HUBSPOT CERTIFICATION WITH VERIFIED ANSWERS
1. Fill in the blank: To keep your content calendar agile, • three months
it shouldn't extend more than .
2. All of the following are attributes of a content creation • How much mon-
workflow EXCEPT: ey it will cost to
complete initiative
3. You asked your colleague to provide feedback on a • No, the edi-
blog post you recently wrote. When they sent you their tor should have
feedback, they made edits directly in the doc. Is this a tracked changes
best practice for a content editing process? which would have
shown you where
they would apply
recommended ed-
its.
4. True or false? You should use a consistent naming • False
system to store and easily identify hosted files.
5. True or false? Your content creation framework should • False, as busi-
stay consistent over time ness goals and
content change,
so should your
process to support
them.
6. True or false? If you want to produce great content, • False
then you need to hire an in-house content creator
7. True or false? When possible, you should try and use • False, extensive
extensive vocabulary in your writing. vocabulary makes
you appear less
credible and confi-
dent.
8. Fill in the blank: The following sentence is an example • Passive
of voice? "The grocery shopping was
done by your father."
9. • All of the above
1/8
, HUBSPOT CERTIFICATION WITH VERIFIED ANSWERS
To help increase awareness for an upcoming product
launch, your manager increases paid promotion funds
by 300%. Which channels could you disperse these
funds to?
10. When is the most effective time to boost content on • When it's per-
social media? forming well
11. True or false? You should post the same message • False, you should
across all of your social channels. customize the
message based
on the platform.
12. Which network has the longest life for a piece of con- • Pinterest
tent?
13. On which social network should you share content • Twitter
most frequently?
14. What does CRM stand for? • Customer Rela-
tionship Manage-
ment
15. Which KPI is most likely to be a vanity metric? • Reach
16. What is the purpose of the delight stage of the in- • All of the above
bound methodology?
17. True or false? As buying behavior changes, the in- • False
bound philosophy will also evolve.
18. Fill in the blanks: Tail winds are to : as head- • Forces, friction.
winds are to .
19. What is the difference between a brand keyword and • A brand key-
a non-brand keyword? word includes a
brand's name, a
non-brand key-
word does not in-
2/8
1. Fill in the blank: To keep your content calendar agile, • three months
it shouldn't extend more than .
2. All of the following are attributes of a content creation • How much mon-
workflow EXCEPT: ey it will cost to
complete initiative
3. You asked your colleague to provide feedback on a • No, the edi-
blog post you recently wrote. When they sent you their tor should have
feedback, they made edits directly in the doc. Is this a tracked changes
best practice for a content editing process? which would have
shown you where
they would apply
recommended ed-
its.
4. True or false? You should use a consistent naming • False
system to store and easily identify hosted files.
5. True or false? Your content creation framework should • False, as busi-
stay consistent over time ness goals and
content change,
so should your
process to support
them.
6. True or false? If you want to produce great content, • False
then you need to hire an in-house content creator
7. True or false? When possible, you should try and use • False, extensive
extensive vocabulary in your writing. vocabulary makes
you appear less
credible and confi-
dent.
8. Fill in the blank: The following sentence is an example • Passive
of voice? "The grocery shopping was
done by your father."
9. • All of the above
1/8
, HUBSPOT CERTIFICATION WITH VERIFIED ANSWERS
To help increase awareness for an upcoming product
launch, your manager increases paid promotion funds
by 300%. Which channels could you disperse these
funds to?
10. When is the most effective time to boost content on • When it's per-
social media? forming well
11. True or false? You should post the same message • False, you should
across all of your social channels. customize the
message based
on the platform.
12. Which network has the longest life for a piece of con- • Pinterest
tent?
13. On which social network should you share content • Twitter
most frequently?
14. What does CRM stand for? • Customer Rela-
tionship Manage-
ment
15. Which KPI is most likely to be a vanity metric? • Reach
16. What is the purpose of the delight stage of the in- • All of the above
bound methodology?
17. True or false? As buying behavior changes, the in- • False
bound philosophy will also evolve.
18. Fill in the blanks: Tail winds are to : as head- • Forces, friction.
winds are to .
19. What is the difference between a brand keyword and • A brand key-
a non-brand keyword? word includes a
brand's name, a
non-brand key-
word does not in-
2/8
