Entrepreneurship Certification Stukent
STUDYGUIDE UPDATED Exam Questions
and CORRECT Answers
Section 1
Define marketing and recognize examples of each of the different forms of marketing. -
CORRECT ANSWER - Marketing is the process of communicating a company's value to
customers and an example of this can include social media posts.
Section 1
Identify and understand each of the three main goals of marketing. - CORRECT
ANSWER - Three main goals:
1. Increase sales
2. Build customers awareness and loyalty.
3. Acquire new customers.
Section 2
Identify and explain a target audience. - CORRECT ANSWER - A target audience is the
identified group of consumers most likely to purchase your product or service.
Section 3
Identify and define a call to action (CTA). - CORRECT ANSWER - A CTA is a statement
or phrase that encourages audience response. Audience take away.
Section 3
Explain what a message is and what constitutes messaging in businesses. - CORRECT
ANSWER - A message is the idea that is communicated to and perceived by an audience.
Section 3
, Identify examples of data-driven decisions. - CORRECT ANSWER - Data-driven
decisions are choices made by the company according to what people have chosen.
Scetion 4
What is a lead? - CORRECT ANSWER - A lead is a person who shows interest in a
brand's products or services, which makes the person a potential customer.
Section 4
Identify and explain each of the 4 P's of marketing. - CORRECT ANSWER - The 4 P's pf
marketing include:
Product- refers to the actual product or service a company offers.
Price- the cost of a product or service a company offers.
Promotion- refers to the messaging and communication channels marketers use to generate
awareness, interest, engagement, and excitement about products or services.
Place- where the product is sold and delivered to customers.
Chapter 2-
Section 1
Understand the key differences between one-to-many and one-to-one marketing. - CORRECT
ANSWER - One-to-many marketing refers to posting in a way it will reach a big audience.
One-to-one marketing is a more personalized way of reaching each individual customers.
Section 2
What is Search Engine Optimization (SEO)? - CORRECT ANSWER - Search engine
optimization (SEO) is the practice of increasing the quantity and quality of traffic to a website
through organic search engine results.
Section 2
Understand what the dot-com bubble is, including when it happened and the impact it had on
internet usage, especially for businesses. - CORRECT ANSWER - There were platforms
that played a key role in laying the social media foundation before MySpace came about. The
STUDYGUIDE UPDATED Exam Questions
and CORRECT Answers
Section 1
Define marketing and recognize examples of each of the different forms of marketing. -
CORRECT ANSWER - Marketing is the process of communicating a company's value to
customers and an example of this can include social media posts.
Section 1
Identify and understand each of the three main goals of marketing. - CORRECT
ANSWER - Three main goals:
1. Increase sales
2. Build customers awareness and loyalty.
3. Acquire new customers.
Section 2
Identify and explain a target audience. - CORRECT ANSWER - A target audience is the
identified group of consumers most likely to purchase your product or service.
Section 3
Identify and define a call to action (CTA). - CORRECT ANSWER - A CTA is a statement
or phrase that encourages audience response. Audience take away.
Section 3
Explain what a message is and what constitutes messaging in businesses. - CORRECT
ANSWER - A message is the idea that is communicated to and perceived by an audience.
Section 3
, Identify examples of data-driven decisions. - CORRECT ANSWER - Data-driven
decisions are choices made by the company according to what people have chosen.
Scetion 4
What is a lead? - CORRECT ANSWER - A lead is a person who shows interest in a
brand's products or services, which makes the person a potential customer.
Section 4
Identify and explain each of the 4 P's of marketing. - CORRECT ANSWER - The 4 P's pf
marketing include:
Product- refers to the actual product or service a company offers.
Price- the cost of a product or service a company offers.
Promotion- refers to the messaging and communication channels marketers use to generate
awareness, interest, engagement, and excitement about products or services.
Place- where the product is sold and delivered to customers.
Chapter 2-
Section 1
Understand the key differences between one-to-many and one-to-one marketing. - CORRECT
ANSWER - One-to-many marketing refers to posting in a way it will reach a big audience.
One-to-one marketing is a more personalized way of reaching each individual customers.
Section 2
What is Search Engine Optimization (SEO)? - CORRECT ANSWER - Search engine
optimization (SEO) is the practice of increasing the quantity and quality of traffic to a website
through organic search engine results.
Section 2
Understand what the dot-com bubble is, including when it happened and the impact it had on
internet usage, especially for businesses. - CORRECT ANSWER - There were platforms
that played a key role in laying the social media foundation before MySpace came about. The
