PRSA APR Test Questions and Answers With Rationales (Verified Ans... file:///C:/Users/HP/Desktop/New%20folder/PRSA%20APR%20Test
PRSA APR Test Questions & Answers
with Rationales
1. You are the VP PR for a Texas nonprofit.You noticed that despite serving
many flood victims after Hurricane Katrina, there is an increasing number of
news reports alleging that the New Orleans chapter of the American Red
Cross' relief efforts involved abuses and missteps. What is the best course of
action based on these developments?
A. While it's a hot topic, send a news release to local media outlets, offering a
local perspective on how organizations should handle a crisis.
B. Work with your leadership to implement a volunteer responsibility educa-
tion campaign within the next month.
C. Make a mental note of the coverage.There hasn't been any negative cov-
erage of your charity and management is pleased with the conduct of its
longstanding volunteers.
D. Encourage leadership to keep a low profile until the end of this news cycle. It's
best to avoid controversial topic unless the media inquires.
1 of 41 12/16/2024, 5:37
,PRSA APR Test Questions and Answers With Rationales (Verified Ans... file:///C:/Users/HP/Desktop/New%20folder/PRSA%20APR%20Test
Answer B Rationale: An organization is a living system.As counselors, practitioners
must track and inform line management of major trends to help organizations
proactively adjust and adapt to their environments.
Choice A is incorrect because it is a reactive tactic rather than part of a strategic plan.
Choice C represents the static goal state of a closed system, not sensitive to its
environment. Choice D is a reactive (not proactive) response.
Source: EPR Chapter 4, pgs 148-156
2. You are the PR Director for a health clinic system.Your COO has noticed a
disturbing trend with a decline in returning patients to a particular clinic.Your
department is asked to develop a plan to improve the number of patient visits to
the clinic. What is your best response to your COO's concern of a decline in
returning patient appointments? (Choose two)
A. Create a promotional advertising campaign about the importance of regular
and annual health check-ups.
B. Contact the local media to report on a new treatment the clinic physicians
offer to raise public interest in their expertise.
C. Survey current and past patients and ask them to rate satisfaction with
2 of 41 12/16/2024, 5:37
,PRSA APR Test Questions and Answers With Rationales (Verified Ans... file:///C:/Users/HP/Desktop/New%20folder/PRSA%20APR%20Test
several touch points including; appointment wait times, customer service,
billing and quality of doctor.
D. Meet with other department managers to identify non-returning patients and
call them to reschedule.
E. Form a focus group comprised of past patients to discuss reasons they
haven't returned.
Answer C & E
3 of 41 12/16/2024, 5:37
,PRSA APR Test Questions and Answers With Rationales (Verified Ans... file:///C:/Users/HP/Desktop/New%20folder/PRSA%20APR%20Test
Rationale: An Open Systems Model of Public Relations provides a way to initiate
corrective actions based on open, two-way communication with publics. Surveying the
patient base (public) would be a first step in identify reasons patients may not be
returning to the clinic. Only after becoming armed with actual feedback from the
patient viewpoint can management determine the best strategy to improve the return
rate of existing patients.
Source: EPR Chapter 7, pg. 162-163 Open Systems Model of Public Relations KSA
4.1 Demonstrates familiarity with social science theories and research that guide
planning, prioritizing audiences, developing messages, establishing credibility and
trust.
3. Company A plans to roll out a new product line.What role should the PR
manager play in the campaign?
A. Securing ad space on a platform whose viewership matches the company's
target market.
B. Surveying past consumers to identify what features they want to see in the
new product line.
C. Developing a communications plan for the product line launch targeted to
4 of 41 12/16/2024, 5:37
PRSA APR Test Questions & Answers
with Rationales
1. You are the VP PR for a Texas nonprofit.You noticed that despite serving
many flood victims after Hurricane Katrina, there is an increasing number of
news reports alleging that the New Orleans chapter of the American Red
Cross' relief efforts involved abuses and missteps. What is the best course of
action based on these developments?
A. While it's a hot topic, send a news release to local media outlets, offering a
local perspective on how organizations should handle a crisis.
B. Work with your leadership to implement a volunteer responsibility educa-
tion campaign within the next month.
C. Make a mental note of the coverage.There hasn't been any negative cov-
erage of your charity and management is pleased with the conduct of its
longstanding volunteers.
D. Encourage leadership to keep a low profile until the end of this news cycle. It's
best to avoid controversial topic unless the media inquires.
1 of 41 12/16/2024, 5:37
,PRSA APR Test Questions and Answers With Rationales (Verified Ans... file:///C:/Users/HP/Desktop/New%20folder/PRSA%20APR%20Test
Answer B Rationale: An organization is a living system.As counselors, practitioners
must track and inform line management of major trends to help organizations
proactively adjust and adapt to their environments.
Choice A is incorrect because it is a reactive tactic rather than part of a strategic plan.
Choice C represents the static goal state of a closed system, not sensitive to its
environment. Choice D is a reactive (not proactive) response.
Source: EPR Chapter 4, pgs 148-156
2. You are the PR Director for a health clinic system.Your COO has noticed a
disturbing trend with a decline in returning patients to a particular clinic.Your
department is asked to develop a plan to improve the number of patient visits to
the clinic. What is your best response to your COO's concern of a decline in
returning patient appointments? (Choose two)
A. Create a promotional advertising campaign about the importance of regular
and annual health check-ups.
B. Contact the local media to report on a new treatment the clinic physicians
offer to raise public interest in their expertise.
C. Survey current and past patients and ask them to rate satisfaction with
2 of 41 12/16/2024, 5:37
,PRSA APR Test Questions and Answers With Rationales (Verified Ans... file:///C:/Users/HP/Desktop/New%20folder/PRSA%20APR%20Test
several touch points including; appointment wait times, customer service,
billing and quality of doctor.
D. Meet with other department managers to identify non-returning patients and
call them to reschedule.
E. Form a focus group comprised of past patients to discuss reasons they
haven't returned.
Answer C & E
3 of 41 12/16/2024, 5:37
,PRSA APR Test Questions and Answers With Rationales (Verified Ans... file:///C:/Users/HP/Desktop/New%20folder/PRSA%20APR%20Test
Rationale: An Open Systems Model of Public Relations provides a way to initiate
corrective actions based on open, two-way communication with publics. Surveying the
patient base (public) would be a first step in identify reasons patients may not be
returning to the clinic. Only after becoming armed with actual feedback from the
patient viewpoint can management determine the best strategy to improve the return
rate of existing patients.
Source: EPR Chapter 7, pg. 162-163 Open Systems Model of Public Relations KSA
4.1 Demonstrates familiarity with social science theories and research that guide
planning, prioritizing audiences, developing messages, establishing credibility and
trust.
3. Company A plans to roll out a new product line.What role should the PR
manager play in the campaign?
A. Securing ad space on a platform whose viewership matches the company's
target market.
B. Surveying past consumers to identify what features they want to see in the
new product line.
C. Developing a communications plan for the product line launch targeted to
4 of 41 12/16/2024, 5:37
