Stukent Chapter 1-3 UPDATED Exam
Questions and CORRECT Answers
URL is an acronym for - CORRECT ANSWER - Uniform Resource Locator
What enables a website to recognize a computer as a return visitor? - CORRECT
ANSWER - A cookie
Which of the following is not a dynamic language - CORRECT ANSWER - HTML
How can credit card numbers and other sensitive information be transferred across the internet
without third parties seeing it? - CORRECT ANSWER - Transport layer security encrypts
sensitive information
The AIDA model states that the process of creating a customer follows these four steps -
CORRECT ANSWER - Awareness, Interest, Desire, Action
Which of the following is not an aspect of successful websites - CORRECT ANSWER -
Create captivating design
Which of the following is not an example of direct traffic - CORRECT ANSWER -
Someone types the name of a website into a search bar and clicks the first link on the search
engine results page
Unpaid referral traffic is traffic that comes from - CORRECT ANSWER - Links from
other websites that are not paid for
The primary conversion for a lead generation site is - CORRECT ANSWER - Both a
phone call and a form fill
, When a shopper puts an item in their online shopping cart, amazon recommends add on products
to: - CORRECT ANSWER - increase revenue
In web design, which of the following is more important than a websites visual appeal -
CORRECT ANSWER - Whether it generates a high conversion rate
Seven Principles of Conversion - CORRECT ANSWER - Attention
Context
Clarity
Congruence
Credibility
Closing
Continuance
Which of these is not a principle of attention driven design - CORRECT ANSWER -
Alliteration
As attention rate goes _____ , conversion rates go _________ - CORRECT ANSWER -
Down, Up
What does the principle context mean - CORRECT ANSWER - Designing post-click
experience that are consistent to the data established prior to the click
What is a message match fail - CORRECT ANSWER - When your landing page does not
match the message of your ad
The third principle of clarity is that communicating your unique campaign proposition on a level
where the question "what is the page about"? delivers consistently accurate results: True or False
- CORRECT ANSWER - True
Questions and CORRECT Answers
URL is an acronym for - CORRECT ANSWER - Uniform Resource Locator
What enables a website to recognize a computer as a return visitor? - CORRECT
ANSWER - A cookie
Which of the following is not a dynamic language - CORRECT ANSWER - HTML
How can credit card numbers and other sensitive information be transferred across the internet
without third parties seeing it? - CORRECT ANSWER - Transport layer security encrypts
sensitive information
The AIDA model states that the process of creating a customer follows these four steps -
CORRECT ANSWER - Awareness, Interest, Desire, Action
Which of the following is not an aspect of successful websites - CORRECT ANSWER -
Create captivating design
Which of the following is not an example of direct traffic - CORRECT ANSWER -
Someone types the name of a website into a search bar and clicks the first link on the search
engine results page
Unpaid referral traffic is traffic that comes from - CORRECT ANSWER - Links from
other websites that are not paid for
The primary conversion for a lead generation site is - CORRECT ANSWER - Both a
phone call and a form fill
, When a shopper puts an item in their online shopping cart, amazon recommends add on products
to: - CORRECT ANSWER - increase revenue
In web design, which of the following is more important than a websites visual appeal -
CORRECT ANSWER - Whether it generates a high conversion rate
Seven Principles of Conversion - CORRECT ANSWER - Attention
Context
Clarity
Congruence
Credibility
Closing
Continuance
Which of these is not a principle of attention driven design - CORRECT ANSWER -
Alliteration
As attention rate goes _____ , conversion rates go _________ - CORRECT ANSWER -
Down, Up
What does the principle context mean - CORRECT ANSWER - Designing post-click
experience that are consistent to the data established prior to the click
What is a message match fail - CORRECT ANSWER - When your landing page does not
match the message of your ad
The third principle of clarity is that communicating your unique campaign proposition on a level
where the question "what is the page about"? delivers consistently accurate results: True or False
- CORRECT ANSWER - True
