Digital marketing stukent UPDATED Exam
Questions and CORRECT Answers
Advertising - CORRECT ANSWER - process of communicating with potential customers
to promote a product or service
awareness - CORRECT ANSWER - the consumer's ability to recognize and remember the
product or brand name
brand - CORRECT ANSWER - distinctive name, words, design, logo, mark, or a
combination of these elements that create company or product identity and that separate the
company or product from competitors
brand management - CORRECT ANSWER - process of creating and maintaining the
identity of a brand
Call to Action (CTA) - CORRECT ANSWER - statement or phrase that encourages
audience response
customer advocacy - CORRECT ANSWER - marketing strategy focused on getting
customers to support your product or brand
customer support - CORRECT ANSWER - range of activities to assist customers in
resolving issues; involves the goal of promoting customer satisfaction
Distrobution - CORRECT ANSWER - path the product or service purchased travels from
the company to the consumer
Event Planning - CORRECT ANSWER - process of arranging trade shows, conventions,
meetings, etc. that meet determined goals, messages, or purposes
, focus groups - CORRECT ANSWER - diverse groups of consumers participating in
guided discussions conducted to better understand customer perception of a particular product or
service
margin - CORRECT ANSWER - the difference between the value that an activity
generates and the cost of the activity
Marketing - CORRECT ANSWER - process of communicating a company's revenue
cost=Margin
Marketing Reasearch - CORRECT ANSWER - process of gathering and analyzing
information about customers' needs and preferences
media planning - CORRECT ANSWER - process of determining the most effective
approach to advertise a product or service
Merchandising - CORRECT ANSWER - process of promoting a product in a retail
environment, including the visual display in retail stores
message - CORRECT ANSWER - how businesses communicate with audience
place - CORRECT ANSWER - one of the four P's of marketing; refers to where the
product is sold and delivered to customers
price - CORRECT ANSWER - one of the four P's of marketing; the cost of a product or
service a company offers
product - CORRECT ANSWER - one of the four P's of marketing; refers to the actual
product or service a company offers
Questions and CORRECT Answers
Advertising - CORRECT ANSWER - process of communicating with potential customers
to promote a product or service
awareness - CORRECT ANSWER - the consumer's ability to recognize and remember the
product or brand name
brand - CORRECT ANSWER - distinctive name, words, design, logo, mark, or a
combination of these elements that create company or product identity and that separate the
company or product from competitors
brand management - CORRECT ANSWER - process of creating and maintaining the
identity of a brand
Call to Action (CTA) - CORRECT ANSWER - statement or phrase that encourages
audience response
customer advocacy - CORRECT ANSWER - marketing strategy focused on getting
customers to support your product or brand
customer support - CORRECT ANSWER - range of activities to assist customers in
resolving issues; involves the goal of promoting customer satisfaction
Distrobution - CORRECT ANSWER - path the product or service purchased travels from
the company to the consumer
Event Planning - CORRECT ANSWER - process of arranging trade shows, conventions,
meetings, etc. that meet determined goals, messages, or purposes
, focus groups - CORRECT ANSWER - diverse groups of consumers participating in
guided discussions conducted to better understand customer perception of a particular product or
service
margin - CORRECT ANSWER - the difference between the value that an activity
generates and the cost of the activity
Marketing - CORRECT ANSWER - process of communicating a company's revenue
cost=Margin
Marketing Reasearch - CORRECT ANSWER - process of gathering and analyzing
information about customers' needs and preferences
media planning - CORRECT ANSWER - process of determining the most effective
approach to advertise a product or service
Merchandising - CORRECT ANSWER - process of promoting a product in a retail
environment, including the visual display in retail stores
message - CORRECT ANSWER - how businesses communicate with audience
place - CORRECT ANSWER - one of the four P's of marketing; refers to where the
product is sold and delivered to customers
price - CORRECT ANSWER - one of the four P's of marketing; the cost of a product or
service a company offers
product - CORRECT ANSWER - one of the four P's of marketing; refers to the actual
product or service a company offers
