SLM 273: Exam 1 Study Set 2025
TV contracts, know the percentage of NCAA and amount of money involved - ANSWER
able to stream live across the world, dozens of sport channels, NFL in 2018: $8 billion
from tv contracts, NCAA 90% of rev from march madness, NCAA 11 year $6 billion deal
with CBS for march madnesss
Rovell Quote about TV - ANSWER While most other forms of television are commonly
watched on demand or DVR'd, allowing viewers to fast-forward through commercials,
sports programming is one of the few sectors remaining in which watching live is crucial
for most audiences. Consider this: More than 99 percent of ESPN's content is consumed
live. As we are starting to move away from television and on to other ways to
watch—tablet, mobile—this equation hasn't changed.... [In contrast, the] rest of the TV
world outside of sports is proving harder and harder to monetize
sport management definition - ANSWER the study and practice of all people, activities,
businesses, or organizations involved in producing, facilitating, promoting, or
organizing any sport-related business or product
sport communication definition - ANSWER process by which people in sport, in a sport
setting, or through a sport endeavor share symbols as they create meaning through
interaction
Skills and advice for getting into the sport communication field - ANSWER
CONVERGENCE of media entities, study a variety of courses, become familiar with
multiple mediums (video, written, tv, radio), major in sport comm, take individual
courses for sport comm, PR, marketing, communication, journalism, learn another
language,
key audiences - ANSWER fans, members of the public, politicians, owners and
investors, athletes, members of media
5 career segments in sport comm - ANSWER 1. management (VP comm for a team)
2. media (broadcaster, writer, social media)
3. support services (relations coordinator, public and community relations)
4. entertainment (video game designer, film maker)
5. misc (media researcher, media buyer)\
career opportunities in sport communication have been greatly influenced by the
convergence of the mass media—that is, the increasingly overlapping relationships
between media entities
, Felton quote - ANSWER "The advances in technology over a relatively short period of
time represent the most significant change and impact in our communications mission,"
Felton said. "The speed and efficiency of communications tools are overwhelming along
with continuing technology advancement. At the same time, I'm still convinced the
development and maintenance of interpersonal communications is still the formula for
getting important things done" (personal communication).
gatekeeper - ANSWER key decision maker determines what gets covered by a given
magazine or newspaper—whether national, regional, or local and whether tabloid,
broadsheet, daily, weekly, or specialized—and what does not make the cut.
editor - ANSWER you are the gatekeeper typically, editor in chief, editorial director,
executive editor, managing editor, senior editor
freelancing - ANSWER good choice for someone who wants to be a sportswriter or
photographer but does not want the demands of a full-time position with a newspaper,
wire service, or magazine.
sport internet and sport social media - ANSWER promote organization on social media,
nowadays your career can end by saying one dumb thing on social media, social media
has opened so many positions in the industry,
sport public relations - ANSWER - related to both marketing and advertising in that its
goal is to generate awareness of an organization's products. The key focus of sport
public relations is to manage information flow between the organization and its key
publics—both internal and external.
- crafting positive images that present the organization and its stakeholders in the most
favorable manner possible.
- fostering mutually beneficial relationships with the general public, the media, and the
local community
stakeholders - ANSWER VESTED INTEREST in sport industry/team, such as advertisers,
other sport organizations, media outlets, clients, and fans.
keys to entering the field: 5 step process - ANSWER 1. self evaluation (examine skill set
and passion for the field, career counseling, strengthen areas that need work)
2. education (major or minor in sport comm, but also do real life experiences within the
industry)
3. networking (make relationships in the field and outside but in a related field, its not
what you know its who you know)
4. experiential learning (volunteer or work in the field, intern, volunteer,
5. job search (Select positions for which you are qualified, and craft your résumé and
cover letter to highlight your experiences, abilities, and key strengths as they relate to
TV contracts, know the percentage of NCAA and amount of money involved - ANSWER
able to stream live across the world, dozens of sport channels, NFL in 2018: $8 billion
from tv contracts, NCAA 90% of rev from march madness, NCAA 11 year $6 billion deal
with CBS for march madnesss
Rovell Quote about TV - ANSWER While most other forms of television are commonly
watched on demand or DVR'd, allowing viewers to fast-forward through commercials,
sports programming is one of the few sectors remaining in which watching live is crucial
for most audiences. Consider this: More than 99 percent of ESPN's content is consumed
live. As we are starting to move away from television and on to other ways to
watch—tablet, mobile—this equation hasn't changed.... [In contrast, the] rest of the TV
world outside of sports is proving harder and harder to monetize
sport management definition - ANSWER the study and practice of all people, activities,
businesses, or organizations involved in producing, facilitating, promoting, or
organizing any sport-related business or product
sport communication definition - ANSWER process by which people in sport, in a sport
setting, or through a sport endeavor share symbols as they create meaning through
interaction
Skills and advice for getting into the sport communication field - ANSWER
CONVERGENCE of media entities, study a variety of courses, become familiar with
multiple mediums (video, written, tv, radio), major in sport comm, take individual
courses for sport comm, PR, marketing, communication, journalism, learn another
language,
key audiences - ANSWER fans, members of the public, politicians, owners and
investors, athletes, members of media
5 career segments in sport comm - ANSWER 1. management (VP comm for a team)
2. media (broadcaster, writer, social media)
3. support services (relations coordinator, public and community relations)
4. entertainment (video game designer, film maker)
5. misc (media researcher, media buyer)\
career opportunities in sport communication have been greatly influenced by the
convergence of the mass media—that is, the increasingly overlapping relationships
between media entities
, Felton quote - ANSWER "The advances in technology over a relatively short period of
time represent the most significant change and impact in our communications mission,"
Felton said. "The speed and efficiency of communications tools are overwhelming along
with continuing technology advancement. At the same time, I'm still convinced the
development and maintenance of interpersonal communications is still the formula for
getting important things done" (personal communication).
gatekeeper - ANSWER key decision maker determines what gets covered by a given
magazine or newspaper—whether national, regional, or local and whether tabloid,
broadsheet, daily, weekly, or specialized—and what does not make the cut.
editor - ANSWER you are the gatekeeper typically, editor in chief, editorial director,
executive editor, managing editor, senior editor
freelancing - ANSWER good choice for someone who wants to be a sportswriter or
photographer but does not want the demands of a full-time position with a newspaper,
wire service, or magazine.
sport internet and sport social media - ANSWER promote organization on social media,
nowadays your career can end by saying one dumb thing on social media, social media
has opened so many positions in the industry,
sport public relations - ANSWER - related to both marketing and advertising in that its
goal is to generate awareness of an organization's products. The key focus of sport
public relations is to manage information flow between the organization and its key
publics—both internal and external.
- crafting positive images that present the organization and its stakeholders in the most
favorable manner possible.
- fostering mutually beneficial relationships with the general public, the media, and the
local community
stakeholders - ANSWER VESTED INTEREST in sport industry/team, such as advertisers,
other sport organizations, media outlets, clients, and fans.
keys to entering the field: 5 step process - ANSWER 1. self evaluation (examine skill set
and passion for the field, career counseling, strengthen areas that need work)
2. education (major or minor in sport comm, but also do real life experiences within the
industry)
3. networking (make relationships in the field and outside but in a related field, its not
what you know its who you know)
4. experiential learning (volunteer or work in the field, intern, volunteer,
5. job search (Select positions for which you are qualified, and craft your résumé and
cover letter to highlight your experiences, abilities, and key strengths as they relate to
