Stukent Social Media Certification
UPDATED Exam Questions and CORRECT
Answers
brand - CORRECT ANSWER - distinctive name, words, design, logo, mark, or a
combination of these elements that create company or product identity and that separate the
company or product from competitors.
Marketing - CORRECT ANSWER - the process of communicating a company's value to
customers
Three main goals of marketing - CORRECT ANSWER - Increase sales; Build customer
loyalty; Acquire new customers
Target audiences (target markets) - CORRECT ANSWER - the identified groups of
consumers most likely to purchase your product or service
Call to Action (CTA) - CORRECT ANSWER - a statement or phrase that encourages
audience response
Examples: "Subscribe to the channel" "Buy now" "Sign up now"
Messaging - CORRECT ANSWER - more than just a written set of words; is what is
communicated to and perceived by an audience. Can be verbal, written, and non-verbal.
data-driven decisions - CORRECT ANSWER - determined by or dependent on the
collection or analysis of data
4 P's of marketing - CORRECT ANSWER - Product; Price; Place; Promotion
, One-to-Many Marketing - CORRECT ANSWER - a method that is considered to be
indirect; brand sends a message to a large audience Ex: Television ads, Facebook post
one-to-one marketing - CORRECT ANSWER - known as personalized marketing; is a
strategy that relies on getting to know the customers and their individual choices, and then
tailoring marketing plans toward each customer differently based on those choices
Search Engine Optimization (SEO) - CORRECT ANSWER - the practice of increasing the
quantity and quality of traffic to a website through organic search engine results
Dot-com bubble - CORRECT ANSWER - a period of extreme internet usage growth that
took place between 1995 and 2002. It played an important role in opening up the internet as a
viable marketing option for businesses.
Outbound marketing - CORRECT ANSWER - a form of marketing that tries to reach
consumers through general media advertising as well as through in-person contact.
Inbound marketing - CORRECT ANSWER - focuses on attracting customers via
company-created internet content
Platform - CORRECT ANSWER - a web-based technology that enables the development,
deployment and management of social media solutions and services.
What platform was the first true social media network? - CORRECT ANSWER - MySpace
When was MySpace (the first social media network) born? - CORRECT ANSWER -
August 2003
What is an ROI and what is it used for? - CORRECT ANSWER - a performance indicator
that measures the amount gained from an investment relative to the investment's cost. lt helps
make sure everything you do is tied back to your overall social media marketing objectives
UPDATED Exam Questions and CORRECT
Answers
brand - CORRECT ANSWER - distinctive name, words, design, logo, mark, or a
combination of these elements that create company or product identity and that separate the
company or product from competitors.
Marketing - CORRECT ANSWER - the process of communicating a company's value to
customers
Three main goals of marketing - CORRECT ANSWER - Increase sales; Build customer
loyalty; Acquire new customers
Target audiences (target markets) - CORRECT ANSWER - the identified groups of
consumers most likely to purchase your product or service
Call to Action (CTA) - CORRECT ANSWER - a statement or phrase that encourages
audience response
Examples: "Subscribe to the channel" "Buy now" "Sign up now"
Messaging - CORRECT ANSWER - more than just a written set of words; is what is
communicated to and perceived by an audience. Can be verbal, written, and non-verbal.
data-driven decisions - CORRECT ANSWER - determined by or dependent on the
collection or analysis of data
4 P's of marketing - CORRECT ANSWER - Product; Price; Place; Promotion
, One-to-Many Marketing - CORRECT ANSWER - a method that is considered to be
indirect; brand sends a message to a large audience Ex: Television ads, Facebook post
one-to-one marketing - CORRECT ANSWER - known as personalized marketing; is a
strategy that relies on getting to know the customers and their individual choices, and then
tailoring marketing plans toward each customer differently based on those choices
Search Engine Optimization (SEO) - CORRECT ANSWER - the practice of increasing the
quantity and quality of traffic to a website through organic search engine results
Dot-com bubble - CORRECT ANSWER - a period of extreme internet usage growth that
took place between 1995 and 2002. It played an important role in opening up the internet as a
viable marketing option for businesses.
Outbound marketing - CORRECT ANSWER - a form of marketing that tries to reach
consumers through general media advertising as well as through in-person contact.
Inbound marketing - CORRECT ANSWER - focuses on attracting customers via
company-created internet content
Platform - CORRECT ANSWER - a web-based technology that enables the development,
deployment and management of social media solutions and services.
What platform was the first true social media network? - CORRECT ANSWER - MySpace
When was MySpace (the first social media network) born? - CORRECT ANSWER -
August 2003
What is an ROI and what is it used for? - CORRECT ANSWER - a performance indicator
that measures the amount gained from an investment relative to the investment's cost. lt helps
make sure everything you do is tied back to your overall social media marketing objectives
