SLM 273: Exam 2 Questions And
Verified Answers
primary roles and functions of mass media - ANSWER 1. informing
2. creating
3. influencing
4. entertaining
5. telling
6. delivering
7. reinforcing
primary role and function of mass media: informing - ANSWER presenting newsworthy
stories
primary role and function of mass media: creating - ANSWER producing a story or event
primary role and function of mass media: influencing - ANSWER reporting information
that changes mindsets and actions
primary role and function of mass media: entertaining - ANSWER providing diversion for
people to hear, see, read, or experience
primary role and function of mass media: telling - ANSWER publishing commentary and
opinions
primary role and function of mass media: delivering - ANSWER bringing messages to an
audience
primary role and function of mass media: reinforcing - ANSWER supporting cultural
values
symbiotic relationship - ANSWER the sport entity and the sport media are
interdependent of each other
convergence - ANSWER Multimedia convergence is also evident in sport reporters'
expanding routines and responsibilities; words, pictures, videos, audio recordings, and
other
demassification - ANSWER divides the masses into segments before choosing which
, segments to target. (specialization)
magazines do this to survive
one sport book and author - ANSWER The Boys of Summer, By Roger Kahn.
1930s radio importance-1940s - ANSWER -golden age of the radio
-"fandom" was one element of radio's ability to connect the nation and help overcome
differences in race, gender, age, and location
-individuals had more leisure time than before, and people relied on radio and the
movies for entertainment and enjoyment
-the number of homes with radios increased from 12 million to 30 million, and
advertising revenue expanded from $40 million to $155 million
-actuality sounds, helped fans imagine the event
actuality sound - ANSWER the sounds that you would hear if you were live at an event
olympics rating juggernaut - ANSWER -Whereas consumption habits change and evolve
with Netflix, Hulu, and other streaming services, the Olympics still remain a "ratings
juggernaut,"
-ad sales generating $900 million from the 2018 Olympics
year of ESPN's debut - ANSWER ESPN TV 1979
ESPN Radio debuted in 1992
digital sport media - ANSWER is sports media content that can be created, modified,
viewed, and distributed through digital, electronic platforms (internet, social media)
Internet is immediate and instantaneous - ANSWER -complex medium that provides an
additional communication channel, thus serving as an alternative mechanism to
establish communication
-best illustrated in the sport industry. For example, on the official Super Bowl website
(www.superbowl.com), sport consumers can obtain information such as game recaps
and game stats for all past Super Bowls, as well as access their National Football
League (NFL) fantasy teams.
% of US adults who use the internet - ANSWER 90%
most popular sport websites - ANSWER yahoo! sports
espn
bleacher report
Verified Answers
primary roles and functions of mass media - ANSWER 1. informing
2. creating
3. influencing
4. entertaining
5. telling
6. delivering
7. reinforcing
primary role and function of mass media: informing - ANSWER presenting newsworthy
stories
primary role and function of mass media: creating - ANSWER producing a story or event
primary role and function of mass media: influencing - ANSWER reporting information
that changes mindsets and actions
primary role and function of mass media: entertaining - ANSWER providing diversion for
people to hear, see, read, or experience
primary role and function of mass media: telling - ANSWER publishing commentary and
opinions
primary role and function of mass media: delivering - ANSWER bringing messages to an
audience
primary role and function of mass media: reinforcing - ANSWER supporting cultural
values
symbiotic relationship - ANSWER the sport entity and the sport media are
interdependent of each other
convergence - ANSWER Multimedia convergence is also evident in sport reporters'
expanding routines and responsibilities; words, pictures, videos, audio recordings, and
other
demassification - ANSWER divides the masses into segments before choosing which
, segments to target. (specialization)
magazines do this to survive
one sport book and author - ANSWER The Boys of Summer, By Roger Kahn.
1930s radio importance-1940s - ANSWER -golden age of the radio
-"fandom" was one element of radio's ability to connect the nation and help overcome
differences in race, gender, age, and location
-individuals had more leisure time than before, and people relied on radio and the
movies for entertainment and enjoyment
-the number of homes with radios increased from 12 million to 30 million, and
advertising revenue expanded from $40 million to $155 million
-actuality sounds, helped fans imagine the event
actuality sound - ANSWER the sounds that you would hear if you were live at an event
olympics rating juggernaut - ANSWER -Whereas consumption habits change and evolve
with Netflix, Hulu, and other streaming services, the Olympics still remain a "ratings
juggernaut,"
-ad sales generating $900 million from the 2018 Olympics
year of ESPN's debut - ANSWER ESPN TV 1979
ESPN Radio debuted in 1992
digital sport media - ANSWER is sports media content that can be created, modified,
viewed, and distributed through digital, electronic platforms (internet, social media)
Internet is immediate and instantaneous - ANSWER -complex medium that provides an
additional communication channel, thus serving as an alternative mechanism to
establish communication
-best illustrated in the sport industry. For example, on the official Super Bowl website
(www.superbowl.com), sport consumers can obtain information such as game recaps
and game stats for all past Super Bowls, as well as access their National Football
League (NFL) fantasy teams.
% of US adults who use the internet - ANSWER 90%
most popular sport websites - ANSWER yahoo! sports
espn
bleacher report
