Stukent Chapters 1-7 UPDATED ACTUAL
Exam Questions and CORRECT Answers
In order for two computers to communicate via the internet, they must first locate one another.
How do computers locate one another on the internet? - CORRECT ANSWER - Through
the IP address.
What does a cookie do? - CORRECT ANSWER - It identifies the requesting computer to
the server.
Which of the following programming languages is a static, client side language (as opposed to a
dynamic, server-side language)? - CORRECT ANSWER - HTML
Direct traffic is defined as visitors who - CORRECT ANSWER - type the URL directly
into their browser's address bar
Both paid search traffic and paid referral traffic are the result of - CORRECT ANSWER -
online advertisements
A retail website's conversion rate is calculated as - CORRECT ANSWER -
purchases/visits
Which of the following is NOT a way that a media site might measure engagement? -
CORRECT ANSWER - Traffic source
In general, advertisers are willing to pay more if - CORRECT ANSWER - hey can more
precisely target potential customers.
Web browsers process which language - CORRECT ANSWER - HTML
, Unpaid search traffic comes when a user clicks on - CORRECT ANSWER - an organic
search result
Single product landing pages should include all of the following - CORRECT ANSWER -
product images, call to action, familiar color scheme and logo [except: links, images, and info
about other products]
A trust symbol is - CORRECT ANSWER - any symbol, icon, image, or small statement
communicating to the user that the site is legitimate.
The recommended method for adapting content to all screen sizes is to - CORRECT
ANSWER - use responsive web design
Which of the following is NOT a technical constraint of mobile devices compared to a desktop
computer? - CORRECT ANSWER - Mobile devices make scrolling more difficult.
To cater to the needs of different audiences, a website should - CORRECT ANSWER -
provide content and/or navigation links wanted by as many groups as possible
The "Why?" question of the Three Questions design framework is - CORRECT
ANSWER - Why should I pick you?
Which of the following best describes Oli Gardner's principle of continuance? - CORRECT
ANSWER - Once the user has completed a target action, the user knows the action is done
and is encouraged to take additional action.
Which of the following is NOT a principle of Steve Krug's design for usability paradigm? -
CORRECT ANSWER - Use a sans xerif font.
The ultimate test of the quality of a website's design is - CORRECT ANSWER - whether
the website produces a high conversion rate.
Exam Questions and CORRECT Answers
In order for two computers to communicate via the internet, they must first locate one another.
How do computers locate one another on the internet? - CORRECT ANSWER - Through
the IP address.
What does a cookie do? - CORRECT ANSWER - It identifies the requesting computer to
the server.
Which of the following programming languages is a static, client side language (as opposed to a
dynamic, server-side language)? - CORRECT ANSWER - HTML
Direct traffic is defined as visitors who - CORRECT ANSWER - type the URL directly
into their browser's address bar
Both paid search traffic and paid referral traffic are the result of - CORRECT ANSWER -
online advertisements
A retail website's conversion rate is calculated as - CORRECT ANSWER -
purchases/visits
Which of the following is NOT a way that a media site might measure engagement? -
CORRECT ANSWER - Traffic source
In general, advertisers are willing to pay more if - CORRECT ANSWER - hey can more
precisely target potential customers.
Web browsers process which language - CORRECT ANSWER - HTML
, Unpaid search traffic comes when a user clicks on - CORRECT ANSWER - an organic
search result
Single product landing pages should include all of the following - CORRECT ANSWER -
product images, call to action, familiar color scheme and logo [except: links, images, and info
about other products]
A trust symbol is - CORRECT ANSWER - any symbol, icon, image, or small statement
communicating to the user that the site is legitimate.
The recommended method for adapting content to all screen sizes is to - CORRECT
ANSWER - use responsive web design
Which of the following is NOT a technical constraint of mobile devices compared to a desktop
computer? - CORRECT ANSWER - Mobile devices make scrolling more difficult.
To cater to the needs of different audiences, a website should - CORRECT ANSWER -
provide content and/or navigation links wanted by as many groups as possible
The "Why?" question of the Three Questions design framework is - CORRECT
ANSWER - Why should I pick you?
Which of the following best describes Oli Gardner's principle of continuance? - CORRECT
ANSWER - Once the user has completed a target action, the user knows the action is done
and is encouraged to take additional action.
Which of the following is NOT a principle of Steve Krug's design for usability paradigm? -
CORRECT ANSWER - Use a sans xerif font.
The ultimate test of the quality of a website's design is - CORRECT ANSWER - whether
the website produces a high conversion rate.
