Stukent Unit 1 UPDATED ACTUAL Exam
Questions and CORRECT Answers
section 1: what is marketing - CORRECT ANSWER -
Marketing - CORRECT ANSWER - The process of communicating a company's value to
customers
Advertising - CORRECT ANSWER - Process of communicating with potential customers
to promote a product or service
Brand - CORRECT ANSWER - Process of creating and maintaining the identity
Customer support - CORRECT ANSWER - A range of activities to assist customers in
resolving issues; involves the goal of promoting customer satisfaction
Distribution - CORRECT ANSWER - Path the product or service purchased travels from
the company to consumer
Event planning - CORRECT ANSWER - Process of arranging trade shows, conventions,
meetings, etc. that meet determined goals, messages, or purposes
Marketing Research - CORRECT ANSWER - Process of gathering and analyzing
information about customers needs and preferences
media planning - CORRECT ANSWER - Process of determining the most effective
approach to advertise a product or service
Public Relations (PR) - CORRECT ANSWER - efforts made by a company to shape the
way audiences perceive the company
, sales - CORRECT ANSWER - Department responsible for selling products or services to
customers and meeting the company sales goals
Sales Promotion - CORRECT ANSWER - Short-term activity the provides incentives to
potential customers and that is intended to help increase sales or create AWARENESS of a
product or service
3 main goals of a marketing department - CORRECT ANSWER - 1. Increase sales
2. Build customer awareness and loyalty
3. Acquire new customers
section 2: Understanding the customer - CORRECT ANSWER -
Target audiences (target markets) - CORRECT ANSWER - Marketers need to be aware of
two groups of customers: your current customers and your potential new customers
Target market information - CORRECT ANSWER - - Demographics (age, gender,
Geographic Location)
- Household Income
- Education level
- Purchase habits
- needs, wants, goals, desires
- Struggles, challenges, difficulties
- Products/services they currently purchase
- Competitive landscape
Focus groups - CORRECT ANSWER - Are diverse groups of consumers that participate in
guided interviews conducted to better understand customer perception of a product or service.
Questions and CORRECT Answers
section 1: what is marketing - CORRECT ANSWER -
Marketing - CORRECT ANSWER - The process of communicating a company's value to
customers
Advertising - CORRECT ANSWER - Process of communicating with potential customers
to promote a product or service
Brand - CORRECT ANSWER - Process of creating and maintaining the identity
Customer support - CORRECT ANSWER - A range of activities to assist customers in
resolving issues; involves the goal of promoting customer satisfaction
Distribution - CORRECT ANSWER - Path the product or service purchased travels from
the company to consumer
Event planning - CORRECT ANSWER - Process of arranging trade shows, conventions,
meetings, etc. that meet determined goals, messages, or purposes
Marketing Research - CORRECT ANSWER - Process of gathering and analyzing
information about customers needs and preferences
media planning - CORRECT ANSWER - Process of determining the most effective
approach to advertise a product or service
Public Relations (PR) - CORRECT ANSWER - efforts made by a company to shape the
way audiences perceive the company
, sales - CORRECT ANSWER - Department responsible for selling products or services to
customers and meeting the company sales goals
Sales Promotion - CORRECT ANSWER - Short-term activity the provides incentives to
potential customers and that is intended to help increase sales or create AWARENESS of a
product or service
3 main goals of a marketing department - CORRECT ANSWER - 1. Increase sales
2. Build customer awareness and loyalty
3. Acquire new customers
section 2: Understanding the customer - CORRECT ANSWER -
Target audiences (target markets) - CORRECT ANSWER - Marketers need to be aware of
two groups of customers: your current customers and your potential new customers
Target market information - CORRECT ANSWER - - Demographics (age, gender,
Geographic Location)
- Household Income
- Education level
- Purchase habits
- needs, wants, goals, desires
- Struggles, challenges, difficulties
- Products/services they currently purchase
- Competitive landscape
Focus groups - CORRECT ANSWER - Are diverse groups of consumers that participate in
guided interviews conducted to better understand customer perception of a product or service.
