Social Media Marketing Certification
(Stukent) UPDATED Exam Questions and
CORRECT Answers
Marketing and advertising are the same thing. - CORRECT ANSWER - False
If you increase the number of new customers in your business, you are guaranteed to grow your
business. - CORRECT ANSWER - False
Marketing is the process of communicating a company's value to the customer. - CORRECT
ANSWER - True
What are the Four P's of Marketing? - CORRECT ANSWER - Product, Price, Promotion,
Place
Target markets are identified groups of consumers who are most likely to purchase your product
or service. - CORRECT ANSWER - True
Which common research method is best for getting an in-depth look at consumers' thoughts and
ideas about a product or service? - CORRECT ANSWER - focus groups
Ads, emails, and text messages are all examples of marketing approaches. - CORRECT
ANSWER - True
Why do companies need marketing? - CORRECT ANSWER - increase sales, build
customer awareness, and acquire new customers
Which common research method is best for gathering demographic and quantitative data? -
CORRECT ANSWER - surveys
, According to the reading, before creating content, what question should you ask yourself? -
CORRECT ANSWER - "Who is the target audience?"
What is defined as a way for businesses to interact with people (customers) online? - CORRECT
ANSWER - social media marketing
With the help of social media, the online world today has shifted from a one-to-many to a many-
to-many method of interaction. - CORRECT ANSWER - True
A social media marketing plan needs to be in place before your social media efforts begin. -
CORRECT ANSWER - True
What was the first "true" social media network"? - CORRECT ANSWER - MySpace
What does the acronym SEO stand for? - CORRECT ANSWER - Search Engine
Optimization
Content marketing is a form of marketing that involves creating and sharing online material that
specifically promotes your brand? - CORRECT ANSWER - False
A key performance indicator is something you can measure--usually performance-based--that
helps you evaluate the success of your business. - CORRECT ANSWER - True
Which of the following most closely represents the percentage of marketing executives you use
social media as part of their marketing strategies? - CORRECT ANSWER - over 90
percent
What is the first step of the six-step process of a social media marketing plan? - CORRECT
ANSWER - create social media marketing objectives and goals
(Stukent) UPDATED Exam Questions and
CORRECT Answers
Marketing and advertising are the same thing. - CORRECT ANSWER - False
If you increase the number of new customers in your business, you are guaranteed to grow your
business. - CORRECT ANSWER - False
Marketing is the process of communicating a company's value to the customer. - CORRECT
ANSWER - True
What are the Four P's of Marketing? - CORRECT ANSWER - Product, Price, Promotion,
Place
Target markets are identified groups of consumers who are most likely to purchase your product
or service. - CORRECT ANSWER - True
Which common research method is best for getting an in-depth look at consumers' thoughts and
ideas about a product or service? - CORRECT ANSWER - focus groups
Ads, emails, and text messages are all examples of marketing approaches. - CORRECT
ANSWER - True
Why do companies need marketing? - CORRECT ANSWER - increase sales, build
customer awareness, and acquire new customers
Which common research method is best for gathering demographic and quantitative data? -
CORRECT ANSWER - surveys
, According to the reading, before creating content, what question should you ask yourself? -
CORRECT ANSWER - "Who is the target audience?"
What is defined as a way for businesses to interact with people (customers) online? - CORRECT
ANSWER - social media marketing
With the help of social media, the online world today has shifted from a one-to-many to a many-
to-many method of interaction. - CORRECT ANSWER - True
A social media marketing plan needs to be in place before your social media efforts begin. -
CORRECT ANSWER - True
What was the first "true" social media network"? - CORRECT ANSWER - MySpace
What does the acronym SEO stand for? - CORRECT ANSWER - Search Engine
Optimization
Content marketing is a form of marketing that involves creating and sharing online material that
specifically promotes your brand? - CORRECT ANSWER - False
A key performance indicator is something you can measure--usually performance-based--that
helps you evaluate the success of your business. - CORRECT ANSWER - True
Which of the following most closely represents the percentage of marketing executives you use
social media as part of their marketing strategies? - CORRECT ANSWER - over 90
percent
What is the first step of the six-step process of a social media marketing plan? - CORRECT
ANSWER - create social media marketing objectives and goals
