Consumer Behavior exam review questions with Complete Solutions

Consumer Behavior exam review
questions with Complete
Solutions
what are the two forms of market segmentation? - --psychographics and
demographics

- consumer behavior includes all of the following consumption processes
except? - --exchange

- self concept attachment, nostalgic attachment, interdependence and love
are all considered - --relationship roles

- when a person buys a product for emotional reasons, the need is - --
hedonic

- the belief that meaning is not fixed but is instead constructed by each
individual is part of what paradigm? - --interpretivism

- a strategy that involves the development and promotion of
environmentally friendly products is called - --green marketing

- which of the following is not one of the consumer rights established in jfk's
declaration of consumers? - --right to private use

- classical conditioning takes place when a _____________ is continuously
matched with an ___________ - --conditioned stimulus, unconditioned
stimulus

- which of the following is an example of marketspace? - --model t

- according to maslow's hierarchy of needs, the lowest order (most basic) of
needs is - --physiological

- ______________ promotes research that aims to help people or bring about
social change - --transformative consumer research

- which of the following is not a major consumer issue? - --greenwashing

- in the motivation process, the desired end state is the consumers - --goal

- what is the immediate response of sensory receptors? - --sensation