MKT Stukent Quizzes UPDATED Exam Questions and CORRECT Answers

MKT Stukent Quizzes UPDATED Exam
Questions and CORRECT Answers
4 years - CORRECT ANSWER - How long did it take the Internet to reach 50 million
people?


25% - CORRECT ANSWER - What percentage of smartphone owners between the ages
of 18-44 state they cannot recall the last time their mobile phone was not next to them?


Face with Tears of Joy emoji - CORRECT ANSWER - What was the 2015 Oxford
Dictionary Word of the Year?


any digital content that is produced and shared by end users of an online service or website -
CORRECT ANSWER - What is user-generated content (UGC)?



Unrealistic customer expectations - CORRECT ANSWER - Which of the following is
NOT an advantage of social media?


True - CORRECT ANSWER - True or False: Consumers now regard social media as a
more trustworthy source of information over traditional marketing communication:


Likes + comments + shares + clicks - CORRECT ANSWER - Which are social media
engagements?


The number of people who have seen any activity from your social media account. - CORRECT
ANSWER - What is social media reach?


Brand loyalty
None of these options
Increased Exposure/Brand Awareness

,All of these options (Yes)
Lead Generation

Increased traffic - CORRECT ANSWER - Which of the following is a benefit of social
media marketing?


What the public shares digitally and verbally about a brand. - CORRECT ANSWER -
What is earned media?


industry targeted keywords - CORRECT ANSWER - The strongest Twitter bios usually
contain _____________.


All of these options (YES)
It helps you see into the future, as it is the framework for the process of creating your life.
A picture of your true self in the future
It includes all the important elements of your life and career.
It is who you want to be, what you want to do, how you want to feel, and with whom you want to
associate yourself. - CORRECT ANSWER - What is a personal vision?



Core principles that give meaning to your life. - CORRECT ANSWER - What are values?


What intrigue and motivate you in determining how you want to spend your time. - CORRECT
ANSWER - What are passions?



Opportunities - CORRECT ANSWER - Which of the following are external, and help you
foresee what you may be facing in the industry?


True - CORRECT ANSWER - True or False: You are 7 times more likely to be found on
LinkedIn with a profile picture.

, How you want to be found by a potential employer. - CORRECT ANSWER - If you are a
student, how should you describe yourself with your LinkedIn headline?


Use visuals
Post regular status updates
All of these options (YES)
Find and join LinkedIn groups

Invite people to connect - CORRECT ANSWER - What is a great way to become an active
participant on LinkedIn and Twitter?


Tag or post pictures and videos of people without their permission. - CORRECT
ANSWER - Which of the following should you NOT do on social media?


The words you would use to define your personality, or the value that you offer. - CORRECT
ANSWER - What are personal brand attributes?



Create a social media calendar. - CORRECT ANSWER - What is a way to plan, organize
and schedule all social media activities?


True - CORRECT ANSWER - True or False: A social media distribution strategy
determines the network and frequency of posts and content types that will be published on each
network.


the planning, development and management of social media content - CORRECT
ANSWER - A social media content strategy is __________.



False - CORRECT ANSWER - True or False: Tuning is the continuous process of fine
tuning every post before it gets published.


True - CORRECT ANSWER - True or False: A social media marketing strategy outlines
the strategies and tactics for how a company will incorporate social media into its business.