MASC final exam Questions And Answers
Communication scholar John McManus has developed a SMELL test for
evaluating the truthfulness of media messages. In that acronym, the "E" stands
for __________. - ANSWER>>evidence
How is social media different from "old" media? Check all that apply. -
ANSWER>>It's harder for the government to control social media than to
control "old" media.
Social media can be many-to-many communication as well as one-to-many
communication.
Social media has more feedback and interaction than "old" media.
It's more expensive to start a social media product than it is to start an "old-
media" product.
The invention of the printing press and the mass production of books led to
__________. [Check all that apply.] - ANSWER>>the creation of copyright laws,
so people could protect their ideas
a decline in the power of the church
the rise of national identities
The word "media" is Latin for communication. - ANSWER>>false
The SMCR model is also known as the transmission model. - ANSWER>>true
In what order were these mass media platforms invented? - ANSWER>>the
gramophone
,radio
movies
television
What does the M stand for in the SMCR model? - ANSWER>>message
One problem with studying the mass media is that all-new problems pop up
every time a new medium comes along; it's useless to look to the past for
explanations. - ANSWER>>false
Suppose you're watching an episode of the animated series Family Guy
streaming on the Internet. What kind of communication is that? -
ANSWER>>mass communication
Apply the SMCR model to Sunday night's broadcast of the Video Music Awards.
What would be the "R"? - ANSWER>>the audience watching the broadcast on
TV
The SMCR model is an apt description for how social media platforms operate. -
ANSWER>>false
Mass comm is possible only with technology. - ANSWER>>true
According to our textbook and the video talk-through, how many views has
Felix Kjellberg, aka PewDiePie, received on YouTube? - ANSWER>>more than 10
billion
What was the first medium to allow ideas to easily move beyond the place
where they were initially created? - ANSWER>>books
If you send your mother an e-mail saying you could really use some homemade
cookies, that would be an example of intrapersonal communication. -
ANSWER>>false
,Some experts believe the media messages -- like Nazi propaganda during World
War II -- have a consistent and predictable effect on people's attitudes and
behavior. This is called the __________. - ANSWER>>all of the choices
(bullet theory, direct effects model, hypodermic needle theory)
According to functional analysis, people use the media to transmit culture and
values from one generation to the next. This is called _______________. -
ANSWER>>socialization
What is the biggest media company? - ANSWER>>comcast
According to an article in Atlantic magazine, heavy use of the Internet can hurt
your _______________. - ANSWER>>ability to concentrate
According to a study cited in an NPR story, shows like "Jersey Shore" have little
effect on the behavior of their fans. - ANSWER>>false
When Amazon decided not to sell a particular publisher's books, that was an
example of _______________. - ANSWER>>ownership effects
The saying "The medium is the message" was coined by a media theorist named
Marshall __________. - ANSWER>>mcLuhan
Which media effects model focuses on how media bias can shape stereotypes
and prejudices? - ANSWER>>critical cultural model
Research shows that a news story about a suicide can result in copycat suicides.
- ANSWER>>true
Advertisers divide the audience on the basis of _______________. -
ANSWER>>all of the choices (geographic, demographics, psychodemographics)
, Media scholar Elizabeth Noelle-Neuman found that people are afraid to speak
up if they think most people disagree with their views. - ANSWER>>true
The 1938 radio drama "War of the Worlds" showed that not everyone responds
the same way to a media message. - ANSWER>>true
How did Albert Bandura come up with his ideas on social learning theory? -
ANSWER>>he conducted experiments on children interacting with a doll
Edward Snowden, who has been charged with theft by the U.S. government for
leaking millions of National Security Agency documents, has been granted
temporary asylum in the country of __________. (In other words, which country
is Snowden living in now?) - ANSWER>>Russia
Agenda setting theory holds that the media have a responsibility to tell people
what to think. - ANSWER>>false
According to sociologist Paul Lazarsfeld, voters are most influenced by
_______________. - ANSWER>>opinion leaders
What can you say about the relationship between Viacom and CBS? -
ANSWER>>all of the choices (at one point viacom owned cos, at one point cbs
owned viacom, they have same management)
Several big media conglomerates -- such as Time Warner, Gannett and News
Corp. -- are integrating their print publications more tightly with their broadcast
and digital properties, so that they're all part of the same corporate structure. -
ANSWER>>false
News Corp. is controlled by Rupert __________. [Type his last name only; spell it
correctly.] - ANSWER>>murdoch
What company owns Pixar? - ANSWER>>disney
Communication scholar John McManus has developed a SMELL test for
evaluating the truthfulness of media messages. In that acronym, the "E" stands
for __________. - ANSWER>>evidence
How is social media different from "old" media? Check all that apply. -
ANSWER>>It's harder for the government to control social media than to
control "old" media.
Social media can be many-to-many communication as well as one-to-many
communication.
Social media has more feedback and interaction than "old" media.
It's more expensive to start a social media product than it is to start an "old-
media" product.
The invention of the printing press and the mass production of books led to
__________. [Check all that apply.] - ANSWER>>the creation of copyright laws,
so people could protect their ideas
a decline in the power of the church
the rise of national identities
The word "media" is Latin for communication. - ANSWER>>false
The SMCR model is also known as the transmission model. - ANSWER>>true
In what order were these mass media platforms invented? - ANSWER>>the
gramophone
,radio
movies
television
What does the M stand for in the SMCR model? - ANSWER>>message
One problem with studying the mass media is that all-new problems pop up
every time a new medium comes along; it's useless to look to the past for
explanations. - ANSWER>>false
Suppose you're watching an episode of the animated series Family Guy
streaming on the Internet. What kind of communication is that? -
ANSWER>>mass communication
Apply the SMCR model to Sunday night's broadcast of the Video Music Awards.
What would be the "R"? - ANSWER>>the audience watching the broadcast on
TV
The SMCR model is an apt description for how social media platforms operate. -
ANSWER>>false
Mass comm is possible only with technology. - ANSWER>>true
According to our textbook and the video talk-through, how many views has
Felix Kjellberg, aka PewDiePie, received on YouTube? - ANSWER>>more than 10
billion
What was the first medium to allow ideas to easily move beyond the place
where they were initially created? - ANSWER>>books
If you send your mother an e-mail saying you could really use some homemade
cookies, that would be an example of intrapersonal communication. -
ANSWER>>false
,Some experts believe the media messages -- like Nazi propaganda during World
War II -- have a consistent and predictable effect on people's attitudes and
behavior. This is called the __________. - ANSWER>>all of the choices
(bullet theory, direct effects model, hypodermic needle theory)
According to functional analysis, people use the media to transmit culture and
values from one generation to the next. This is called _______________. -
ANSWER>>socialization
What is the biggest media company? - ANSWER>>comcast
According to an article in Atlantic magazine, heavy use of the Internet can hurt
your _______________. - ANSWER>>ability to concentrate
According to a study cited in an NPR story, shows like "Jersey Shore" have little
effect on the behavior of their fans. - ANSWER>>false
When Amazon decided not to sell a particular publisher's books, that was an
example of _______________. - ANSWER>>ownership effects
The saying "The medium is the message" was coined by a media theorist named
Marshall __________. - ANSWER>>mcLuhan
Which media effects model focuses on how media bias can shape stereotypes
and prejudices? - ANSWER>>critical cultural model
Research shows that a news story about a suicide can result in copycat suicides.
- ANSWER>>true
Advertisers divide the audience on the basis of _______________. -
ANSWER>>all of the choices (geographic, demographics, psychodemographics)
, Media scholar Elizabeth Noelle-Neuman found that people are afraid to speak
up if they think most people disagree with their views. - ANSWER>>true
The 1938 radio drama "War of the Worlds" showed that not everyone responds
the same way to a media message. - ANSWER>>true
How did Albert Bandura come up with his ideas on social learning theory? -
ANSWER>>he conducted experiments on children interacting with a doll
Edward Snowden, who has been charged with theft by the U.S. government for
leaking millions of National Security Agency documents, has been granted
temporary asylum in the country of __________. (In other words, which country
is Snowden living in now?) - ANSWER>>Russia
Agenda setting theory holds that the media have a responsibility to tell people
what to think. - ANSWER>>false
According to sociologist Paul Lazarsfeld, voters are most influenced by
_______________. - ANSWER>>opinion leaders
What can you say about the relationship between Viacom and CBS? -
ANSWER>>all of the choices (at one point viacom owned cos, at one point cbs
owned viacom, they have same management)
Several big media conglomerates -- such as Time Warner, Gannett and News
Corp. -- are integrating their print publications more tightly with their broadcast
and digital properties, so that they're all part of the same corporate structure. -
ANSWER>>false
News Corp. is controlled by Rupert __________. [Type his last name only; spell it
correctly.] - ANSWER>>murdoch
What company owns Pixar? - ANSWER>>disney
