a genuine innovation
growth
new products
this is a result of succ
researching and dev
expand foreign marke
market mix - targetin
internal growth (organic growth) customer
p
m
u
new market challenges p
b
r
use of technology is a
methods of entering a new mar
effective control
over 50% of the b
takeover 收购
benefits
external growth （inorganic growth)
when two business
same size agree to
form a bigger busin
merger 合并 pros simi
cons poss
2.2.1 Business
growth
new products
this is a result of succ
researching and dev
expand foreign marke
market mix - targetin
internal growth (organic growth) customer
p
m
u
new market challenges p
b
r
use of technology is a
methods of entering a new mar
effective control
over 50% of the b
takeover 收购
benefits
external growth （inorganic growth)
when two business
same size agree to
form a bigger busin
merger 合并 pros simi
cons poss
2.2.1 Business
