SLM 273: Exam2 questions Solved 100% Correct |
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5 career segments in sport comm - ✔✔1. management (VP comm for a team)
2. media (broadcaster, writer, social media)
3. support services (relations coordinator, public and community relations)
4. entertainment (video game designer, film maker)
5. misc (media researcher, media buyer)\
career opportunities in sport communication have been greatly influenced by the
convergence of the mass media—that is, the increasingly overlapping relationships
between media entities
Felton quote - ✔✔"The advances in technology over a relatively short period of time
represent the most significant change and impact in our communications mission,"
Felton said. "The speed and efficiency of communications tools are overwhelming along
with continuing technology advancement. At the same time, I'm still convinced the
development and maintenance of interpersonal communications is still the formula for
getting important things done" (personal communication).
gatekeeper - ✔✔key decision maker determines what gets covered by a given
magazine or newspaper—whether national, regional, or local and whether tabloid,
broadsheet, daily, weekly, or specialized—and what does not make the cut.
editor - ✔✔you are the gatekeeper typically, editor in chief, editorial director,
executive editor, managing editor, senior editor
freelancing - ✔✔good choice for someone who wants to be a sportswriter or
photographer but does not want the demands of a full-time position with a newspaper,
wire service, or magazine.
, sport internet and sport social media - ✔✔promote organization on social media,
nowadays your career can end by saying one dumb thing on social media, social media
has opened so many positions in the industry,
sport public relations - ✔✔- related to both marketing and advertising in that its goal
is to generate awareness of an organization's products. The key focus of sport public
relations is to manage information flow between the organization and its key publics—
both internal and external.
- crafting positive images that present the organization and its stakeholders in the most
favorable manner possible.
- fostering mutually beneficial relationships with the general public, the media, and the
local community
stakeholders - ✔✔VESTED INTEREST in sport industry/team, such as advertisers,
other sport organizations, media outlets, clients, and fans.
keys to entering the field: 5 step process - ✔✔1. self evaluation (examine skill set and
passion for the field, career counseling, strengthen areas that need work)
2. education (major or minor in sport comm, but also do real life experiences within the
industry)
3. networking (make relationships in the field and outside but in a related field, its not
what you know its who you know)
4. experiential learning (volunteer or work in the field, intern, volunteer,
5. job search (Select positions for which you are qualified, and craft your résumé and
cover letter to highlight your experiences, abilities, and key strengths as they relate to
the specific position.)
early coverage of leisure activities - ✔✔-typically addressed horse racing, boxing, and
wrestling, (1839) and was covering such sports as cricket, baseball, rowing, and
Verified Solutions
5 career segments in sport comm - ✔✔1. management (VP comm for a team)
2. media (broadcaster, writer, social media)
3. support services (relations coordinator, public and community relations)
4. entertainment (video game designer, film maker)
5. misc (media researcher, media buyer)\
career opportunities in sport communication have been greatly influenced by the
convergence of the mass media—that is, the increasingly overlapping relationships
between media entities
Felton quote - ✔✔"The advances in technology over a relatively short period of time
represent the most significant change and impact in our communications mission,"
Felton said. "The speed and efficiency of communications tools are overwhelming along
with continuing technology advancement. At the same time, I'm still convinced the
development and maintenance of interpersonal communications is still the formula for
getting important things done" (personal communication).
gatekeeper - ✔✔key decision maker determines what gets covered by a given
magazine or newspaper—whether national, regional, or local and whether tabloid,
broadsheet, daily, weekly, or specialized—and what does not make the cut.
editor - ✔✔you are the gatekeeper typically, editor in chief, editorial director,
executive editor, managing editor, senior editor
freelancing - ✔✔good choice for someone who wants to be a sportswriter or
photographer but does not want the demands of a full-time position with a newspaper,
wire service, or magazine.
, sport internet and sport social media - ✔✔promote organization on social media,
nowadays your career can end by saying one dumb thing on social media, social media
has opened so many positions in the industry,
sport public relations - ✔✔- related to both marketing and advertising in that its goal
is to generate awareness of an organization's products. The key focus of sport public
relations is to manage information flow between the organization and its key publics—
both internal and external.
- crafting positive images that present the organization and its stakeholders in the most
favorable manner possible.
- fostering mutually beneficial relationships with the general public, the media, and the
local community
stakeholders - ✔✔VESTED INTEREST in sport industry/team, such as advertisers,
other sport organizations, media outlets, clients, and fans.
keys to entering the field: 5 step process - ✔✔1. self evaluation (examine skill set and
passion for the field, career counseling, strengthen areas that need work)
2. education (major or minor in sport comm, but also do real life experiences within the
industry)
3. networking (make relationships in the field and outside but in a related field, its not
what you know its who you know)
4. experiential learning (volunteer or work in the field, intern, volunteer,
5. job search (Select positions for which you are qualified, and craft your résumé and
cover letter to highlight your experiences, abilities, and key strengths as they relate to
the specific position.)
early coverage of leisure activities - ✔✔-typically addressed horse racing, boxing, and
wrestling, (1839) and was covering such sports as cricket, baseball, rowing, and
