pp pp pp 89
3
© Pearson Education Limited
pp pp pp
2019
pp
, Research Methods for pp pp
Business Students
pp pp
Eighth edition pp
Mark NK Saunders pp pp
Philip Lewis pp pp
Adrian Thornhill
pp pp
For further instructor material
pp pp pp
please visit: pp pp
www.pearsoned.co.uk/saunders
ISBN: p p 978-1-292-20882-4
Pearson Education Limited 2019
pp pp pp pp
Lecturers adopting the main text are permitted to download and photocopy the manual as required.
pp pp pp pp pp pp pp pp pp pp pp pp pp pp
,PEARSON EDUCATION LIMITED p p p p
KAO Two pp
KAO
pp
Park
pp
Harlow CM17 9SR pp pp
United Kingdom
pp pp
Tel: +44 (0)1279 623623
pp pp pp
Web: www.pearson.com/uk pp
Seventh edition published 2016 pp pp pp
This edition published 2019
pp pp pp
© Pearson Education Limited 2019
pp pp pp pp
The rights of Mark NK Saunders, Philip Lewis and Adrian Thornhill to be identified as
pp pp pp pp pp pp pp pp pp pp pp pp pp pp
authors of this work have been asserted by them in accordance with the Copyright, Designs
pp pp pp pp pp pp pp pp pp pp pp pp pp pp pp
and Patents Act 1988.
pp pp pp pp
Pearson Education is not responsible for the content of third-party internet sites.
pp pp pp pp pp pp pp pp pp pp pp
pp ISBN p p 978-1-292-20882-4
All rights reserved. Permission is hereby given for the material in this publication to be
pp pp pp pp pp pp pp pp pp pp pp pp pp pp
reproduced for student handouts, without express permission of the Publishers, for educational
pp pp pp pp pp pp pp pp pp pp pp pp
purposes only. In all other cases, no part of this publication may be reproduced, stored in
pp pp pp pp pp pp pp pp pp pp pp pp pp pp pp pp
a retrieval system, or transmitted in any form or by any means, electronic, mechanical,
pp pp pp pp pp pp pp pp pp pp pp pp pp pp
photocopying, recording, or otherwise without either the prior written permission of the
pp pp pp pp pp pp pp pp pp pp pp pp
Publishers or a licence permitting restricted copying in the United Kingdom issued by the
pp pp pp pp pp pp pp pp pp pp pp pp pp pp
Copyright Licensing Agency Ltd., Barnard‟s Inn, 86 Fetter Lane, London EC4A 1EN.
pp pp pp pp p p pp pp pp pp pp pp pp
This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any
pp pp pp pp pp pp pp pp pp pp pp pp pp pp pp pp pp pp pp
form of binding or cover other than that in which it is published, without the prior consent
pp pp pp pp pp pp pp pp pp pp pp pp pp pp pp pp pp
of the Publishers.
pp pp pp
All trademarks used herein are the property of their respective owners. The use of any
pp pp pp pp pp pp pp pp pp pp pp pp pp pp
trademark in this text does not vest in the author or publisher any trademark ownership rights
pp pp pp pp pp pp pp pp pp pp pp pp pp pp pp pp
in such trademarks, nor does the use of such trademarks imply any affiliation with or
pp pp pp pp pp pp pp pp pp pp pp pp pp pp pp
endorsement of this text by such owners.
pp pp pp pp pp pp pp
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
pp pp pp pp pp pp pp pp
of this book
pp pp 15
2 Choosing a research topic and developing your research proposal
pp pp pp pp pp pp pp pp 19
3 Critically reviewing the literature
pp pp pp 23
4 Understanding research philosophy and approaches to theory development 27
pp pp pp pp pp pp pp
5 Formulating the research design pp pp pp 32
6 Negotiating access and research ethics
pp pp pp pp 36
7 Selecting samples pp 40
8 Utilising secondary data
pp pp 44
9 Collecting data through observation
pp pp pp 48
10 Collecting primary data using research interviews and research diaries
pp pp pp pp pp pp pp pp 54
11 Collecting primary data using questionnaires
pp pp pp pp 59
12 Analysing data quantitatively
pp pp 63
13 Analysing data qualitatively
pp pp 68
14 Writing and presenting your project report
pp pp pp pp pp 72
Appendix 75
1 Research project assignment
pp pp 75
2 Group poster research project assignment
pp pp pp pp 80
3 Research proposal assignment
pp pp 84
4 Additional cases on the companion website
pp pp pp pp pp 89
3
© Pearson Education Limited
pp pp pp
2019
