Stukent Social Media MKTG (exam II
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Social media has few interactivity has few barriers to participation? - CORRECT
ANSWER - true
Openness and flexibility is discussed in the chapter. Flexibility refers to - CORRECT
ANSWER - social media being a multifaceted type of digital media, particularly in the
sense that social interactions can take place in many formats
Which is a social media information flow? - CORRECT ANSWER - one-to-many
What are the 3 key characteristics of social media as defined in this chapter? - CORRECT
ANSWER - interactivity, openness and flexibility, and fast-paced flows of information
A social media marketing perspective involves considering three types of information flows.
These flows include: company to consumers, consumers to company, and company to company.
True or false? - CORRECT ANSWER - false
Which would be a form of social media monitoring? - CORRECT ANSWER - taking care
of a customer's concerns by responding directly to them on Twitter
What does IFCS stand for as defined in this chapter? - CORRECT ANSWER - interactions
first, channels second
once objectives have been set and social interactions that match those objects have been
considered, marketers should: - CORRECT ANSWER - find channels that suit those
interactions
, By early 2015 how many active users did Facebook have? - CORRECT ANSWER - 1.44
billion
Pick which example below best represents a narrowcasting information flow - CORRECT
ANSWER - you invite your friend to lunch via a text message
Which of the following is not a key property included within a social network? - CORRECT
ANSWER - all are included: people, relationships, different types of relationships between
people
What do "nodes" represent in social networks? - CORRECT ANSWER - people
You just launched a new shoe brand. you've decided to send samples to popular Youtube stars.
this approach is referred to as: - CORRECT ANSWER - hub seeding
A social "pump" is referred to as: - CORRECT ANSWER - people who are highly, socially
active
How socially active the transmitter is seems to affect the retransmission likelihood, which is the
probability that a person who receives information on social media or via word of mouth will
communicate it to others - CORRECT ANSWER - true
Which company is more likely to have a much lower barrier to activation? - CORRECT
ANSWER - apple
Would writing a review about a movie on a public website be considered a social interaction? -
CORRECT ANSWER - yes
In this chapter it talks about impact on participants. which of the following would represent a
strong impact? - CORRECT ANSWER - personally recommending a book to a family
member
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Social media has few interactivity has few barriers to participation? - CORRECT
ANSWER - true
Openness and flexibility is discussed in the chapter. Flexibility refers to - CORRECT
ANSWER - social media being a multifaceted type of digital media, particularly in the
sense that social interactions can take place in many formats
Which is a social media information flow? - CORRECT ANSWER - one-to-many
What are the 3 key characteristics of social media as defined in this chapter? - CORRECT
ANSWER - interactivity, openness and flexibility, and fast-paced flows of information
A social media marketing perspective involves considering three types of information flows.
These flows include: company to consumers, consumers to company, and company to company.
True or false? - CORRECT ANSWER - false
Which would be a form of social media monitoring? - CORRECT ANSWER - taking care
of a customer's concerns by responding directly to them on Twitter
What does IFCS stand for as defined in this chapter? - CORRECT ANSWER - interactions
first, channels second
once objectives have been set and social interactions that match those objects have been
considered, marketers should: - CORRECT ANSWER - find channels that suit those
interactions
, By early 2015 how many active users did Facebook have? - CORRECT ANSWER - 1.44
billion
Pick which example below best represents a narrowcasting information flow - CORRECT
ANSWER - you invite your friend to lunch via a text message
Which of the following is not a key property included within a social network? - CORRECT
ANSWER - all are included: people, relationships, different types of relationships between
people
What do "nodes" represent in social networks? - CORRECT ANSWER - people
You just launched a new shoe brand. you've decided to send samples to popular Youtube stars.
this approach is referred to as: - CORRECT ANSWER - hub seeding
A social "pump" is referred to as: - CORRECT ANSWER - people who are highly, socially
active
How socially active the transmitter is seems to affect the retransmission likelihood, which is the
probability that a person who receives information on social media or via word of mouth will
communicate it to others - CORRECT ANSWER - true
Which company is more likely to have a much lower barrier to activation? - CORRECT
ANSWER - apple
Would writing a review about a movie on a public website be considered a social interaction? -
CORRECT ANSWER - yes
In this chapter it talks about impact on participants. which of the following would represent a
strong impact? - CORRECT ANSWER - personally recommending a book to a family
member
