©THEBRIGHT 2024/2025 ALL RIGHTS RESERVED.
SLM 273: Exam 2 Questions And Answers
100% Guaranteed Pass.
Primary roles and functions of mass media - Answer✔1. informing
2. creating
3. influencing
4. entertaining
5. telling
6. delivering
7. reinforcing
primary role and function of mass media: informing - Answer✔presenting newsworthy stories
primary role and function of mass media: creating - Answer✔producing a story or event
primary role and function of mass media: influencing - Answer✔reporting information that
changes mindsets and actions
primary role and function of mass media: entertaining - Answer✔providing diversion for people
to hear, see, read, or experience
primary role and function of mass media: telling - Answer✔publishing commentary and opinions
primary role and function of mass media: delivering - Answer✔bringing messages to an
audience
primary role and function of mass media: reinforcing - Answer✔supporting cultural values
symbiotic relationship - Answer✔the sport entity and the sport media are interdependent of each
other
convergence - Answer✔Multimedia convergence is also evident in sport reporters' expanding
routines and responsibilities; words, pictures, videos, audio recordings, and other
demassification - Answer✔divides the masses into segments before choosing which segments to
target. (specialization)
magazines do this to survive
1|Page
, ©THEBRIGHT 2024/2025 ALL RIGHTS RESERVED.
one sport book and author - Answer✔The Boys of Summer, By Roger Kahn.
1930s radio importance-1940s - Answer✔-golden age of the radio
-"fandom" was one element of radio's ability to connect the nation and help overcome
differences in race, gender, age, and location
-individuals had more leisure time than before, and people relied on radio and the movies for
entertainment and enjoyment
-the number of homes with radios increased from 12 million to 30 million, and advertising
revenue expanded from $40 million to $155 million
-actuality sounds, helped fans imagine the event
actuality sound - Answer✔the sounds that you would hear if you were live at an event
olympics rating juggernaut - Answer✔-Whereas consumption habits change and evolve with
Netflix, Hulu, and other streaming services, the Olympics still remain a "ratings juggernaut,"
-ad sales generating $900 million from the 2018 Olympics
year of ESPN's debut - Answer✔ESPN TV 1979
ESPN Radio debuted in 1992
digital sport media - Answer✔is sports media content that can be created, modified, viewed, and
distributed through digital, electronic platforms (internet, social media)
Internet is immediate and instantaneous - Answer✔-complex medium that provides an additional
communication channel, thus serving as an alternative mechanism to establish communication
-best illustrated in the sport industry. For example, on the official Super Bowl website
(www.superbowl.com), sport consumers can obtain information such as game recaps and game
stats for all past Super Bowls, as well as access their National Football League (NFL) fantasy
teams.
% of US adults who use the internet - Answer✔90%
most popular sport websites - Answer✔yahoo! sports
espn
bleacher report
CBS sports
sports illustrated
Searching - Answer✔-Searching refers to a more detailed and strategic process that is often
facilitated by professionals who serve as liaisons between users and the database being searched
2|Page
SLM 273: Exam 2 Questions And Answers
100% Guaranteed Pass.
Primary roles and functions of mass media - Answer✔1. informing
2. creating
3. influencing
4. entertaining
5. telling
6. delivering
7. reinforcing
primary role and function of mass media: informing - Answer✔presenting newsworthy stories
primary role and function of mass media: creating - Answer✔producing a story or event
primary role and function of mass media: influencing - Answer✔reporting information that
changes mindsets and actions
primary role and function of mass media: entertaining - Answer✔providing diversion for people
to hear, see, read, or experience
primary role and function of mass media: telling - Answer✔publishing commentary and opinions
primary role and function of mass media: delivering - Answer✔bringing messages to an
audience
primary role and function of mass media: reinforcing - Answer✔supporting cultural values
symbiotic relationship - Answer✔the sport entity and the sport media are interdependent of each
other
convergence - Answer✔Multimedia convergence is also evident in sport reporters' expanding
routines and responsibilities; words, pictures, videos, audio recordings, and other
demassification - Answer✔divides the masses into segments before choosing which segments to
target. (specialization)
magazines do this to survive
1|Page
, ©THEBRIGHT 2024/2025 ALL RIGHTS RESERVED.
one sport book and author - Answer✔The Boys of Summer, By Roger Kahn.
1930s radio importance-1940s - Answer✔-golden age of the radio
-"fandom" was one element of radio's ability to connect the nation and help overcome
differences in race, gender, age, and location
-individuals had more leisure time than before, and people relied on radio and the movies for
entertainment and enjoyment
-the number of homes with radios increased from 12 million to 30 million, and advertising
revenue expanded from $40 million to $155 million
-actuality sounds, helped fans imagine the event
actuality sound - Answer✔the sounds that you would hear if you were live at an event
olympics rating juggernaut - Answer✔-Whereas consumption habits change and evolve with
Netflix, Hulu, and other streaming services, the Olympics still remain a "ratings juggernaut,"
-ad sales generating $900 million from the 2018 Olympics
year of ESPN's debut - Answer✔ESPN TV 1979
ESPN Radio debuted in 1992
digital sport media - Answer✔is sports media content that can be created, modified, viewed, and
distributed through digital, electronic platforms (internet, social media)
Internet is immediate and instantaneous - Answer✔-complex medium that provides an additional
communication channel, thus serving as an alternative mechanism to establish communication
-best illustrated in the sport industry. For example, on the official Super Bowl website
(www.superbowl.com), sport consumers can obtain information such as game recaps and game
stats for all past Super Bowls, as well as access their National Football League (NFL) fantasy
teams.
% of US adults who use the internet - Answer✔90%
most popular sport websites - Answer✔yahoo! sports
espn
bleacher report
CBS sports
sports illustrated
Searching - Answer✔-Searching refers to a more detailed and strategic process that is often
facilitated by professionals who serve as liaisons between users and the database being searched
2|Page
