New WGU D174 Marketing Management Exam
Prep Test Bank With 250 Questions and Correct
Answers For Oa And Pre-Assessment Prep/ Wgu
D174 Test Bank 2025/ D174 Assessment Prep
2025
What are the 4Ps of the marketing mix?
Product, price, place, promotion
What is a key component of the relationship-oriented marketing approach?
Customer relationship management (CRM)
Which step in the service profit chain is directly after customer satisfaction?
Internal service quality
Employee satisfaction
Revenue growth and profitability
Customer loyalty
Customer loyalty
A realty company posts all of its residential offerings online, including interior and
exterior pictures of the properties. The realtor takes this step so that potential
customers can see if the property will meet their needs. Which service attributes do
these actions represent?
Search
Tangibility
Credence
Experience
Tangibility
A pet boarding facility decides to offer exit baths for dogs that stay more than five
days to ensure that all pets go home clean and smelling good. Although the
customers do not anticipate this service, they are happy it occurs. Which customer
satisfaction element is demonstrated by this boarding facility?
pg. 1
,Service encounter
Delight surprise
Unexpected benefit
Loyalty reward
Delight surprise
A technology company requested that all employees work from home. One
employee upgraded home internet service to accommodate the family wi-fi usage.
The employee discovered that the internet connection would pause and be delayed.
Which dimension of service quality is this an example of?
Responsiveness
Assurance
Empathy
Reliability
Reliability
If a consumer purchases a custom car wash and polish for a vintage car, which
service classification or attribute will this consumer use to evaluate the car wash?
Assurance
Experience
Search
Credence
Search
What is the pricing strategy that aims for matching a products value proposition?
Value pricing
Price skimming
Stability pricing
Target return on investment
Value pricing
A university is using SWOT analysis in its strategic planning with the goal of
addressing an anticipated decrease in birth rate within the applicant pool. Which
pg. 2
,element of SWOT has the university identified?
Opportunities
Threats
Strengths
Weaknesses
Threats
Which pricing tactic is being used when a firm gets customers to purchase a basic
product that requires continual purchases of peripherals?
High/low pricing
Captive pricing
Price bundling
Odd pricing
Captive pricing
What is the pricing tactic in which a firm marks the price of a good as the amount
it typically sells for?
Auction pricing
Everyday low pricing
Even pricing
One-price pricing
One-price pricing
Which pricing method is calculated as the total cost plus a standard mark up?
Target-return pricing
One-price pricing
Cost-plus pricing
Reference pricing
Cost-plus pricing
A bookseller routinely prices e-books for $9.99 rather than $10 to make them
appear less expensive. Which pricing tactic is being used by this bookseller?
pg. 3
, Captive pricing
Auction pricing
Odd-even pricing
Reference pricing
Odd-even pricing
What is one of the 7 Ps of marketing
Perfection
Potential
Price
Program
Price
A luxury goods manufacturer intentionally uses low quality materials in its
merchandise. Which element of the marketing mix is affected by this?
Price
Place
Promotion
Product
Product
What are two examples of unethical practices with respect to pricing?
-Implementing the use of price fixing
-Setting prices above that of matter equilibrium
-Raising prices as demand for a product grows
-Advertising prices that do not include taxes and fees
-Using price discrimination for different market segments
Price fixing
Price discrimination
Which element of the marketing mix is demonstrated by a national retailer offering
deep discounts?
Product
pg. 4
Prep Test Bank With 250 Questions and Correct
Answers For Oa And Pre-Assessment Prep/ Wgu
D174 Test Bank 2025/ D174 Assessment Prep
2025
What are the 4Ps of the marketing mix?
Product, price, place, promotion
What is a key component of the relationship-oriented marketing approach?
Customer relationship management (CRM)
Which step in the service profit chain is directly after customer satisfaction?
Internal service quality
Employee satisfaction
Revenue growth and profitability
Customer loyalty
Customer loyalty
A realty company posts all of its residential offerings online, including interior and
exterior pictures of the properties. The realtor takes this step so that potential
customers can see if the property will meet their needs. Which service attributes do
these actions represent?
Search
Tangibility
Credence
Experience
Tangibility
A pet boarding facility decides to offer exit baths for dogs that stay more than five
days to ensure that all pets go home clean and smelling good. Although the
customers do not anticipate this service, they are happy it occurs. Which customer
satisfaction element is demonstrated by this boarding facility?
pg. 1
,Service encounter
Delight surprise
Unexpected benefit
Loyalty reward
Delight surprise
A technology company requested that all employees work from home. One
employee upgraded home internet service to accommodate the family wi-fi usage.
The employee discovered that the internet connection would pause and be delayed.
Which dimension of service quality is this an example of?
Responsiveness
Assurance
Empathy
Reliability
Reliability
If a consumer purchases a custom car wash and polish for a vintage car, which
service classification or attribute will this consumer use to evaluate the car wash?
Assurance
Experience
Search
Credence
Search
What is the pricing strategy that aims for matching a products value proposition?
Value pricing
Price skimming
Stability pricing
Target return on investment
Value pricing
A university is using SWOT analysis in its strategic planning with the goal of
addressing an anticipated decrease in birth rate within the applicant pool. Which
pg. 2
,element of SWOT has the university identified?
Opportunities
Threats
Strengths
Weaknesses
Threats
Which pricing tactic is being used when a firm gets customers to purchase a basic
product that requires continual purchases of peripherals?
High/low pricing
Captive pricing
Price bundling
Odd pricing
Captive pricing
What is the pricing tactic in which a firm marks the price of a good as the amount
it typically sells for?
Auction pricing
Everyday low pricing
Even pricing
One-price pricing
One-price pricing
Which pricing method is calculated as the total cost plus a standard mark up?
Target-return pricing
One-price pricing
Cost-plus pricing
Reference pricing
Cost-plus pricing
A bookseller routinely prices e-books for $9.99 rather than $10 to make them
appear less expensive. Which pricing tactic is being used by this bookseller?
pg. 3
, Captive pricing
Auction pricing
Odd-even pricing
Reference pricing
Odd-even pricing
What is one of the 7 Ps of marketing
Perfection
Potential
Price
Program
Price
A luxury goods manufacturer intentionally uses low quality materials in its
merchandise. Which element of the marketing mix is affected by this?
Price
Place
Promotion
Product
Product
What are two examples of unethical practices with respect to pricing?
-Implementing the use of price fixing
-Setting prices above that of matter equilibrium
-Raising prices as demand for a product grows
-Advertising prices that do not include taxes and fees
-Using price discrimination for different market segments
Price fixing
Price discrimination
Which element of the marketing mix is demonstrated by a national retailer offering
deep discounts?
Product
pg. 4
