uwl consumer behavior exam
one|202 questions and answers
______ is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences
to satisfy needs and desires.
a. Psychoanalytic
b. Consumer behavior
c. Lifestyle segmentation behavior
d. Marketing - -b. Consumer behavior
- The domain of consumer behavior includes what three things? - -Acquiring
Consuming
Disposing
- What are some examples of how consumers...
Acquire products, services, ideas, etc.? - -Receive
Find
Inherit
Produce
Purchase
...
- What are some examples of how consumers...
Consume products, services, ideas, etc.? - -Collect
Wear
Serve
Store
Display
...
- What are some examples of how consumers...
Dispose of products, services, ideas, etc.? - -Give away
Throw away
Recycle
Trade
Use up
...
- Thomas wants to gain a usable understanding of consumer behavior in
order to help him become a more effective marketing manager. Which
application of consumer behavior does this represent?
a. informed consumers
,b. social marketing
c. marketing strategy
d. resource management
e. regulatory policy - -c. marketing strategy
- Marketing Strategy - -strategies and tactics based on explicit or implicit
beliefs about consumer behavior, and knowledge of consumer behavior can
be an important competitive advantage.
- Regulatory Policy - --various regulatory bodies exist to develop, interpret,
and/or implement policies designed to protect and aid consumers. Clearly,
effective regulation of many marketing practices requires an extensive
knowledge of consumer behavior.
- Social Marketing - --the application of marketing strategies and tactics to
alter or create behaviors that have a positive effect on the targeted
individuals or society as a whole. Successful social marketing strategy
requires a sound understanding of consumer behavior.
- Informed Individuals - --most economically developed societies are
legitimately referred to as consumption societies. Knowledge of consumer
behavior can enhance our understanding of our environment and ourselves.
Such an understanding is essential for sound citizenship, effective
purchasing behavior, and reasoned business ethics.
- __________ is the application of marketing strategies and tactics to alter or
create behaviors that have a positive effect on the targeted individuals or
society as a whole.
a. Social marketing
b. Regulation
c. Ethical marketing
d. Proactive marketing - -a. Social marketing
- true or false
Consumer response is the ultimate test of a marketing strategy. - -true
- true or false
A basic marketing concept argues that firms exist solely to make a profit - -
False. A basic marketing concept argues that firms exist to satisfy consumer
needs
- true or false
Marketers have to understand the wants and needs of different consumer
segments. - -true
, - To survive in a competitive environment, an organization must provide its
target customers more __________ than is provided to them by its
competition.
a. product
b. feedback
c. service
d. attention
e. value - -e. value
- Marketing strategy begins with
a. objective setting.
b. market segmentation.
c. conducting a market analysis.
d. conducting an outcomes assessment.
e. targeting. - -c. conducting a market analysis.
- Jamie is developing a thorough understanding of his company's own
capabilities, the capabilities of current and future competitors, the
consumption process of potential customers, and the economic, physical,
and technological environment in which these elements interact. Which step
in the marketing strategy process is Jamie performing?
a. setting objectives
b. segmenting the market
c. conducting a market analysis
d. targeting the market
e. assessing the outcomes - -c. conducting a market analysis
- Shorter women like to purchase fashionable clothes just as much as any
women. However, most clothes are not proportioned for their smaller size
and do not fit well. As a result, several manufacturers offer "petite" sizes of
clothing for this group of consumers. Women who comprise this group have
needs that differ somewhat from the total market and represent a
a. market segment.
b. demographic segment.
c. sub-market.
d. lifestyle segment.
e. market potential. - -a. market segment.
- Which term reflects the fact that most products in developed economies
satisfy more than one need?
a. value proposition
b. multiplicity
c. duplicity
d. need array
e. need set - -e. need set
one|202 questions and answers
______ is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences
to satisfy needs and desires.
a. Psychoanalytic
b. Consumer behavior
c. Lifestyle segmentation behavior
d. Marketing - -b. Consumer behavior
- The domain of consumer behavior includes what three things? - -Acquiring
Consuming
Disposing
- What are some examples of how consumers...
Acquire products, services, ideas, etc.? - -Receive
Find
Inherit
Produce
Purchase
...
- What are some examples of how consumers...
Consume products, services, ideas, etc.? - -Collect
Wear
Serve
Store
Display
...
- What are some examples of how consumers...
Dispose of products, services, ideas, etc.? - -Give away
Throw away
Recycle
Trade
Use up
...
- Thomas wants to gain a usable understanding of consumer behavior in
order to help him become a more effective marketing manager. Which
application of consumer behavior does this represent?
a. informed consumers
,b. social marketing
c. marketing strategy
d. resource management
e. regulatory policy - -c. marketing strategy
- Marketing Strategy - -strategies and tactics based on explicit or implicit
beliefs about consumer behavior, and knowledge of consumer behavior can
be an important competitive advantage.
- Regulatory Policy - --various regulatory bodies exist to develop, interpret,
and/or implement policies designed to protect and aid consumers. Clearly,
effective regulation of many marketing practices requires an extensive
knowledge of consumer behavior.
- Social Marketing - --the application of marketing strategies and tactics to
alter or create behaviors that have a positive effect on the targeted
individuals or society as a whole. Successful social marketing strategy
requires a sound understanding of consumer behavior.
- Informed Individuals - --most economically developed societies are
legitimately referred to as consumption societies. Knowledge of consumer
behavior can enhance our understanding of our environment and ourselves.
Such an understanding is essential for sound citizenship, effective
purchasing behavior, and reasoned business ethics.
- __________ is the application of marketing strategies and tactics to alter or
create behaviors that have a positive effect on the targeted individuals or
society as a whole.
a. Social marketing
b. Regulation
c. Ethical marketing
d. Proactive marketing - -a. Social marketing
- true or false
Consumer response is the ultimate test of a marketing strategy. - -true
- true or false
A basic marketing concept argues that firms exist solely to make a profit - -
False. A basic marketing concept argues that firms exist to satisfy consumer
needs
- true or false
Marketers have to understand the wants and needs of different consumer
segments. - -true
, - To survive in a competitive environment, an organization must provide its
target customers more __________ than is provided to them by its
competition.
a. product
b. feedback
c. service
d. attention
e. value - -e. value
- Marketing strategy begins with
a. objective setting.
b. market segmentation.
c. conducting a market analysis.
d. conducting an outcomes assessment.
e. targeting. - -c. conducting a market analysis.
- Jamie is developing a thorough understanding of his company's own
capabilities, the capabilities of current and future competitors, the
consumption process of potential customers, and the economic, physical,
and technological environment in which these elements interact. Which step
in the marketing strategy process is Jamie performing?
a. setting objectives
b. segmenting the market
c. conducting a market analysis
d. targeting the market
e. assessing the outcomes - -c. conducting a market analysis
- Shorter women like to purchase fashionable clothes just as much as any
women. However, most clothes are not proportioned for their smaller size
and do not fit well. As a result, several manufacturers offer "petite" sizes of
clothing for this group of consumers. Women who comprise this group have
needs that differ somewhat from the total market and represent a
a. market segment.
b. demographic segment.
c. sub-market.
d. lifestyle segment.
e. market potential. - -a. market segment.
- Which term reflects the fact that most products in developed economies
satisfy more than one need?
a. value proposition
b. multiplicity
c. duplicity
d. need array
e. need set - -e. need set
