Champions School of Real Estate Marketing
SAE Questions & Answers
1. The most common reason a property fails to sell is .
Answer Price
2. Matching human needs with goods or services to meet those needs is the
process of
Answer Marketing
3. Problem solving is a key personality trait of a successful
Answer agent
4. Desire
Answer D in AIDA stand for
5. Product, Price, Place, Promotion
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Answer Four P's of Marketing
6. The four psychological steps of a sale, attention, interest, desire, and ac-
tion
Answer A-I-D-A
7. psychological steps
Answer To be an effective problem solver, it is beneficial to under-stand basic ----------
human needs and the involved in a sale.
8. The emotional phases are
1. Attention - the buyer's attention is caught by an item, advertisement, signor
whatever. Interest can be aroused once you have the buyers' attention.
2. Interest - a more advanced stage of attention, interest, is developed by giving
facts and details about a property or demonstrating is suitability to thebuyer.
When a significant amount of interest can be generated, enthusiasm ordesire
takes hold.
3. Desire - the buyer begins to picture himself in the home - enjoying the
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amenities it has to offer.They begin to appreciate your perception in tying
them to this particular property.
4. Act - the buyer is ready to buy, or act on his desires.
Answer Emotional Phases of aPurchase
9. This can be defined as expected benefits to be received as a result of
ownership
Answer Amenities
10. Analyzing strengths, weaknesses, opportunities, and threats is referred toas
...
Answer SWOT analysis
11. A report prepared by an agent to help a seller realistically price their
property is a
Answer CMA
12. Gathering data, analyzing it and drawing conclusions based on it de-
scribes
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Answer Market Research
13. • To monitor current marketing performance
• To evaluate potential marketing activities
• To improve marketing as a process
• To create or test ideas and approaches
• To identify market opportunities and threats
• To identify the agent's (or team's, or office's) strengths and weaknesses
• To determine the direction of the market
Answer Market research can be conducted fora variety of reasons
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