Stukent Chapter 1-5 UPDATED ACTUAL
Exam Questions and CORRECT Answers
advertising campaign - CORRECT ANSWER - collection of advertisements created to
accomplish a shared goal
user-generated content (UGC) - CORRECT ANSWER - content created by the general
public for distribution by digital media
sponsored photos/videos - CORRECT ANSWER - posts that have been turned into ads to
reach more viewers
custom audience - CORRECT ANSWER - an audience, chosen by a marketer, based on
specific demographics
Lookalike Audiences - CORRECT ANSWER - an audience similar to an audience that a
brand is already targeting
Monetization - CORRECT ANSWER - leveraging social media content in an effort to
increase revenue
unicorn - CORRECT ANSWER - content that performs significantly better than any other
content
brand awareness - CORRECT ANSWER - how well customers are familiar with a brand
and its products and services
bounce rate - CORRECT ANSWER - the percentage of those who visit one page of a
website before exiting that website
, customer advocacy - CORRECT ANSWER - how well your customers support your
product or brand
Email Database - CORRECT ANSWER - a catalog of current and potential customers'
email addresses
email marketing - CORRECT ANSWER - digital marketing strategy of communicating
with prospects and customers via electronic mail services
interaction - CORRECT ANSWER - communication between a brand and an audience
member (like, comment, retweet, etc.)
reach - CORRECT ANSWER - analytics metric that refers to the number of users who
have come across particular content on social platforms
retargeting - CORRECT ANSWER - focusing on individuals that have bounced from your
site
retention - CORRECT ANSWER - ability to keep current customers
revenue - CORRECT ANSWER - income a business makes from its products or services
offered
social media reach - CORRECT ANSWER - total number of different households or
persons that will be exposed to a message
aritificial intelligence - CORRECT ANSWER - the simulation of human intelligence
processes by machines, especially computer systems
content marketing - CORRECT ANSWER - a marketing technique of creating and
distributing valuable, relevant, and consistent content to attract and acquire a target audience
Exam Questions and CORRECT Answers
advertising campaign - CORRECT ANSWER - collection of advertisements created to
accomplish a shared goal
user-generated content (UGC) - CORRECT ANSWER - content created by the general
public for distribution by digital media
sponsored photos/videos - CORRECT ANSWER - posts that have been turned into ads to
reach more viewers
custom audience - CORRECT ANSWER - an audience, chosen by a marketer, based on
specific demographics
Lookalike Audiences - CORRECT ANSWER - an audience similar to an audience that a
brand is already targeting
Monetization - CORRECT ANSWER - leveraging social media content in an effort to
increase revenue
unicorn - CORRECT ANSWER - content that performs significantly better than any other
content
brand awareness - CORRECT ANSWER - how well customers are familiar with a brand
and its products and services
bounce rate - CORRECT ANSWER - the percentage of those who visit one page of a
website before exiting that website
, customer advocacy - CORRECT ANSWER - how well your customers support your
product or brand
Email Database - CORRECT ANSWER - a catalog of current and potential customers'
email addresses
email marketing - CORRECT ANSWER - digital marketing strategy of communicating
with prospects and customers via electronic mail services
interaction - CORRECT ANSWER - communication between a brand and an audience
member (like, comment, retweet, etc.)
reach - CORRECT ANSWER - analytics metric that refers to the number of users who
have come across particular content on social platforms
retargeting - CORRECT ANSWER - focusing on individuals that have bounced from your
site
retention - CORRECT ANSWER - ability to keep current customers
revenue - CORRECT ANSWER - income a business makes from its products or services
offered
social media reach - CORRECT ANSWER - total number of different households or
persons that will be exposed to a message
aritificial intelligence - CORRECT ANSWER - the simulation of human intelligence
processes by machines, especially computer systems
content marketing - CORRECT ANSWER - a marketing technique of creating and
distributing valuable, relevant, and consistent content to attract and acquire a target audience
