Consumer Behavior Exam 1 Study Guide
Exam Questions and Answers
#3 What are the four major uses or applications of an understanding of
consumer behavior? - -1. Consumer behavior is a complex, multidimensional
process.
2. Successful marketing decisions by firms, nonprofit organizations, and
regulatory agencies require an understanding of the processes underlying
consumer behavior.
3. Successful marketing decisions require organizations to collect info about
the specific consumers involved in the marketing decision at hand.
4. Marketing practices designed to influence consumer behavior involve
ethical issues that affect the firm, the individual, and society.
- #9 What is involved in the company analysis phase of market analysis in
Figure 1-1? - -evaluating all aspects of the firm including; financial condition,
general managerial skills, production capabilities, research and development
capabilities, technological sophistication, reputation and marketing skills.
- #11 What is involved in the conditions analysis phase of market analysis in
Figure 1-1 - -the state of the economy, the physical environment,
government regulations, and technological developments affect consumer
need and expectations as well as company and competitor capabilities.
- #24 What is meant by injurious consumption? - -this occurs when
individuals or groups make consumption decisions that have negative
consequences for their long-run well-being.
- #25 What is meant by consumer lifestyle? - -manifestation of the
individual's self-concept, the total image the person has of him/her-self as a
result of the culture he/she lives in and the individual situations and
experiences that comprise his or her daily existence.
- #3 What does the statement "Cultures sets boundaries on behaviors"
mean? - -society's culture norms effect how people make decisions, how
they solve problems, how they negotiate, how managers get work done,
what is acceptable behavior and ethnical in a society
- #15 What are demographics? Why are they important to international
marketers? - -describes a population in terms of its size, structure, and
distribution.
critical aspect for marketers is income, particularly, the distribution of
income.
Exam Questions and Answers
#3 What are the four major uses or applications of an understanding of
consumer behavior? - -1. Consumer behavior is a complex, multidimensional
process.
2. Successful marketing decisions by firms, nonprofit organizations, and
regulatory agencies require an understanding of the processes underlying
consumer behavior.
3. Successful marketing decisions require organizations to collect info about
the specific consumers involved in the marketing decision at hand.
4. Marketing practices designed to influence consumer behavior involve
ethical issues that affect the firm, the individual, and society.
- #9 What is involved in the company analysis phase of market analysis in
Figure 1-1? - -evaluating all aspects of the firm including; financial condition,
general managerial skills, production capabilities, research and development
capabilities, technological sophistication, reputation and marketing skills.
- #11 What is involved in the conditions analysis phase of market analysis in
Figure 1-1 - -the state of the economy, the physical environment,
government regulations, and technological developments affect consumer
need and expectations as well as company and competitor capabilities.
- #24 What is meant by injurious consumption? - -this occurs when
individuals or groups make consumption decisions that have negative
consequences for their long-run well-being.
- #25 What is meant by consumer lifestyle? - -manifestation of the
individual's self-concept, the total image the person has of him/her-self as a
result of the culture he/she lives in and the individual situations and
experiences that comprise his or her daily existence.
- #3 What does the statement "Cultures sets boundaries on behaviors"
mean? - -society's culture norms effect how people make decisions, how
they solve problems, how they negotiate, how managers get work done,
what is acceptable behavior and ethnical in a society
- #15 What are demographics? Why are they important to international
marketers? - -describes a population in terms of its size, structure, and
distribution.
critical aspect for marketers is income, particularly, the distribution of
income.
