©THEBRIGHT 2024/2025 ALL RIGHTS RESERVED.
SLM 273: Exam 1 Questions And Answers
100% Guaranteed Pass.
TV contracts, know the percentage of NCAA and amount of money involved - Answer✔able to
stream live across the world, dozens of sport channels, NFL in 2018: $8 billion from tv contracts,
NCAA 90% of rev from march madness, NCAA 11 year $6 billion deal with CBS for march
madnesss
Rovell Quote about TV - Answer✔While most other forms of television are commonly watched
on demand or DVR'd, allowing viewers to fast-forward through commercials, sports
programming is one of the few sectors remaining in which watching live is crucial for most
audiences. Consider this: More than 99 percent of ESPN's content is consumed live. As we are
starting to move away from television and on to other ways to watch—tablet, mobile—this
equation hasn't changed.... [In contrast, the] rest of the TV world outside of sports is proving
harder and harder to monetize
sport management definition - Answer✔the study and practice of all people, activities,
businesses, or organizations involved in producing, facilitating, promoting, or organizing any
sport-related business or product
sport communication definition - Answer✔process by which people in sport, in a sport setting, or
through a sport endeavor share symbols as they create meaning through interaction
Skills and advice for getting into the sport communication field - Answer✔CONVERGENCE of
media entities, study a variety of courses, become familiar with multiple mediums (video,
written, tv, radio), major in sport comm, take individual courses for sport comm, PR, marketing,
communication, journalism, learn another language,
key audiences - Answer✔fans, members of the public, politicians, owners and investors, athletes,
members of media
5 career segments in sport comm - Answer✔1. management (VP comm for a team)
2. media (broadcaster, writer, social media)
3. support services (relations coordinator, public and community relations)
4. entertainment (video game designer, film maker)
5. misc (media researcher, media buyer)\
1|Page
, ©THEBRIGHT 2024/2025 ALL RIGHTS RESERVED.
career opportunities in sport communication have been greatly influenced by the convergence of
the mass media—that is, the increasingly overlapping relationships between media entities
Felton quote - Answer✔"The advances in technology over a relatively short period of time
represent the most significant change and impact in our communications mission," Felton said.
"The speed and efficiency of communications tools are overwhelming along with continuing
technology advancement. At the same time, I'm still convinced the development and
maintenance of interpersonal communications is still the formula for getting important things
done" (personal communication).
gatekeeper - Answer✔key decision maker determines what gets covered by a given magazine or
newspaper—whether national, regional, or local and whether tabloid, broadsheet, daily, weekly,
or specialized—and what does not make the cut.
editor - Answer✔you are the gatekeeper typically, editor in chief, editorial director, executive
editor, managing editor, senior editor
freelancing - Answer✔good choice for someone who wants to be a sportswriter or photographer
but does not want the demands of a full-time position with a newspaper, wire service, or
magazine.
sport internet and sport social media - Answer✔promote organization on social media, nowadays
your career can end by saying one dumb thing on social media, social media has opened so many
positions in the industry,
sport public relations - Answer✔- related to both marketing and advertising in that its goal is to
generate awareness of an organization's products. The key focus of sport public relations is to
manage information flow between the organization and its key publics—both internal and
external.
- crafting positive images that present the organization and its stakeholders in the most favorable
manner possible.
- fostering mutually beneficial relationships with the general public, the media, and the local
community
stakeholders - Answer✔VESTED INTEREST in sport industry/team, such as advertisers, other
sport organizations, media outlets, clients, and fans.
keys to entering the field: 5 step process - Answer✔1. self evaluation (examine skill set and
passion for the field, career counseling, strengthen areas that need work)
2. education (major or minor in sport comm, but also do real life experiences within the industry)
3. networking (make relationships in the field and outside but in a related field, its not what you
know its who you know)
4. experiential learning (volunteer or work in the field, intern, volunteer,
5. job search (Select positions for which you are qualified, and craft your résumé and cover letter
to highlight your experiences, abilities, and key strengths as they relate to the specific position.)
2|Page
SLM 273: Exam 1 Questions And Answers
100% Guaranteed Pass.
TV contracts, know the percentage of NCAA and amount of money involved - Answer✔able to
stream live across the world, dozens of sport channels, NFL in 2018: $8 billion from tv contracts,
NCAA 90% of rev from march madness, NCAA 11 year $6 billion deal with CBS for march
madnesss
Rovell Quote about TV - Answer✔While most other forms of television are commonly watched
on demand or DVR'd, allowing viewers to fast-forward through commercials, sports
programming is one of the few sectors remaining in which watching live is crucial for most
audiences. Consider this: More than 99 percent of ESPN's content is consumed live. As we are
starting to move away from television and on to other ways to watch—tablet, mobile—this
equation hasn't changed.... [In contrast, the] rest of the TV world outside of sports is proving
harder and harder to monetize
sport management definition - Answer✔the study and practice of all people, activities,
businesses, or organizations involved in producing, facilitating, promoting, or organizing any
sport-related business or product
sport communication definition - Answer✔process by which people in sport, in a sport setting, or
through a sport endeavor share symbols as they create meaning through interaction
Skills and advice for getting into the sport communication field - Answer✔CONVERGENCE of
media entities, study a variety of courses, become familiar with multiple mediums (video,
written, tv, radio), major in sport comm, take individual courses for sport comm, PR, marketing,
communication, journalism, learn another language,
key audiences - Answer✔fans, members of the public, politicians, owners and investors, athletes,
members of media
5 career segments in sport comm - Answer✔1. management (VP comm for a team)
2. media (broadcaster, writer, social media)
3. support services (relations coordinator, public and community relations)
4. entertainment (video game designer, film maker)
5. misc (media researcher, media buyer)\
1|Page
, ©THEBRIGHT 2024/2025 ALL RIGHTS RESERVED.
career opportunities in sport communication have been greatly influenced by the convergence of
the mass media—that is, the increasingly overlapping relationships between media entities
Felton quote - Answer✔"The advances in technology over a relatively short period of time
represent the most significant change and impact in our communications mission," Felton said.
"The speed and efficiency of communications tools are overwhelming along with continuing
technology advancement. At the same time, I'm still convinced the development and
maintenance of interpersonal communications is still the formula for getting important things
done" (personal communication).
gatekeeper - Answer✔key decision maker determines what gets covered by a given magazine or
newspaper—whether national, regional, or local and whether tabloid, broadsheet, daily, weekly,
or specialized—and what does not make the cut.
editor - Answer✔you are the gatekeeper typically, editor in chief, editorial director, executive
editor, managing editor, senior editor
freelancing - Answer✔good choice for someone who wants to be a sportswriter or photographer
but does not want the demands of a full-time position with a newspaper, wire service, or
magazine.
sport internet and sport social media - Answer✔promote organization on social media, nowadays
your career can end by saying one dumb thing on social media, social media has opened so many
positions in the industry,
sport public relations - Answer✔- related to both marketing and advertising in that its goal is to
generate awareness of an organization's products. The key focus of sport public relations is to
manage information flow between the organization and its key publics—both internal and
external.
- crafting positive images that present the organization and its stakeholders in the most favorable
manner possible.
- fostering mutually beneficial relationships with the general public, the media, and the local
community
stakeholders - Answer✔VESTED INTEREST in sport industry/team, such as advertisers, other
sport organizations, media outlets, clients, and fans.
keys to entering the field: 5 step process - Answer✔1. self evaluation (examine skill set and
passion for the field, career counseling, strengthen areas that need work)
2. education (major or minor in sport comm, but also do real life experiences within the industry)
3. networking (make relationships in the field and outside but in a related field, its not what you
know its who you know)
4. experiential learning (volunteer or work in the field, intern, volunteer,
5. job search (Select positions for which you are qualified, and craft your résumé and cover letter
to highlight your experiences, abilities, and key strengths as they relate to the specific position.)
2|Page
