Marketing Final Exam-Stukent UPDATED
Exam Questions and CORRECT Answers
URL is an acronym for: - CORRECT ANSWER - Uniform Resource Locator
What enables a website to recognize a computer as a return visitor (as opposed to a first-time
visitor)? - CORRECT ANSWER - A cookie
Which of the following is NOT a dynamic language? - CORRECT ANSWER - HTML
How can credit card numbers and other sensitive information be transferred across the internet
without third parties seeing it (and stealing it)? - CORRECT ANSWER - Transport layer
security encrypts sensitive information
The AIDA model states that the process of creating a customer follows these four steps: -
CORRECT ANSWER - Awareness -> Interest -> Desire -> Action
Which of the following is not an aspect of successful websites? - CORRECT ANSWER -
Create captivating design
Which of the following is NOT an example of direct traffic? - CORRECT ANSWER -
Someone types the name of a website into a search bar and clicks the first link on the search
engine results page
Unpaid referral traffic that comes from - CORRECT ANSWER - links from other websites
that are not paid for
The primary conversion for a lead generation site is - CORRECT ANSWER - Both a
phone call and a form fill
, When a shopper puts an item in their online shopping cart, Amazon recommends add-on
products to - CORRECT ANSWER - increase revenue
In web design, what is more important than website's visual appeal is - CORRECT
ANSWER - whether it generates a high conversion rate
Which of the following is NOT a principle of Steve Krug's design for usability paradigm -
CORRECT ANSWER - Use complementary colors
Oil Gardner's principle of clarity has been violated if - CORRECT ANSWER - a visitor
has no idea where a link leads
The "upper fold" is - CORRECT ANSWER - The portion of a webpage that is visible
without scrolling down
The upper fold of a webpage should answer the questions, "what are you offering?" "Why should
I pick you?" and - CORRECT ANSWER - "What do you want me to do next?"
The Mobile-First design philosophy advocates for designing the mobile-first because -
CORRECT ANSWER - It is easier to adapt for display on a desktop computer AND
mobile traffic has more volume than desktop traffic
When conducting an A/B test to improve a webpage's design, the measure that should be used to
determine which page is better is usually (but not always) - CORRECT ANSWER -
Conversion rate
NSAMCWADLP means that whenever you create an online marketing campaign, you should
also create - CORRECT ANSWER - a dedicated landing page designed specifically for
that campaign
A banner ad for Netflix should lead people to what kind of landing page? - CORRECT
ANSWER - A subscription landing page
Exam Questions and CORRECT Answers
URL is an acronym for: - CORRECT ANSWER - Uniform Resource Locator
What enables a website to recognize a computer as a return visitor (as opposed to a first-time
visitor)? - CORRECT ANSWER - A cookie
Which of the following is NOT a dynamic language? - CORRECT ANSWER - HTML
How can credit card numbers and other sensitive information be transferred across the internet
without third parties seeing it (and stealing it)? - CORRECT ANSWER - Transport layer
security encrypts sensitive information
The AIDA model states that the process of creating a customer follows these four steps: -
CORRECT ANSWER - Awareness -> Interest -> Desire -> Action
Which of the following is not an aspect of successful websites? - CORRECT ANSWER -
Create captivating design
Which of the following is NOT an example of direct traffic? - CORRECT ANSWER -
Someone types the name of a website into a search bar and clicks the first link on the search
engine results page
Unpaid referral traffic that comes from - CORRECT ANSWER - links from other websites
that are not paid for
The primary conversion for a lead generation site is - CORRECT ANSWER - Both a
phone call and a form fill
, When a shopper puts an item in their online shopping cart, Amazon recommends add-on
products to - CORRECT ANSWER - increase revenue
In web design, what is more important than website's visual appeal is - CORRECT
ANSWER - whether it generates a high conversion rate
Which of the following is NOT a principle of Steve Krug's design for usability paradigm -
CORRECT ANSWER - Use complementary colors
Oil Gardner's principle of clarity has been violated if - CORRECT ANSWER - a visitor
has no idea where a link leads
The "upper fold" is - CORRECT ANSWER - The portion of a webpage that is visible
without scrolling down
The upper fold of a webpage should answer the questions, "what are you offering?" "Why should
I pick you?" and - CORRECT ANSWER - "What do you want me to do next?"
The Mobile-First design philosophy advocates for designing the mobile-first because -
CORRECT ANSWER - It is easier to adapt for display on a desktop computer AND
mobile traffic has more volume than desktop traffic
When conducting an A/B test to improve a webpage's design, the measure that should be used to
determine which page is better is usually (but not always) - CORRECT ANSWER -
Conversion rate
NSAMCWADLP means that whenever you create an online marketing campaign, you should
also create - CORRECT ANSWER - a dedicated landing page designed specifically for
that campaign
A banner ad for Netflix should lead people to what kind of landing page? - CORRECT
ANSWER - A subscription landing page
