Digital Marketing - Stukent Certification
Exam UPDATED Exam Questions and
CORRECT Answers
Measuring the average sentiment expressed about a company on social media platforms may not
be a good reflection of the company's performance because:
O Some industries generate a generally high level of negative posting, regardless of their
performance
© Sentiment coding on social platforms is sometimes inaccurate
Both some industries generate a generally high level of negative posting
© regardless of their performance AND sentiment coding on social platforms is sometimes
inaccurate
©) None of these are correct - CORRECT ANSWER -
During a one-week period, a website had 3,000 total pageviews from 500 sessions. What is the
site's average page depth?
O (3,000 + 500)/3000 = 1.17
O (3,000 + 500)/500 = 7
© 3,000/500 = 6
© 500/3,000 = .17 - CORRECT ANSWER - 3,000/500 = 6
URL is an acronym for:
© Uniform Resource Locator
© Unattached Requisition License
© Unified Research Link
© Utility Return Limit - CORRECT ANSWER - Uniform Resource Locator
,What enables a website to recognize a computer as a return visitor (as opposed to a first-time
visitor)?
© The IP address
© The computer configuration
© A cookie
© The computer's physical location - CORRECT ANSWER - A cookie
Which of the following is NOT a dynamic language?
© Java
© Perl
O PHP
© HTML - CORRECT ANSWER -
How can credit card numbers and other sensitive information be transferred across the internet
without third parties seeing it (and stealing it)?
© The internet is hack-proof
© Transport layer security encrypts sensitive information
© The internet has developed an ethos of honesty and integrity
O Only computers with the correct IP address can receive information packets sent across the
internet - CORRECT ANSWER - Transport layer security encrypts sensitive information
The AIDA model states that the process of creating a customer follows these four steps:
©) Awareness — Interest > Desire > Action
© Awareness - Intensity ~ Demonstration — Anticipation
© Anticipation > Interest > Determination — Activity
© Aspiration > Innovation > Desire > Activation - CORRECT ANSWER - Awareness —
Interest > Desire > Action
Which of the following is NOT an aspect of successful websites?
,© Generate traffic
© Create captivating design
©) Drive conversions
© Maximize revenue - CORRECT ANSWER - Create captivating design
Which of the following is NOT an example of direct traffic?
© Someone taps the mobile application icon on his/her phone
©) Someone clicks on a bookmark from his/her browser
© Someone types in the URL of a website into the browser address bar
O Someone types the name of a website into a search bar and clicks the first link on the search
engine results page - CORRECT ANSWER - Someone types the name of a website into a
search bar and clicks the first link on the search engine results page
Unpaid referral traffic is traffic that comes from:
©) Banner ads
©) Bots and web crawlers
© Links from other websites that are paid under the table
© Links from other websites that are not paid for - CORRECT ANSWER - Links from
other websites that are not paid for
The primary conversion for a lead generation site is:
© Aphone call from a website visitor
© A form fill on the website
© Areferral to a friend
© Both a phone call and a form fill - CORRECT ANSWER - Both a phone call and a form
fill
When a shopper puts an item in their online shopping cart, Amazon recommends add-on
products to:
© Increase traffic
, ©) Increase the conversion rate
©) Increase revenue
© Increase engagement - CORRECT ANSWER - Increase revenue
What is affiliate marketing, according to the presenter?
© A form of performance-based marketing
© The most popular way to sell a product
© A form of sales steroids
© The best way to grow a company - CORRECT ANSWER - A form of performance-
based marketing
What are affiliates?
© Potential legal personnel referring buyers on your website
© Potential buyers of your product or service
© The people who refer potential buyers to your website
© People associated with potentially buying your product or service - CORRECT
ANSWER - The people who refer potential buyers to your website
What role did the pizza place play in the example the presenter gave?
© The provider
©) The affiliate
©) The customer
©) The merchant - CORRECT ANSWER -
Which of the following is a popular commission model?
© CPM (Cost Per Mile)
© PPCall (Pay Per Call)
© CPA (Cost Per Acquisition)
Exam UPDATED Exam Questions and
CORRECT Answers
Measuring the average sentiment expressed about a company on social media platforms may not
be a good reflection of the company's performance because:
O Some industries generate a generally high level of negative posting, regardless of their
performance
© Sentiment coding on social platforms is sometimes inaccurate
Both some industries generate a generally high level of negative posting
© regardless of their performance AND sentiment coding on social platforms is sometimes
inaccurate
©) None of these are correct - CORRECT ANSWER -
During a one-week period, a website had 3,000 total pageviews from 500 sessions. What is the
site's average page depth?
O (3,000 + 500)/3000 = 1.17
O (3,000 + 500)/500 = 7
© 3,000/500 = 6
© 500/3,000 = .17 - CORRECT ANSWER - 3,000/500 = 6
URL is an acronym for:
© Uniform Resource Locator
© Unattached Requisition License
© Unified Research Link
© Utility Return Limit - CORRECT ANSWER - Uniform Resource Locator
,What enables a website to recognize a computer as a return visitor (as opposed to a first-time
visitor)?
© The IP address
© The computer configuration
© A cookie
© The computer's physical location - CORRECT ANSWER - A cookie
Which of the following is NOT a dynamic language?
© Java
© Perl
O PHP
© HTML - CORRECT ANSWER -
How can credit card numbers and other sensitive information be transferred across the internet
without third parties seeing it (and stealing it)?
© The internet is hack-proof
© Transport layer security encrypts sensitive information
© The internet has developed an ethos of honesty and integrity
O Only computers with the correct IP address can receive information packets sent across the
internet - CORRECT ANSWER - Transport layer security encrypts sensitive information
The AIDA model states that the process of creating a customer follows these four steps:
©) Awareness — Interest > Desire > Action
© Awareness - Intensity ~ Demonstration — Anticipation
© Anticipation > Interest > Determination — Activity
© Aspiration > Innovation > Desire > Activation - CORRECT ANSWER - Awareness —
Interest > Desire > Action
Which of the following is NOT an aspect of successful websites?
,© Generate traffic
© Create captivating design
©) Drive conversions
© Maximize revenue - CORRECT ANSWER - Create captivating design
Which of the following is NOT an example of direct traffic?
© Someone taps the mobile application icon on his/her phone
©) Someone clicks on a bookmark from his/her browser
© Someone types in the URL of a website into the browser address bar
O Someone types the name of a website into a search bar and clicks the first link on the search
engine results page - CORRECT ANSWER - Someone types the name of a website into a
search bar and clicks the first link on the search engine results page
Unpaid referral traffic is traffic that comes from:
©) Banner ads
©) Bots and web crawlers
© Links from other websites that are paid under the table
© Links from other websites that are not paid for - CORRECT ANSWER - Links from
other websites that are not paid for
The primary conversion for a lead generation site is:
© Aphone call from a website visitor
© A form fill on the website
© Areferral to a friend
© Both a phone call and a form fill - CORRECT ANSWER - Both a phone call and a form
fill
When a shopper puts an item in their online shopping cart, Amazon recommends add-on
products to:
© Increase traffic
, ©) Increase the conversion rate
©) Increase revenue
© Increase engagement - CORRECT ANSWER - Increase revenue
What is affiliate marketing, according to the presenter?
© A form of performance-based marketing
© The most popular way to sell a product
© A form of sales steroids
© The best way to grow a company - CORRECT ANSWER - A form of performance-
based marketing
What are affiliates?
© Potential legal personnel referring buyers on your website
© Potential buyers of your product or service
© The people who refer potential buyers to your website
© People associated with potentially buying your product or service - CORRECT
ANSWER - The people who refer potential buyers to your website
What role did the pizza place play in the example the presenter gave?
© The provider
©) The affiliate
©) The customer
©) The merchant - CORRECT ANSWER -
Which of the following is a popular commission model?
© CPM (Cost Per Mile)
© PPCall (Pay Per Call)
© CPA (Cost Per Acquisition)
