consumer behavior exam 3|
Questions and Answers A+
Graded
Aspirational group - -A reference group that an individual wishes to join
- Attention to social comparison information - -- Individual compares
themselves to others to evaluate the ability level and the suitability of their
opinions
- Allows individuals to evaluate the appropriateness of their own behavior as
well as the behavior of others
- Boomerang kids - -Young adults who move back in with their parents after
living independently
Reasons: low wages, low savings, high debt, unemployment, financial crisis
- Buzz marketing - -Viral marketing technique focused on maximizing the
word-of-mouth potential of a campaign or product
Creates anticipation among consumers
- Brand Community - -A series of relationships between customers or
consumers and a brand as well as among the different consumers
Consumers that feel they have a relationship with the brand, then develop
relationships with each other around their appreciation for the brand
- Conformity - -A preference of using the behaviors or expectations of
others as a guideline for one's own consumption patterns
- Connected self-schema - -Know this for exam
Self-conceptualization of the extent to which a consumer perceives himself
or herself as being an integral part of a group
- Consumer Socialization - -How do you learn as a young child to operate in
the marketplace
Learn from parents, peers, etc.
The process through which young consumers develop attitudes and learn
skills to help them function in the marketplace
- Diffusion Process - -Way in which new products are adopted and spread
throughout a marketplace
- Dissociative group - -Group to which a consumer does not want to belong
, - Nuclear & Extend Family - -Nuclear family: a mother, father, and a set of
siblings
Extend family: three or more generations of family members
- Group influence - -Ways in which group members influence attitudes,
behaviors, and opinions of others within a group
- Household life cycle - -Segmentation technique that acknowledges that
changes in family composition and income after household demand for
products and services
- Acquisitional shopping advertising - -The activity oriented toward a
specific, intended purchase
Example: mother buying shoes for child
- Atmospherics - -Physical manipulation of the store environment (in-store
or online) to change the mood of the customer
- layout, lighting, sound, decor, etc
- Congruity - -A psychological process and a consequence where consumers
engage in comparison between brand image and their own self-concept
- Consumer self-regulation - -Individual inhibition of an automatic behavior
of future negative consequences
- Epistemic shopping - -Customers shop to obtain information about the
products they intend to purchase in the near future
- Brand inertia - -The tendency of some customers to buy or continue
buying a product even when superior options exist
- Brand loyalty - -The tendency of consumers to continuously purchase one
brand's products over another
Have fostered a trusting relationship with the brand
- Extended decision making - -Occurs when consumers are buying a rather
expensive product
Spend more time doing in-depth research about the product before making a
final decision
- Habitual decision making - -Requires only minimal search for, and
evaluation of, alternatives before purchasing
- Affect-based vs. attribute-based evaluations - -Logical attribute
Affect referral
Questions and Answers A+
Graded
Aspirational group - -A reference group that an individual wishes to join
- Attention to social comparison information - -- Individual compares
themselves to others to evaluate the ability level and the suitability of their
opinions
- Allows individuals to evaluate the appropriateness of their own behavior as
well as the behavior of others
- Boomerang kids - -Young adults who move back in with their parents after
living independently
Reasons: low wages, low savings, high debt, unemployment, financial crisis
- Buzz marketing - -Viral marketing technique focused on maximizing the
word-of-mouth potential of a campaign or product
Creates anticipation among consumers
- Brand Community - -A series of relationships between customers or
consumers and a brand as well as among the different consumers
Consumers that feel they have a relationship with the brand, then develop
relationships with each other around their appreciation for the brand
- Conformity - -A preference of using the behaviors or expectations of
others as a guideline for one's own consumption patterns
- Connected self-schema - -Know this for exam
Self-conceptualization of the extent to which a consumer perceives himself
or herself as being an integral part of a group
- Consumer Socialization - -How do you learn as a young child to operate in
the marketplace
Learn from parents, peers, etc.
The process through which young consumers develop attitudes and learn
skills to help them function in the marketplace
- Diffusion Process - -Way in which new products are adopted and spread
throughout a marketplace
- Dissociative group - -Group to which a consumer does not want to belong
, - Nuclear & Extend Family - -Nuclear family: a mother, father, and a set of
siblings
Extend family: three or more generations of family members
- Group influence - -Ways in which group members influence attitudes,
behaviors, and opinions of others within a group
- Household life cycle - -Segmentation technique that acknowledges that
changes in family composition and income after household demand for
products and services
- Acquisitional shopping advertising - -The activity oriented toward a
specific, intended purchase
Example: mother buying shoes for child
- Atmospherics - -Physical manipulation of the store environment (in-store
or online) to change the mood of the customer
- layout, lighting, sound, decor, etc
- Congruity - -A psychological process and a consequence where consumers
engage in comparison between brand image and their own self-concept
- Consumer self-regulation - -Individual inhibition of an automatic behavior
of future negative consequences
- Epistemic shopping - -Customers shop to obtain information about the
products they intend to purchase in the near future
- Brand inertia - -The tendency of some customers to buy or continue
buying a product even when superior options exist
- Brand loyalty - -The tendency of consumers to continuously purchase one
brand's products over another
Have fostered a trusting relationship with the brand
- Extended decision making - -Occurs when consumers are buying a rather
expensive product
Spend more time doing in-depth research about the product before making a
final decision
- Habitual decision making - -Requires only minimal search for, and
evaluation of, alternatives before purchasing
- Affect-based vs. attribute-based evaluations - -Logical attribute
Affect referral
